{"id":"https://openalex.org/W2513385748","doi":"https://doi.org/10.1007/s10257-016-0329-4","title":"Using association rules to assess purchase probability in online stores","display_name":"Using association rules to assess purchase probability in online stores","publication_year":2016,"publication_date":"2016-09-06","ids":{"openalex":"https://openalex.org/W2513385748","doi":"https://doi.org/10.1007/s10257-016-0329-4","mag":"2513385748"},"language":"en","primary_location":{"id":"doi:10.1007/s10257-016-0329-4","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10257-016-0329-4","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10257-016-0329-4.pdf","source":{"id":"https://openalex.org/S56271844","display_name":"Information Systems and e-Business Management","issn_l":"1617-9846","issn":["1617-9846","1617-9854"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems and e-Business Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s10257-016-0329-4.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053438968","display_name":"Gra\u017cyna Suchacka","orcid":"https://orcid.org/0000-0001-7456-1204"},"institutions":[{"id":"https://openalex.org/I170583851","display_name":"University of Opole","ror":"https://ror.org/04gbpnx96","country_code":"PL","type":"education","lineage":["https://openalex.org/I170583851"]},{"id":"https://openalex.org/I4210137370","display_name":"Institute of Mathematics","ror":"https://ror.org/04hrrh248","country_code":"PL","type":"facility","lineage":["https://openalex.org/I4210137370","https://openalex.org/I99542240"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Gra\u017cyna Suchacka","raw_affiliation_strings":["Institute of Mathematics and Informatics, Opole University, ul. Oleska 48, 45-052, Opole, Poland"],"affiliations":[{"raw_affiliation_string":"Institute of Mathematics and Informatics, Opole University, ul. Oleska 48, 45-052, Opole, Poland","institution_ids":["https://openalex.org/I170583851","https://openalex.org/I4210137370"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079242255","display_name":"Grzegorz Chodak","orcid":"https://orcid.org/0000-0002-9604-482X"},"institutions":[{"id":"https://openalex.org/I11923345","display_name":"Wroc\u0142aw University of Science and Technology","ror":"https://ror.org/008fyn775","country_code":"PL","type":"education","lineage":["https://openalex.org/I11923345"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Grzegorz Chodak","raw_affiliation_strings":["Department of Operations Research, Wroc\u0142aw University of Technology, Wybrze\u017ce Stanis\u0142awa Wyspia\u0144skiego 27, 50-370, Wroc\u0142aw, Poland"],"affiliations":[{"raw_affiliation_string":"Department of Operations Research, Wroc\u0142aw University of Technology, Wybrze\u017ce Stanis\u0142awa Wyspia\u0144skiego 27, 50-370, Wroc\u0142aw, Poland","institution_ids":["https://openalex.org/I11923345"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5053438968"],"corresponding_institution_ids":["https://openalex.org/I170583851","https://openalex.org/I4210137370"],"apc_list":{"value":2190,"currency":"EUR","value_usd":2790},"apc_paid":{"value":2190,"currency":"EUR","value_usd":2790},"fwci":8.6254,"has_fulltext":true,"cited_by_count":61,"citation_normalized_percentile":{"value":0.97573832,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"15","issue":"3","first_page":"751","last_page":"780"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9847999811172485,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/session","display_name":"Session (web analytics)","score":0.9365558624267578},{"id":"https://openalex.org/keywords/association-rule-learning","display_name":"Association rule learning","score":0.7447103261947632},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7043784260749817},{"id":"https://openalex.org/keywords/association","display_name":"Association (psychology)","score":0.5697829723358154},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.40645676851272583},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3252517879009247},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3150574862957001},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.07768744230270386}],"concepts":[{"id":"https://openalex.org/C2779182362","wikidata":"https://www.wikidata.org/wiki/Q17126187","display_name":"Session (web analytics)","level":2,"score":0.9365558624267578},{"id":"https://openalex.org/C193524817","wikidata":"https://www.wikidata.org/wiki/Q386780","display_name":"Association rule learning","level":2,"score":0.7447103261947632},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7043784260749817},{"id":"https://openalex.org/C142853389","wikidata":"https://www.wikidata.org/wiki/Q744778","display_name":"Association (psychology)","level":2,"score":0.5697829723358154},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.40645676851272583},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3252517879009247},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3150574862957001},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.07768744230270386},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10257-016-0329-4","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10257-016-0329-4","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10257-016-0329-4.pdf","source":{"id":"https://openalex.org/S56271844","display_name":"Information