{"id":"https://openalex.org/W4401976725","doi":"https://doi.org/10.1007/s00500-024-09665-4","title":"A dynamic model of social media ad information diffusion in uncertain environment","display_name":"A dynamic model of social media ad information diffusion in uncertain environment","publication_year":2024,"publication_date":"2024-08-20","ids":{"openalex":"https://openalex.org/W4401976725","doi":"https://doi.org/10.1007/s00500-024-09665-4"},"language":"en","primary_location":{"id":"doi:10.1007/s00500-024-09665-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00500-024-09665-4","pdf_url":null,"source":{"id":"https://openalex.org/S65753830","display_name":"Soft Computing","issn_l":"1432-7643","issn":["1432-7643","1433-7479"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Soft Computing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071336007","display_name":"Meiling Jin","orcid":"https://orcid.org/0000-0003-1627-7816"},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Meiling Jin","raw_affiliation_strings":["School of Management, Shanghai University, Shanghai, 200444, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Shanghai University, Shanghai, 200444, China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021207605","display_name":"Yufu Ning","orcid":"https://orcid.org/0000-0002-7230-4017"},"institutions":[{"id":"https://openalex.org/I4210150411","display_name":"Shandong Youth University of Political Science","ror":"https://ror.org/04bwp4t29","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210150411"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yufu Ning","raw_affiliation_strings":["School of Information Engineering, Shandong Youth University of Political Science, Jinan, 250103, China","Smart Healthcare Big Data Engineering and Ubiquitous Computing Characteristic Laboratory in Universities of Shandong, Jinan, 250103, China"],"affiliations":[{"raw_affiliation_string":"School of Information Engineering, Shandong Youth University of Political Science, Jinan, 250103, China","institution_ids":["https://openalex.org/I4210150411"]},{"raw_affiliation_string":"Smart Healthcare Big Data Engineering and Ubiquitous Computing Characteristic Laboratory in Universities of Shandong, Jinan, 250103, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062979677","display_name":"Fengming Liu","orcid":"https://orcid.org/0000-0001-8643-9572"},"institutions":[{"id":"https://openalex.org/I28006308","display_name":"Shandong Normal University","ror":"https://ror.org/01wy3h363","country_code":"CN","type":"education","lineage":["https://openalex.org/I28006308"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fengming Liu","raw_affiliation_strings":["Business School, Shandong Normal University, Jinan, 250014, China"],"affiliations":[{"raw_affiliation_string":"Business School, Shandong Normal University, Jinan, 250014, China","institution_ids":["https://openalex.org/I28006308"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107914677","display_name":"Zhen Li","orcid":"https://orcid.org/0000-0002-5685-3163"},"institutions":[{"id":"https://openalex.org/I73898932","display_name":"Bahrain Polytechnic","ror":"https://ror.org/01dv0vw10","country_code":"BH","type":"education","lineage":["https://openalex.org/I73898932"]}],"countries":["BH"],"is_corresponding":false,"raw_author_name":"Zhen Li","raw_affiliation_strings":["School of Logistics and Maritime Studies, Bahrain Polytechnic, Isa Town, Bahrain"],"affiliations":[{"raw_affiliation_string":"School of Logistics and Maritime Studies, Bahrain Polytechnic, Isa Town, Bahrain","institution_ids":["https://openalex.org/I73898932"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036628427","display_name":"Haoran Zheng","orcid":"https://orcid.org/0000-0001-7562-0640"},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Haoran Zheng","raw_affiliation_strings":["School of Economics, Shanghai University, Shanghai, 200444, China"],"affiliations":[{"raw_affiliation_string":"School of Economics, Shanghai University, Shanghai, 200444, China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013052663","display_name":"Yichang Gao","orcid":"https://orcid.org/0000-0001-9127-5330"},"institutions":[{"id":"https://openalex.org/I28006308","display_name":"Shandong Normal University","ror":"https://ror.org/01wy3h363","country_code":"CN","type":"education","lineage":["https://openalex.org/I28006308"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yichang Gao","raw_affiliation_strings":["Business School, Shandong Normal University, Jinan, 250014, China"],"affiliations":[{"raw_affiliation_string":"Business School, Shandong