{"id":"https://openalex.org/W2018501567","doi":"https://doi.org/10.1007/s10257-010-0134-4","title":"A framework for intermediated online targeted advertising with banner ranking mechanism","display_name":"A framework for intermediated online targeted advertising with banner ranking mechanism","publication_year":2010,"publication_date":"2010-06-25","ids":{"openalex":"https://openalex.org/W2018501567","doi":"https://doi.org/10.1007/s10257-010-0134-4","mag":"2018501567"},"language":"en","primary_location":{"id":"doi:10.1007/s10257-010-0134-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10257-010-0134-4","pdf_url":null,"source":{"id":"https://openalex.org/S56271844","display_name":"Information Systems and e-Business Management","issn_l":"1617-9846","issn":["1617-9846","1617-9854"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems and e-Business Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101758916","display_name":"Kai Li","orcid":"https://orcid.org/0000-0003-4317-2155"},"institutions":[{"id":"https://openalex.org/I205237279","display_name":"Nankai University","ror":"https://ror.org/01y1kjr75","country_code":"CN","type":"education","lineage":["https://openalex.org/I205237279"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Kai Li","raw_affiliation_strings":["Department of Industrial Engineering, Teda College, Nankai University, 300071, Tianjin, People\u2019s Republic of China","Department of Industrial Engineering, Teda College, Nankai University, Tianjin, People's Republic of China 300071"],"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Teda College, Nankai University, 300071, Tianjin, People\u2019s Republic of China","institution_ids":["https://openalex.org/I205237279"]},{"raw_affiliation_string":"Department of Industrial Engineering, Teda College, Nankai University, Tianjin, People's Republic of China 300071","institution_ids":["https://openalex.org/I205237279"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014606643","display_name":"Efosa C. Idemudia","orcid":null},"institutions":[{"id":"https://openalex.org/I12315562","display_name":"Texas Tech University","ror":"https://ror.org/0405mnx93","country_code":"US","type":"education","lineage":["https://openalex.org/I12315562"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Efosa C. Idemudia","raw_affiliation_strings":["Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, TX, USA","Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, USA"],"affiliations":[{"raw_affiliation_string":"Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, TX, USA","institution_ids":["https://openalex.org/I12315562"]},{"raw_affiliation_string":"Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, USA","institution_ids":["https://openalex.org/I12315562"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100506765","display_name":"Zhangxi Lin","orcid":null},"institutions":[{"id":"https://openalex.org/I12315562","display_name":"Texas Tech University","ror":"https://ror.org/0405mnx93","country_code":"US","type":"education","lineage":["https://openalex.org/I12315562"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Zhangxi Lin","raw_affiliation_strings":["Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, TX, USA","Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, USA"],"affiliations":[{"raw_affiliation_string":"Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, TX, USA","institution_ids":["https://openalex.org/I12315562"]},{"raw_affiliation_string":"Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, USA","institution_ids":["https://openalex.org/I12315562"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039671108","display_name":"Yang Yu","orcid":"https://orcid.org/0000-0002-0657-3374"},"institutions":[{"id":"https://openalex.org/I12315562","display_name":"Texas Tech University","ror":"https://ror.org/0405mnx93","country_code":"US","type":"education","lineage":["https://openalex.org/I12315562"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yang Yu","raw_affiliation_strings":["Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, TX, USA","Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, USA"],"affiliations":[{"raw_affiliation_string":"Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, TX, USA","institution_ids":["https://openalex.org/I12315562"]},{"raw_affiliation_string":"Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, USA","institution_ids":["https://openalex.org/I12315562"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5101758916"],"corresponding_institution_ids":["https://openalex.org/I205237279"],"apc_list":{"value":2190,"currency":"EUR","value_usd":2790},"apc_paid":null,"fwci":2.6853,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.91342374,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"10","issue":"2","first_page":"183","last_page":"200"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.7303873300552368},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.693538248538971},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.6707236766815186},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6566735506057739},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5684995651245117},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5660820007324219},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.52969890832901},{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.4939911961555481},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.47018563747406006},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.4460245668888092},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.39912736415863037},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3869993984699249},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.36774957180023193},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.19492873549461365},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.18361803889274597},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.1744920015335083}],"concepts":[{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.7303873300552368},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.693538248538971},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.6707236766815186},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6566735506057739},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5684995651245117},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5660820007324219},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.52969890832901},{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.4939911961555481},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.47018563747406006},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.4460245668888092},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39912736415863037},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3869993984699249},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.36774957180023193},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.19492873549461365},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18361803889274597},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1744920015335083},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10257-010-0134-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10257-010-0134-4","pdf_url":null,"source":{"id":"https://openalex.org/S56271844","display_name":"Information Systems and e-Business Management","issn_l":"1617-9846","issn":["1617-9846","1617-9854"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems and e-Business Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W189571016","https://openalex.org/W1790322217","https://openalex.org/W1974415259","https://openalex.org/W1975987926","https://openalex.org/W1989068254","https://openalex.org/W1991134250","https://openalex.org/W2006992911","https://openalex.org/W2009263579","https://openalex.org/W2033713597","https://openalex.org/W2053374488","https://openalex.org/W2063771604","https://openalex.org/W2067573681","https://openalex.org/W2068831266","https://openalex.org/W2073407471","https://openalex.org/W2074749317","https://openalex.org/W2079987483","https://openalex.org/W2080050718","https://openalex.org/W2085543133","https://openalex.org/W2086891095","https://openalex.org/W2102453581","https://openalex.org/W2109146718","https://openalex.org/W2125045187","https://openalex.org/W2127388599","https://openalex.org/W2139953179","https://openalex.org/W2140929211","https://openalex.org/W2331638810","https://openalex.org/W3125094476","https://openalex.org/W4245197132","https://openalex.org/W4245927374","https://openalex.org/W4248881693","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2088640816","https://openalex.org/W1959333116","https://openalex.org/W2018501567","https://openalex.org/W2101453512","https://openalex.org/W2019140366","https://openalex.org/W2371012911","https://openalex.org/W3143376026","https://openalex.org/W2118125781","https://openalex.org/W2096414357","https://openalex.org/W2334894004"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}