{"id":"https://openalex.org/W2048137247","doi":"https://doi.org/10.1007/s10115-014-0745-z","title":"Improving contextual advertising matching by using Wikipedia thesaurus knowledge","display_name":"Improving contextual advertising matching by using Wikipedia thesaurus knowledge","publication_year":2014,"publication_date":"2014-04-03","ids":{"openalex":"https://openalex.org/W2048137247","doi":"https://doi.org/10.1007/s10115-014-0745-z","mag":"2048137247"},"language":"en","primary_location":{"id":"doi:10.1007/s10115-014-0745-z","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10115-014-0745-z","pdf_url":null,"source":{"id":"https://openalex.org/S81770430","display_name":"Knowledge and Information Systems","issn_l":"0219-1377","issn":["0219-1377","0219-3116"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Knowledge and Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051512158","display_name":"Guandong Xu","orcid":"https://orcid.org/0000-0003-4493-6663"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Guandong Xu","raw_affiliation_strings":["Faculty of Engineering and IT, University of Technology, Sydney, Australia","Faculty of Engineering and IT , University of Technology , Sydney , Australia"],"affiliations":[{"raw_affiliation_string":"Faculty of Engineering and IT, University of Technology, Sydney, Australia","institution_ids":["https://openalex.org/I114017466"]},{"raw_affiliation_string":"Faculty of Engineering and IT , University of Technology , Sydney , Australia","institution_ids":["https://openalex.org/I114017466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072156377","display_name":"Zongda Wu","orcid":"https://orcid.org/0000-0002-4292-3730"},"institutions":[{"id":"https://openalex.org/I146620803","display_name":"Wenzhou University","ror":"https://ror.org/020hxh324","country_code":"CN","type":"education","lineage":["https://openalex.org/I146620803"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zongda Wu","raw_affiliation_strings":["Oujiang College, Wenzhou University, Wenzhou, Zhejiang, China","Oujiang College Wenzhou University, Wenzhou, China"],"affiliations":[{"raw_affiliation_string":"Oujiang College, Wenzhou University, Wenzhou, Zhejiang, China","institution_ids":["https://openalex.org/I146620803"]},{"raw_affiliation_string":"Oujiang College Wenzhou University, Wenzhou, China","institution_ids":["https://openalex.org/I146620803"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100657165","display_name":"Guiling Li","orcid":"https://orcid.org/0000-0001-9639-5139"},"institutions":[{"id":"https://openalex.org/I3124059619","display_name":"China University of Geosciences","ror":"https://ror.org/04gcegc37","country_code":"CN","type":"education","lineage":["https://openalex.org/I3124059619"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guiling Li","raw_affiliation_strings":["School of Computer Science and Technology, China University of Geosciences, Wuhan, China","School of Computer Science & Technology, China University of Geosciences, Wuhan, China"],"affiliations":[{"raw_affiliation_string":"School of Computer Science and Technology, China University of Geosciences, Wuhan, China","institution_ids":["https://openalex.org/I3124059619"]},{"raw_affiliation_string":"School of Computer Science & Technology, China University of Geosciences, Wuhan, China","institution_ids":["https://openalex.org/I3124059619"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048237545","display_name":"Enhong Chen","orcid":"https://orcid.org/0000-0002-4835-4102"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Enhong Chen","raw_affiliation_strings":["School of Computer Science, University of Science and Technology of China, Hefei, China","Sch. of Comput. Sci., Univ. of Sci. & Technol. of China, Hefei, China"],"affiliations":[{"raw_affiliation_string":"School of Computer Science, University of Science and Technology of China, Hefei, China","institution_ids":["https://openalex.org/I126520041"]},{"raw_affiliation_string":"Sch. of Comput. Sci., Univ. of Sci. & Technol. of China, Hefei, China","institution_ids":["https://openalex.org/I126520041"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5051512158"],"corresponding_institution_ids":["https://openalex.org/I114017466"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":11.4526,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.98078481,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"43","issue":"3","first_page":"599","last_page":"631"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9914000034332275,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8137938380241394},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.7844927310943604},{"id":"https://openalex.org/keywords/thesaurus","display_name":"Thesaurus","score":0.7636452913284302},{"id":"https://openalex.org/keywords/polysemy","display_name":"Polysemy","score":0.603689968585968},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.555758535861969},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.5456933379173279},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.5132503509521484},{"id":"https://openalex.org/keywords/semantics","display_name":"Semantics (computer science)","score":0.5125317573547363},{"id":"https://openalex.org/keywords/intersection","display_name":"Intersection (aeronautics)","score":0.5003340244293213},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.44876548647880554},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.4433958828449249},{"id":"https://openalex.org/keywords/similarity","display_name":"Similarity (geometry)","score":0.44216153025627136},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.42752158641815186},{"id":"https://openalex.org/keywords/hyperlink","display_name":"Hyperlink","score":0.4203697741031647},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3561069965362549},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"Natural language processing","score":0.31244662404060364},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3013160824775696},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.2839050889015198},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.23866474628448486},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.11247438192367554}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8137938380241394},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.7844927310943604},{"id":"https://openalex.org/C2778698081","wikidata":"https://www.wikidata.org/wiki/Q179797","display_name":"Thesaurus","level":2,"score":0.7636452913284302},{"id":"https://openalex.org/C2780276568","wikidata":"https://www.wikidata.org/wiki/Q191928","display_name":"Polysemy","level":2,"score":0.603689968585968},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.555758535861969},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.5456933379173279},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.5132503509521484},{"id":"https://openalex.org/C184337299","wikidata":"https://www.wikidata.org/wiki/Q1437428","display_name":"Semantics (computer science)","level":2,"score":0.5125317573547363},{"id":"https://openalex.org/C64543145","wikidata":"https://www.wikidata.org/wiki/Q162942","display_name":"Intersection (aeronautics)","level":2,"score":0.5003340244293213},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.44876548647880554},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.4433958828449249},{"id":"https://openalex.org/C103278499","wikidata":"https://www.wikidata.org/wiki/Q254465","display_name":"Similarity (geometry)","level":3,"score":0.44216153025627136},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.42752158641815186},{"id":"https://openalex.org/C30088001","wikidata":"https://www.wikidata.org/wiki/Q102014","display_name":"Hyperlink","level":3,"score":0.4203697741031647},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3561069965362549},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.31244662404060364},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3013160824775696},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2839050889015198},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.23866474628448486},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11247438192367554},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s10115-014-0745-z","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10115-014-0745-z","pdf_url":null,"source":{"id":"https://openalex.org/S81770430","display_name":"Knowledge and Information Systems","issn_l":"0219-1377","issn":["0219-1377","0219-3116"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Knowledge and Information Systems","raw_type":"journal-article"},{"id":"pmh:oai:opus.lib.uts.edu.au:10453/33769","is_oa":false,"landing_page_url":"http://hdl.handle.net/10453/36552","pdf_url":null,"source":{"id":"https://openalex.org/S4306401357","display_name":"UTS ePRESS (University of Technology Sydney)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I114017466","host_organization_name":"University of Technology Sydney","host_organization_lineage":["https://openalex.org/I114017466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"pmh:oai:opus.lib.uts.edu.au:10453/36552","is_oa":false,"landing_page_url":"http://hdl.handle.net/10453/33769","pdf_url":null,"source":{"id":"https://openalex.org/S4306401357","display_name":"UTS ePRESS (University of Technology Sydney)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I114017466","host_organization_name":"University of Technology Sydney","host_organization_lineage":["https://openalex.org/I114017466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education","score":0.5899999737739563}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W1482676853","https://openalex.org/W1596988491","https://openalex.org/W1965667542","https://openalex.org/W1967766192","https://openalex.org/W1970544520","https://openalex.org/W1972908505","https://openalex.org/W1979015808","https://openalex.org/W1984349431","https://openalex.org/W1992474579","https://openalex.org/W1996439970","https://openalex.org/W2009892466","https://openalex.org/W2026164260","https://openalex.org/W2065843886","https://openalex.org/W2073448073","https://openalex.org/W2076777317","https://openalex.org/W2087406717","https://openalex.org/W2099664903","https://openalex.org/W2099938389","https://openalex.org/W2102029756","https://openalex.org/W2113843799","https://openalex.org/W2120113301","https://openalex.org/W2120779048","https://openalex.org/W2125045187","https://openalex.org/W2147520877","https://openalex.org/W2147896987","https://openalex.org/W2147949663","https://openalex.org/W2156577800","https://openalex.org/W2157361576","https://openalex.org/W2159984495","https://openalex.org/W2161914364","https://openalex.org/W2165612380"],"related_works":["https://openalex.org/W2133375222","https://openalex.org/W1551421219","https://openalex.org/W879130051","https://openalex.org/W2271331931","https://openalex.org/W3150755883","https://openalex.org/W2913109148","https://openalex.org/W2127723395","https://openalex.org/W2913055349","https://openalex.org/W4248618816","https://openalex.org/W2334894004"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}