{"id":"https://openalex.org/W4391006531","doi":"https://doi.org/10.1007/s00530-023-01195-7","title":"AI and data-driven media analysis of TV content for optimised digital content marketing","display_name":"AI and data-driven media analysis of TV content for optimised digital content marketing","publication_year":2024,"publication_date":"2024-01-18","ids":{"openalex":"https://openalex.org/W4391006531","doi":"https://doi.org/10.1007/s00530-023-01195-7"},"language":"en","primary_location":{"id":"doi:10.1007/s00530-023-01195-7","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s00530-023-01195-7","pdf_url":"https://link.springer.com/content/pdf/10.1007/s00530-023-01195-7.pdf","source":{"id":"https://openalex.org/S112262039","display_name":"Multimedia Systems","issn_l":"0942-4962","issn":["0942-4962","1432-1882"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s00530-023-01195-7.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050296842","display_name":"Lyndon Nixon","orcid":"https://orcid.org/0000-0001-7091-4543"},"institutions":[{"id":"https://openalex.org/I150545927","display_name":"MODUL University Vienna","ror":"https://ror.org/04v2brz27","country_code":"AT","type":"education","lineage":["https://openalex.org/I150545927"]}],"countries":["AT"],"is_corresponding":true,"raw_author_name":"Lyndon Nixon","raw_affiliation_strings":["MODUL Technology, Am Kahlenberg 1, 1190, Vienna, Austria"],"affiliations":[{"raw_affiliation_string":"MODUL Technology, Am Kahlenberg 1, 1190, Vienna, Austria","institution_ids":["https://openalex.org/I150545927"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089757074","display_name":"Konstantinos Apostolidis","orcid":"https://orcid.org/0000-0002-9470-6332"},"institutions":[{"id":"https://openalex.org/I4210134249","display_name":"Centre for Research and Technology Hellas","ror":"https://ror.org/03bndpq63","country_code":"GR","type":"facility","lineage":["https://openalex.org/I4210134249"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Konstantinos Apostolidis","raw_affiliation_strings":["CERTH-ITI, 6\u00a0km of Charilaou-Thermi road, 57001, Thermi-Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"CERTH-ITI, 6\u00a0km of Charilaou-Thermi road, 57001, Thermi-Thessaloniki, Greece","institution_ids":["https://openalex.org/I4210134249"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022936136","display_name":"Evlampios Apostolidis","orcid":"https://orcid.org/0000-0001-5376-7158"},"institutions":[{"id":"https://openalex.org/I4210134249","display_name":"Centre for Research and Technology Hellas","ror":"https://ror.org/03bndpq63","country_code":"GR","type":"facility","lineage":["https://openalex.org/I4210134249"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Evlampios Apostolidis","raw_affiliation_strings":["CERTH-ITI, 6\u00a0km of Charilaou-Thermi road, 57001, Thermi-Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"CERTH-ITI, 6\u00a0km of Charilaou-Thermi road, 57001, Thermi-Thessaloniki, Greece","institution_ids":["https://openalex.org/I4210134249"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066412228","display_name":"Damianos Galanopoulos","orcid":"https://orcid.org/0000-0002-1852-4545"},"institutions":[{"id":"https://openalex.org/I4210134249","display_name":"Centre for Research and Technology Hellas","ror":"https://ror.org/03bndpq63","country_code":"GR","type":"facility","lineage":["https://openalex.org/I4210134249"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Damianos Galanopoulos","raw_affiliation_strings":["CERTH-ITI, 6\u00a0km of Charilaou-Thermi road, 57001, Thermi-Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"CERTH-ITI, 6\u00a0km of Charilaou-Thermi road, 57001, Thermi-Thessaloniki, Greece","institution_ids":["https://openalex.org/I4210134249"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059096027","display_name":"Vasileios Mezaris","orcid":"https://orcid.org/0000-0002-0121-4364"},"institutions":[{"id":"https://openalex.org/I4210134249","display_name":"Centre for Research and Technology Hellas","ror":"https://ror.org/03bndpq63","country_code":"GR","type":"facility","lineage":["https://openalex.org/I4210134249"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Vasileios Mezaris","raw_affiliation_strings":["CERTH-ITI, 6\u00a0km of Charilaou-Thermi road, 57001, Thermi-Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"CERTH-ITI, 6\u00a0km of Charilaou-Thermi road, 57001, Thermi-Thessaloniki, Greece","institution_ids":["https://openalex.org/I4210134249"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091103687","display_name":"Basil Philipp","orcid":null},"institutions":[{"id":"https://openalex.org/I2799341698","display_name":"Genedata (Switzerland)","ror":"https://ror.org/01yzrt577","country_code":"CH","type":"company","lineage":["https://openalex.org/I2799341698"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Basil Philipp","raw_affiliation_strings":["Genistat AG, Seestrasse 30, 8806, B\u00e4ch, Switzerland"],"affiliations":[{"raw_affiliation_string":"Genistat AG, Seestrasse 30, 8806, B\u00e4ch, Switzerland","institution_ids":["https://openalex.org/I2799341698"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028650378","display_name":"Rasa