Normal University, Jinan, 250014, China","institution_ids":["https://openalex.org/I28006308"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054863243","display_name":"Zhou Jian","orcid":"https://orcid.org/0000-0002-3033-7785"},"institutions":[{"id":"https://openalex.org/I106663880","display_name":"University of Bahrain","ror":"https://ror.org/0317ekv86","country_code":"BH","type":"education","lineage":["https://openalex.org/I106663880"]},{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["BH","CN"],"is_corresponding":false,"raw_author_name":"Jian Zhou","raw_affiliation_strings":["Confucius Institute, University of Bahrain, Zallaq, Bahrain","School of Management, Shanghai University, Shanghai, 200444, China"],"affiliations":[{"raw_affiliation_string":"Confucius Institute, University of Bahrain, Zallaq, Bahrain","institution_ids":["https://openalex.org/I106663880"]},{"raw_affiliation_string":"School of Management, Shanghai University, Shanghai, 200444, China","institution_ids":["https://openalex.org/I113940042"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5036628427"],"corresponding_institution_ids":["https://openalex.org/I113940042"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":0.2875,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.54632443,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"30","issue":"3","first_page":"1999","last_page":"2014"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9836999773979187,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6613726615905762},{"id":"https://openalex.org/keywords/diffusion","display_name":"Diffusion","score":0.6392853260040283},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5452268123626709},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.19362476468086243},{"id":"https://openalex.org/keywords/physics","display_name":"Physics","score":0.15331196784973145}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6613726615905762},{"id":"https://openalex.org/C69357855","wikidata":"https://www.wikidata.org/wiki/Q163214","display_name":"Diffusion","level":2,"score":0.6392853260040283},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5452268123626709},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19362476468086243},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.15331196784973145},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s00500-024-09665-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00500-024-09665-4","pdf_url":null,"source":{"id":"https://openalex.org/S65753830","display_name":"Soft Computing","issn_l":"1432-7643","issn":["1432-7643","1433-7479"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Soft Computing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1368369657","display_name":null,"funder_award_id":"21BGL001","funder_id":"https://openalex.org/F4320335869","funder_display_name":"National Social Science Fund of China"}],"funders":[{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W1495750374","https://openalex.org/W1505119482","https://openalex.org/W2041157860","https://openalex.org/W2152380123","https://openalex.org/W2574130495","https://openalex.org/W2784313123","https://openalex.org/W2803089037","https://openalex.org/W2809268483","https://openalex.org/W2885767768","https://openalex.org/W2892580744","https://openalex.org/W2946221187","https://openalex.org/W2946894154","https://openalex.org/W2960041847","https://openalex.org/W2991130137","https://openalex.org/W3006136222","https://openalex.org/W3014375481","https://openalex.org/W3022539686","https://openalex.org/W3024044403","https://openalex.org/W3024743770","https://openalex.org/W3032014098","https://openalex.org/W3037598043","https://openalex.org/W3039154345","https://openalex.org/W3085392260","https://openalex.org/W3089122089","https://openalex.org/W3127849245","https://openalex.org/W3129052952","https://openalex.org/W3143262390","https://openalex.org/W3144105222","https://openalex.org/W3144486353","https://openalex.org/W3149648539","https://openalex.org/W3161001938","https://openalex.org/W3162789248","https://openalex.org/W3167850498","https://openalex.org/W3168488114","https://openalex.org/W3174947974","https://openalex.org/W3208213086","https://openalex.org/W3210738143","https://openalex.org/W4200304705","https://openalex.org/W4205203386","https://openalex.org/W4205263228","https://openalex.org/W4210291554","https://openalex.org/W4214922603"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W2382290278","https://openalex.org/W4395014643"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-03-17T06:59:57.516163","created_date":"2025-10-10T00:00:00"}