{"id":"https://openalex.org/W2788775730","doi":"https://doi.org/10.1007/s10115-018-1160-7","title":"A probabilistic model for semantic advertising","display_name":"A probabilistic model for semantic advertising","publication_year":2018,"publication_date":"2018-02-06","ids":{"openalex":"https://openalex.org/W2788775730","doi":"https://doi.org/10.1007/s10115-018-1160-7","mag":"2788775730"},"language":"en","primary_location":{"id":"doi:10.1007/s10115-018-1160-7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10115-018-1160-7","pdf_url":null,"source":{"id":"https://openalex.org/S81770430","display_name":"Knowledge and Information Systems","issn_l":"0219-1377","issn":["0219-1377","0219-3116"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Knowledge and Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088774089","display_name":"Jinyuan Chen","orcid":"https://orcid.org/0000-0003-2403-710X"},"institutions":[{"id":"https://openalex.org/I3131625388","display_name":"University Town of Shenzhen","ror":"https://ror.org/05f5j6225","country_code":"CN","type":"education","lineage":["https://openalex.org/I3131625388"]},{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jin-Yuan Chen","raw_affiliation_strings":["Graduate School at Shenzhen, Tsinghua University, Shenzhen, 518055, Guangdong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School at Shenzhen, Tsinghua University, Shenzhen, 518055, Guangdong, China","institution_ids":["https://openalex.org/I3131625388","https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022672030","display_name":"Hai-Tao Zheng","orcid":"https://orcid.org/0000-0001-5128-5649"},"institutions":[{"id":"https://openalex.org/I3131625388","display_name":"University Town of Shenzhen","ror":"https://ror.org/05f5j6225","country_code":"CN","type":"education","lineage":["https://openalex.org/I3131625388"]},{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Hai-Tao Zheng","raw_affiliation_strings":["Graduate School at Shenzhen, Tsinghua University, Shenzhen, 518055, Guangdong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School at Shenzhen, Tsinghua University, Shenzhen, 518055, Guangdong, China","institution_ids":["https://openalex.org/I3131625388","https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101626204","display_name":"Yong Jiang","orcid":"https://orcid.org/0000-0002-4260-1395"},"institutions":[{"id":"https://openalex.org/I3131625388","display_name":"University Town of Shenzhen","ror":"https://ror.org/05f5j6225","country_code":"CN","type":"education","lineage":["https://openalex.org/I3131625388"]},{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yong Jiang","raw_affiliation_strings":["Graduate School at Shenzhen, Tsinghua University, Shenzhen, 518055, Guangdong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School at Shenzhen, Tsinghua University, Shenzhen, 518055, Guangdong, China","institution_ids":["https://openalex.org/I3131625388","https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034104790","display_name":"Shu\u2010Tao Xia","orcid":"https://orcid.org/0000-0002-8639-982X"},"institutions":[{"id":"https://openalex.org/I3131625388","display_name":"University Town of Shenzhen","ror":"https://ror.org/05f5j6225","country_code":"CN","type":"education","lineage":["https://openalex.org/I3131625388"]},{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shu-Tao Xia","raw_affiliation_strings":["Graduate School at Shenzhen, Tsinghua University, Shenzhen, 518055, Guangdong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School at Shenzhen, Tsinghua University, Shenzhen, 518055, Guangdong, China","institution_ids":["https://openalex.org/I3131625388","https://openalex.org/I99065089"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004860797","display_name":"Cong-Zhi Zhao","orcid":null},"institutions":[{"id":"https://openalex.org/I158809036","display_name":"Shenzhen Institute of Information Technology","ror":"https://ror.org/03wrf9427","country_code":"CN","type":"education","lineage":["https://openalex.org/I158809036"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Cong-Zhi Zhao","raw_affiliation_strings":["Shenzhen Giiso Information Technology Co., Ltd., Shenzhen, 518055, Guangdong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shenzhen Giiso Information Technology Co., Ltd., Shenzhen, 518055, Guangdong, China","institution_ids":["https://openalex.org/I158809036"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5022672030"],"corresponding_institution_ids":["https://openalex.org/I3131625388","https://openalex.org/I99065089"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":0.5069,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.72606955,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"59","issue":"2","first_page":"387","last_page":"412"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10215","display_name":"Semantic Web and Ontologies","score":0.9890999794006348,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/probabilistic-logic","display_name":"Probabilistic logic","score":0.6741581559181213},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.671870768070221},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.4044479727745056},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.37213167548179626},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"Natural language processing","score":0.3299763798713684}],"concepts":[{"id":"https://openalex.org/C49937458","wikidata":"https://www.wikidata.org/wiki/Q2599292","display_name":"Probabilistic logic","level":2,"score":0.6741581559181213},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.671870768070221},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4044479727745056},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.37213167548179626},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.3299763798713684}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10115-018-1160-7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10115-018-1160-7","pdf_url":null,"source":{"id":"https://openalex.org/S81770430","display_name":"Knowledge and Information Systems","issn_l":"0219-1377","issn":["0219-1377","0219-3116"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Knowledge and Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1729927818","display_name":"\u57fa\u4e8e\u6821\u9a8c\u77e9\u9635\u65b9\u6cd5\u7684\u5c40\u90e8\u4fee\u590d\u7801\u7814\u7a76\u4e0e\u5e94\u7528","funder_award_id":"61771273","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G1765236859","display_name":null,"funder_award_id":"61773229","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5360672027","display_name":null,"funder_award_id":"2014A030313745","funder_id":"https://openalex.org/F4320321921","funder_display_name":"Natural Science Foundation of Guangdong Province"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320321921","display_name":"Natural Science Foundation of Guangdong Province","ror":null}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W1532325895","https://openalex.org/W1880262756","https://openalex.org/W1888044066","https://openalex.org/W1956559956","https://openalex.org/W1967766192","https://openalex.org/W1984675928","https://openalex.org/W1992474579","https://openalex.org/W2001082470","https://openalex.org/W2009892466","https://openalex.org/W2026164260","https://openalex.org/W2042067021","https://openalex.org/W2047221353","https://openalex.org/W2048137247","https://openalex.org/W2059792214","https://openalex.org/W2064987260","https://openalex.org/W2073448073","https://openalex.org/W2081580037","https://openalex.org/W2101587558","https://openalex.org/W2103356780","https://openalex.org/W2104921433","https://openalex.org/W2113843799","https://openalex.org/W2120113301","https://openalex.org/W2132899438","https://openalex.org/W2145462659","https://openalex.org/W2146950091","https://openalex.org/W2147896987","https://openalex.org/W2149393279","https://openalex.org/W2165897980","https://openalex.org/W2325227998","https://openalex.org/W2345785199","https://openalex.org/W2745750801","https://openalex.org/W2950577311","https://openalex.org/W4213009331","https://openalex.org/W4254090801","https://openalex.org/W6836751397"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W4391913857","https://openalex.org/W2350741829","https://openalex.org/W3204019825"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2026-06-19T15:47:20.252518","created_date":"2025-10-10T00:00:00"}
