{"id":"https://openalex.org/W1964629294","doi":"https://doi.org/10.1007/s00779-013-0714-7","title":"Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things","display_name":"Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things","publication_year":2013,"publication_date":"2013-08-24","ids":{"openalex":"https://openalex.org/W1964629294","doi":"https://doi.org/10.1007/s00779-013-0714-7","mag":"1964629294"},"language":"en","primary_location":{"id":"doi:10.1007/s00779-013-0714-7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00779-013-0714-7","pdf_url":null,"source":{"id":"https://openalex.org/S58126648","display_name":"Personal and Ubiquitous Computing","issn_l":"1617-4909","issn":["1617-4909","1617-4917"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Personal and Ubiquitous Computing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://zenodo.org/record/3412136","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031951547","display_name":"Antonio J. Jara","orcid":"https://orcid.org/0000-0002-2651-6684"},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Antonio J. Jara","raw_affiliation_strings":["University of Murcia, Murcia, Spain","University of Murcia, Murcia, (Spain)#TAB#"],"affiliations":[{"raw_affiliation_string":"University of Murcia, Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]},{"raw_affiliation_string":"University of Murcia, Murcia, (Spain)#TAB#","institution_ids":["https://openalex.org/I80180929"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010307456","display_name":"Mar\u00eda Concepci\u00f3n Parra Mero\u00f1o","orcid":"https://orcid.org/0000-0002-0457-4613"},"institutions":[{"id":"https://openalex.org/I68763199","display_name":"Universidad Cat\u00f3lica San Antonio de Murcia","ror":"https://ror.org/05b1rsv17","country_code":"ES","type":"education","lineage":["https://openalex.org/I68763199"]},{"id":"https://openalex.org/I84470341","display_name":"Catholic University of America","ror":"https://ror.org/047yk3s18","country_code":"US","type":"education","lineage":["https://openalex.org/I84470341"]}],"countries":["ES","US"],"is_corresponding":false,"raw_author_name":"Mar\u00eda Concepci\u00f3n Parra","raw_affiliation_strings":["Catholic University of San Antonio, Murcia, Spain","Catholic University of San Antonio (Murcia, Spain)"],"affiliations":[{"raw_affiliation_string":"Catholic University of San Antonio, Murcia, Spain","institution_ids":["https://openalex.org/I68763199"]},{"raw_affiliation_string":"Catholic University of San Antonio (Murcia, Spain)","institution_ids":["https://openalex.org/I84470341"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054299062","display_name":"Antonio Sk\u00e1rmeta","orcid":"https://orcid.org/0000-0002-5525-1259"},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Antonio F. Skarmeta","raw_affiliation_strings":["University of Murcia, Murcia, Spain","University of Murcia, Murcia, (Spain)#TAB#"],"affiliations":[{"raw_affiliation_string":"University of Murcia, Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]},{"raw_affiliation_string":"University of Murcia, Murcia, (Spain)#TAB#","institution_ids":["https://openalex.org/I80180929"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5031951547"],"corresponding_institution_ids":["https://openalex.org/I80180929"],"apc_list":{"value":2490,"currency":"EUR","value_usd":3090},"apc_paid":null,"fwci":17.2167,"has_fulltext":false,"cited_by_count":69,"citation_normalized_percentile":{"value":0.98799043,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"18","issue":"4","first_page":"997","last_page":"1011"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9775999784469604,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9757999777793884,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.7544893026351929},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6116198301315308},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5876094102859497},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.5472433567047119},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5429122447967529},{"id":"https://openalex.org/keywords/radio-frequency-identification","display_name":"Radio-frequency identification","score":0.5394227504730225},{"id":"https://openalex.org/keywords/barcode","display_name":"Barcode","score":0.4728712737560272},{"id":"https://openalex.org/keywords/collective-intelligence","display_name":"Collective intelligence","score":0.4445981979370117},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.42889949679374695},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.389607310295105},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.35301098227500916},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.1392090916633606}],"concepts":[{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.7544893026351929},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6116198301315308},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5876094102859497},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5472433567047119},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5429122447967529},{"id":"https://openalex.org/C204222849","wikidata":"https://www.wikidata.org/wiki/Q104954","display_name":"Radio-frequency identification","level":2,"score":0.5394227504730225},{"id":"https://openalex.org/C2776841711","wikidata":"https://www.wikidata.org/wiki/Q856","display_name":"Barcode","level":2,"score":0.4728712737560272},{"id":"https://openalex.org/C89057211","wikidata":"https://www.wikidata.org/wiki/Q432197","display_name":"Collective intelligence","level":2,"score":0.4445981979370117},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.42889949679374695},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.389607310295105},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.35301098227500916},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.1392090916633606},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s00779-013-0714-7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00779-013-0714-7","pdf_url":null,"source":{"id":"https://openalex.org/S58126648","display_name":"Personal and Ubiquitous Computing","issn_l":"1617-4909","issn":["1617-4909","1617-4917"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Personal and Ubiquitous Computing","raw_type":"journal-article"},{"id":"pmh:oai:hesso.tind.io:1125","is_oa":false,"landing_page_url":"https://arodes.hes-so.ch/record/1125/files/jara_participativemarketing_2014.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306402432","display_name":"ArODES (HES-SO (https://www.hes-so.ch/))","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210088449","host_organization_name":"HES-SO Gen\u00e8ve","host_organization_lineage":["https://openalex.org/I4210088449"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://arodes.hes-so.ch/record/1125","raw_type":"Text"},{"id":"pmh:oai:zenodo.org:3412136","is_oa":true,"landing_page_url":"https://zenodo.org/record/3412136","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:zenodo.org:3412136","is_oa":true,"landing_page_url":"https://zenodo.org/record/3412136","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320307791","display_name":"Cisco Systems","ror":"https://ror.org/03yt1ez60"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W323338930","https://openalex.org/W635480747","https://openalex.org/W1535418185","https://openalex.org/W1559786126","https://openalex.org/W1566273539","https://openalex.org/W1966334677","https://openalex.org/W1982188800","https://openalex.org/W1982505813","https://openalex.org/W1985019379","https://openalex.org/W2023803291","https://openalex.org/W2031848719","https://openalex.org/W2033470303","https://openalex.org/W2046500054","https://openalex.org/W2105479013","https://openalex.org/W2116339082","https://openalex.org/W2123770198","https://openalex.org/W2295801397","https://openalex.org/W4246954663","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2256570403","https://openalex.org/W2074156223","https://openalex.org/W2103246366","https://openalex.org/W2901653204","https://openalex.org/W2102526470","https://openalex.org/W1973761983","https://openalex.org/W177281364","https://openalex.org/W134800300","https://openalex.org/W1830471915","https://openalex.org/W1492925983"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}