Bo\u010dyt\u0117","orcid":"https://orcid.org/0000-0003-1254-8869"},"institutions":[{"id":"https://openalex.org/I2801405528","display_name":"Netherlands Institute for Sound and Vision","ror":"https://ror.org/025ae8628","country_code":"NL","type":"archive","lineage":["https://openalex.org/I2801405528"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Rasa Bocyte","raw_affiliation_strings":["Netherlands Institute for Sound and Vision, Media Parkboulevard 1, 1217, Hilversum, The Netherlands"],"affiliations":[{"raw_affiliation_string":"Netherlands Institute for Sound and Vision, Media Parkboulevard 1, 1217, Hilversum, The Netherlands","institution_ids":["https://openalex.org/I2801405528"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5050296842"],"corresponding_institution_ids":["https://openalex.org/I150545927"],"apc_list":null,"apc_paid":null,"fwci":3.9809,"has_fulltext":true,"cited_by_count":16,"citation_normalized_percentile":{"value":0.94617661,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"30","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9855999946594238,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11574","display_name":"Artificial Intelligence in Games","score":0.9660000205039978,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7567871809005737},{"id":"https://openalex.org/keywords/workflow","display_name":"Workflow","score":0.6764890551567078},{"id":"https://openalex.org/keywords/content-marketing","display_name":"Content marketing","score":0.619888186454773},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.5880568027496338},{"id":"https://openalex.org/keywords/digital-media","display_name":"Digital media","score":0.5347129106521606},{"id":"https://openalex.org/keywords/digital-content","display_name":"Digital content","score":0.5152462124824524},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4934665262699127},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.47639527916908264},{"id":"https://openalex.org/keywords/web-analytics","display_name":"Web analytics","score":0.4361906945705414},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4299112558364868},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4297773540019989},{"id":"https://openalex.org/keywords/wizard","display_name":"Wizard","score":0.42503809928894043},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.42098313570022583},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.41685807704925537},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4167073965072632},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.36200106143951416},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.22780168056488037},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.189272940158844},{"id":"https://openalex.org/keywords/web-development","display_name":"Web development","score":0.1242435872554779},{"id":"https://openalex.org/keywords/database","display_name":"Database","score":0.1123029887676239}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7567871809005737},{"id":"https://openalex.org/C177212765","wikidata":"https://www.wikidata.org/wiki/Q627335","display_name":"Workflow","level":2,"score":0.6764890551567078},{"id":"https://openalex.org/C178408851","wikidata":"https://www.wikidata.org/wiki/Q558685","display_name":"Content marketing","level":3,"score":0.619888186454773},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5880568027496338},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.5347129106521606},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.5152462124824524},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4934665262699127},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.47639527916908264},{"id":"https://openalex.org/C516187249","wikidata":"https://www.wikidata.org/wiki/Q10719477","display_name":"Web analytics","level":5,"score":0.4361906945705414},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4299112558364868},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4297773540019989},{"id":"https://openalex.org/C2776784076","wikidata":"https://www.wikidata.org/wiki/Q580334","display_name":"Wizard","level":2,"score":0.42503809928894043},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.42098313570022583},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.41685807704925537},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4167073965072632},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.36200106143951416},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.22780168056488037},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.189272940158844},{"id":"https://openalex.org/C79373723","wikidata":"https://www.wikidata.org/wiki/Q386275","display_name":"Web development","level":3,"score":0.1242435872554779},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.1123029887676239},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C59241245","wikidata":"https://www.wikidata.org/wiki/Q4781497","display_name":"Web application security","level":4,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s00530-023-01195-7","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s00530-023-01195-7","pdf_url":"https://link.springer.com/content/pdf/10.1007/s00530-023-01195-7.pdf","source":{"id":"https://openalex.org/S112262039","display_name":"Multimedia