Systems and e-Business Management","issn_l":"1617-9846","issn":["1617-9846","1617-9854"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems and e-Business Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:infsem:v:15:y:2017:i:3:d:10.1007_s10257-016-0329-4","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10257-016-0329-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.1007/s10257-016-0329-4","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10257-016-0329-4","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10257-016-0329-4.pdf","source":{"id":"https://openalex.org/S56271844","display_name":"Information Systems and e-Business Management","issn_l":"1617-9846","issn":["1617-9846","1617-9854"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems and e-Business Management","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2513385748.pdf","grobid_xml":"https://content.openalex.org/works/W2513385748.grobid-xml"},"referenced_works_count":59,"referenced_works":["https://openalex.org/W56874564","https://openalex.org/W176042736","https://openalex.org/W186901481","https://openalex.org/W801347492","https://openalex.org/W1506285740","https://openalex.org/W1528752789","https://openalex.org/W1561517109","https://openalex.org/W1567446043","https://openalex.org/W1601275155","https://openalex.org/W1605401924","https://openalex.org/W1711486877","https://openalex.org/W1788760412","https://openalex.org/W1827130679","https://openalex.org/W1964378344","https://openalex.org/W1964897407","https://openalex.org/W1965798541","https://openalex.org/W1970576856","https://openalex.org/W1971117073","https://openalex.org/W1982896842","https://openalex.org/W1983361199","https://openalex.org/W1987948969","https://openalex.org/W1996869586","https://openalex.org/W2007089944","https://openalex.org/W2008527839","https://openalex.org/W2009995618","https://openalex.org/W2010932644","https://openalex.org/W2015557855","https://openalex.org/W2034464123","https://openalex.org/W2037261737","https://openalex.org/W2040155776","https://openalex.org/W2042744856","https://openalex.org/W2049584301","https://openalex.org/W2050912354","https://openalex.org/W2062446162","https://openalex.org/W2064069214","https://openalex.org/W2068225836","https://openalex.org/W2068497955","https://openalex.org/W2069239343","https://openalex.org/W2076132973","https://openalex.org/W2102801128","https://openalex.org/W2107162367","https://openalex.org/W2110402985","https://openalex.org/W2115482638","https://openalex.org/W2132426893","https://openalex.org/W2143810687","https://openalex.org/W2144481322","https://openalex.org/W2146960292","https://openalex.org/W2150524586","https://openalex.org/W2156187568","https://openalex.org/W2165474116","https://openalex.org/W2166559705","https://openalex.org/W2252701863","https://openalex.org/W2295938357","https://openalex.org/W2313774820","https://openalex.org/W2332137755","https://openalex.org/W2516876624","https://openalex.org/W2576285519","https://openalex.org/W2601628540","https://openalex.org/W4237974244"],"related_works":["https://openalex.org/W2392697706","https://openalex.org/W366033468","https://openalex.org/W2391054147","https://openalex.org/W128746893","https://openalex.org/W2367573304","https://openalex.org/W2537030075","https://openalex.org/W2006971496","https://openalex.org/W4310720718","https://openalex.org/W2065998343","https://openalex.org/W2369717039"],"abstract_inverted_index":{"The":[0,81,98],"paper":[1],"addresses":[2],"the":[3,20,29,109,128,150],"problem":[4],"of":[5,22,35,65,152],"e-customer":[6],"behavior":[7],"characterization":[8],"based":[9],"on":[10,63],"Web":[11],"server":[12],"log":[13],"data.":[14,80],"We":[15,48,71],"describe":[16],"user":[17,60,116],"sessions":[18],"with":[19,149],"number":[21],"session":[23,61,69,93],"features":[24,30],"and":[25,45,68,135,140],"aim":[26],"to":[27,76,104,132,145],"identify":[28],"indicating":[31,87],"a":[32,37,55,59,88,114,147],"high":[33,89],"probability":[34,57,91,151],"making":[36],"purchase":[38,56,90,148],"for":[39,94,108],"two":[40],"customer":[41,96],"groups:":[42],"traditional":[43],"customers":[44],"innovative":[46],"customers.":[47],"discuss":[49],"our":[50],"approach":[51],"aimed":[52],"at":[53],"assessing":[54],"in":[58,85,92,127],"depending":[62],"categories":[64],"viewed":[66,119],"products":[67],"features.":[70],"apply":[72],"association":[73,100],"rule":[74],"mining":[75],"real":[77],"online":[78,110],"bookstore":[79],"results":[82],"show":[83],"differences":[84],"factors":[86],"both":[95],"types.":[97],"discovered":[99],"rules":[101],"allow":[102],"us":[103],"formulate":[105],"some":[106],"predictions":[107],"store,":[111],"e.g.":[112],"that":[113],"logged":[115],"who":[117],"has":[118,124,136],"only":[120],"traditional,":[121],"printed":[122],"books,":[123],"been":[125],"staying":[126],"store":[129],"from":[130],"10":[131],"25":[133],"min,":[134],"opened":[137],"between":[138],"30":[139],"75":[141],"pages,":[142],"will":[143],"decide":[144],"confirm":[146],"more":[153],"than":[154],"92":[155],"%.":[156]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":13},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
