{"id":"https://openalex.org/W3081652992","doi":"https://doi.org/10.1007/s00500-020-05281-0","title":"Equilibrium analysis of marketing strategies in supply chain with marketing efforts induced demand considering free riding","display_name":"Equilibrium analysis of marketing strategies in supply chain with marketing efforts induced demand considering free riding","publication_year":2020,"publication_date":"2020-08-28","ids":{"openalex":"https://openalex.org/W3081652992","doi":"https://doi.org/10.1007/s00500-020-05281-0","mag":"3081652992"},"language":"en","primary_location":{"id":"doi:10.1007/s00500-020-05281-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00500-020-05281-0","pdf_url":null,"source":{"id":"https://openalex.org/S65753830","display_name":"Soft Computing","issn_l":"1432-7643","issn":["1432-7643","1433-7479"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Soft Computing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060783466","display_name":"Hua Ke","orcid":"https://orcid.org/0000-0001-7206-1994"},"institutions":[{"id":"https://openalex.org/I116953780","display_name":"Tongji University","ror":"https://ror.org/03rc6as71","country_code":"CN","type":"education","lineage":["https://openalex.org/I116953780"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Hua Ke","raw_affiliation_strings":["School of Economics and Management, Tongji University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Tongji University, Shanghai, China","institution_ids":["https://openalex.org/I116953780"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101517945","display_name":"Ying Jiang","orcid":"https://orcid.org/0000-0002-5790-8381"},"institutions":[{"id":"https://openalex.org/I116953780","display_name":"Tongji University","ror":"https://ror.org/03rc6as71","country_code":"CN","type":"education","lineage":["https://openalex.org/I116953780"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ying Jiang","raw_affiliation_strings":["School of Economics and Management, Tongji University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Tongji University, Shanghai, China","institution_ids":["https://openalex.org/I116953780"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5060783466"],"corresponding_institution_ids":["https://openalex.org/I116953780"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":2.3304,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.89490169,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"25","issue":"3","first_page":"2103","last_page":"2114"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.9890999794006348,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9850000143051147,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.7181828618049622},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.706770658493042},{"id":"https://openalex.org/keywords/free-riding","display_name":"Free riding","score":0.6763997077941895},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.6080041527748108},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.4871792197227478},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.449547678232193},{"id":"https://openalex.org/keywords/marketing-effectiveness","display_name":"Marketing effectiveness","score":0.4300426244735718},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"Marketing mix","score":0.42938894033432007},{"id":"https://openalex.org/keywords/demand-chain","display_name":"Demand chain","score":0.41662490367889404},{"id":"https://openalex.org/keywords/return-on-marketing-investment","display_name":"Return on marketing investment","score":0.32892340421676636},{"id":"https://openalex.org/keywords/supply-chain-management","display_name":"Supply chain management","score":0.29500675201416016},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.20978161692619324},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.19840019941329956},{"id":"https://openalex.org/keywords/service-management","display_name":"Service management","score":0.13008183240890503}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7181828618049622},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.706770658493042},{"id":"https://openalex.org/C85510643","wikidata":"https://www.wikidata.org/wiki/Q5500284","display_name":"Free riding","level":3,"score":0.6763997077941895},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.6080041527748108},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4871792197227478},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.449547678232193},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.4300426244735718},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.42938894033432007},{"id":"https://openalex.org/C4698774","wikidata":"https://www.wikidata.org/wiki/Q5255030","display_name":"Demand chain","level":5,"score":0.41662490367889404},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.32892340421676636},{"id":"https://openalex.org/C44104985","wikidata":"https://www.wikidata.org/wiki/Q492886","display_name":"Supply chain management","level":3,"score":0.29500675201416016},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20978161692619324},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.19840019941329956},{"id":"https://openalex.org/C48840187","wikidata":"https://www.wikidata.org/wiki/Q689042","display_name":"Service management","level":4,"score":0.13008183240890503},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s00500-020-05281-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00500-020-05281-0","pdf_url":null,"source":{"id":"https://openalex.org/S65753830","display_name":"Soft Computing","issn_l":"1432-7643","issn":["1432-7643","1433-7479"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Soft Computing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W1497667859","https://openalex.org/W1970439913","https://openalex.org/W1977290856","https://openalex.org/W1980781789","https://openalex.org/W1980939603","https://openalex.org/W1997219766","https://openalex.org/W1999329067","https://openalex.org/W2001985238","https://openalex.org/W2004907946","https://openalex.org/W2009475116","https://openalex.org/W2035970389","https://openalex.org/W2047006736","https://openalex.org/W2052429986","https://openalex.org/W2079157103","https://openalex.org/W2087000587","https://openalex.org/W2092718826","https://openalex.org/W2093221727","https://openalex.org/W2141943185","https://openalex.org/W2165823026","https://openalex.org/W2168789360","https://openalex.org/W2272145616","https://openalex.org/W2327264553","https://openalex.org/W2343942224","https://openalex.org/W2576206681","https://openalex.org/W2594225073","https://openalex.org/W2768468981","https://openalex.org/W2783906704","https://openalex.org/W2789575878","https://openalex.org/W2792651853","https://openalex.org/W2799573138","https://openalex.org/W2802102286","https://openalex.org/W2886500862","https://openalex.org/W2900875204","https://openalex.org/W2902460633","https://openalex.org/W2912135653"],"related_works":["https://openalex.org/W2328586575","https://openalex.org/W1483489842","https://openalex.org/W2256337052","https://openalex.org/W3196556965","https://openalex.org/W597945784","https://openalex.org/W4304813831","https://openalex.org/W2994548651","https://openalex.org/W2784442961","https://openalex.org/W2624879076","https://openalex.org/W3198703370"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