Systems","issn_l":"0942-4962","issn":["0942-4962","1432-1882"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Systems","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1007/s00530-023-01195-7","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s00530-023-01195-7","pdf_url":"https://link.springer.com/content/pdf/10.1007/s00530-023-01195-7.pdf","source":{"id":"https://openalex.org/S112262039","display_name":"Multimedia Systems","issn_l":"0942-4962","issn":["0942-4962","1432-1882"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Systems","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.47999998927116394,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[{"id":"https://openalex.org/G8340972658","display_name":null,"funder_award_id":"H2020-780656 ReTV","funder_id":"https://openalex.org/F4320332999","funder_display_name":"Horizon 2020 Framework Programme"}],"funders":[{"id":"https://openalex.org/F4320332999","display_name":"Horizon 2020 Framework Programme","ror":"https://ror.org/00k4n6c32"}],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4391006531.pdf"},"referenced_works_count":53,"referenced_works":["https://openalex.org/W1902237438","https://openalex.org/W1927052826","https://openalex.org/W1998247665","https://openalex.org/W2097117768","https://openalex.org/W2108598243","https://openalex.org/W2142540378","https://openalex.org/W2332186519","https://openalex.org/W2425121537","https://openalex.org/W2497584909","https://openalex.org/W2531044305","https://openalex.org/W2560835477","https://openalex.org/W2625338296","https://openalex.org/W2808399042","https://openalex.org/W2808862089","https://openalex.org/W2885748754","https://openalex.org/W2963026017","https://openalex.org/W2963293463","https://openalex.org/W2975813532","https://openalex.org/W2981716253","https://openalex.org/W2982672255","https://openalex.org/W2987090968","https://openalex.org/W2987654501","https://openalex.org/W2989322838","https://openalex.org/W2990153998","https://openalex.org/W2993980108","https://openalex.org/W2997333136","https://openalex.org/W3000499162","https://openalex.org/W3011275199","https://openalex.org/W3033977115","https://openalex.org/W3036052932","https://openalex.org/W3036883499","https://openalex.org/W3090254005","https://openalex.org/W3093002089","https://openalex.org/W3093356667","https://openalex.org/W3093445399","https://openalex.org/W3099156605","https://openalex.org/W3107973541","https://openalex.org/W3108154605","https://openalex.org/W3195305640","https://openalex.org/W3210314917","https://openalex.org/W4205817612","https://openalex.org/W4206706211","https://openalex.org/W4220725347","https://openalex.org/W4231444132","https://openalex.org/W4293051252","https://openalex.org/W4293235608","https://openalex.org/W4306856056","https://openalex.org/W4307925598","https://openalex.org/W4315777272","https://openalex.org/W4319300227","https://openalex.org/W4319336083","https://openalex.org/W4361757108","https://openalex.org/W4382237581"],"related_works":["https://openalex.org/W2045698164","https://openalex.org/W2786586320","https://openalex.org/W4389389451","https://openalex.org/W4247274206","https://openalex.org/W2567131728","https://openalex.org/W4388797316","https://openalex.org/W3015082190","https://openalex.org/W4390974852","https://openalex.org/W4399895666","https://openalex.org/W2252232734"],"abstract_inverted_index":{"Abstract":[0],"To":[1],"optimise":[2],"digital":[3,58,139],"content":[4,59,64,107,140,158],"marketing":[5,60,141],"for":[6,126],"broadcasters,":[7],"the":[8,43,57,80,85,102,109,145],"Horizon":[9],"2020":[10],"funded":[11],"ReTV":[12],"project":[13],"developed":[14],"an":[15,119],"end-to-end":[16],"process":[17],"termed":[18,29],"\u201cTrans-Vector":[19],"Publishing\u201d":[20],"and":[21,47,66,98,137,162],"made":[22],"it":[23],"accessible":[24],"through":[25],"a":[26,38,90,115,135],"Web-based":[27],"tool":[28,36],"\u201cContent":[30],"Wizard\u201d.":[31],"This":[32],"paper":[33],"presents":[34],"this":[35,151],"with":[37],"focus":[39],"on":[40,129],"each":[41,53],"of":[42,123,147,153],"innovations":[44],"in":[45,56,106,150],"data":[46,76],"AI-driven":[48],"media":[49,148,156],"analysis":[50],"to":[51,77,88,100,108,117],"address":[52],"key":[54],"step":[55],"workflow:":[61],"topic":[62],"selection,":[63],"search":[65],"video":[67,103,125],"summarisation.":[68],"First,":[69],"we":[70,94,113],"use":[71,95,114],"predictive":[72],"analytics":[73],"over":[74],"online":[75,155],"identify":[78],"topics":[79],"target":[81],"audience":[82],"will":[83],"give":[84],"most":[86],"attention":[87],"at":[89],"future":[91],"time.":[92],"Second,":[93],"neural":[96],"networks":[97],"embeddings":[99],"find":[101],"asset":[104],"closest":[105],"identified":[110],"topic.":[111],"Third,":[112],"GAN":[116],"create":[118],"optimally":[120],"summarised":[121],"form":[122],"that":[124],"publication,":[127],"e.g.":[128],"social":[130],"networks.":[131],"The":[132],"result":[133],"is":[134,159],"new":[136],"innovative":[138],"workflow":[142],"which":[143],"meets":[144],"needs":[146],"organisations":[149],"age":[152],"interactive":[154],"where":[157],"transient,":[160],"malleable":[161],"ubiquitous.":[163]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":6}],"updated_date":"2026-03-31T07:56:22.981413","created_date":"2025-10-10T00:00:00"}
