{"id":"https://openalex.org/W2025394693","doi":"https://doi.org/10.1007/s001860200177","title":"New product introduction: goodwill, time and advertising cost","display_name":"New product introduction: goodwill, time and advertising cost","publication_year":2002,"publication_date":"2002-03-01","ids":{"openalex":"https://openalex.org/W2025394693","doi":"https://doi.org/10.1007/s001860200177","mag":"2025394693"},"language":"en","primary_location":{"id":"doi:10.1007/s001860200177","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s001860200177","pdf_url":null,"source":{"id":"https://openalex.org/S126160977","display_name":"Mathematical Methods of Operations Research","issn_l":"1432-2994","issn":["1432-2994","1432-5217"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mathematical Methods of Operations Research (ZOR)","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075515477","display_name":"Alessandra Buratto","orcid":"https://orcid.org/0000-0001-5238-8965"},"institutions":[{"id":"https://openalex.org/I138689650","display_name":"University of Padua","ror":"https://ror.org/00240q980","country_code":"IT","type":"education","lineage":["https://openalex.org/I138689650"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Alessandra Buratto","raw_affiliation_strings":["Universit\u00e0 di Padova, Dipartimento di Matematica Pura e Applicata, Via Belzoni, n. 7, I-35131 Padova, Italy (e-mail: buratto@math.unipd.it), , , , , , IT","Universit\u00e0 di Padova, Dipartimento di Matematica Pura e Applicata, Via Belzoni, n. 7, I-35131 Padova, Italy (e-mail: buratto@math.unipd.it), , IT"],"affiliations":[{"raw_affiliation_string":"Universit\u00e0 di Padova, Dipartimento di Matematica Pura e Applicata, Via Belzoni, n. 7, I-35131 Padova, Italy (e-mail: buratto@math.unipd.it), , , , , , IT","institution_ids":["https://openalex.org/I138689650"]},{"raw_affiliation_string":"Universit\u00e0 di Padova, Dipartimento di Matematica Pura e Applicata, Via Belzoni, n. 7, I-35131 Padova, Italy (e-mail: buratto@math.unipd.it), , IT","institution_ids":["https://openalex.org/I138689650"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082137510","display_name":"Bruno Viscolani","orcid":"https://orcid.org/0000-0003-4090-8956"},"institutions":[{"id":"https://openalex.org/I138689650","display_name":"University of Padua","ror":"https://ror.org/00240q980","country_code":"IT","type":"education","lineage":["https://openalex.org/I138689650"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Bruno Viscolani","raw_affiliation_strings":["Universit\u00e0 di Padova, Dipartimento di Matematica Pura e Applicata, Via Belzoni, n. 7, I-35131 Padova, Italy (e-mail: viscolani@math.unipd.it), , , , , , IT","Universit\u00e0 di Padova, Dipartimento di Matematica Pura e Applicata, Via Belzoni, n. 7, I-35131 Padova, Italy (e-mail: viscolani@math.unipd.it), , IT"],"affiliations":[{"raw_affiliation_string":"Universit\u00e0 di Padova, Dipartimento di Matematica Pura e Applicata, Via Belzoni, n. 7, I-35131 Padova, Italy (e-mail: viscolani@math.unipd.it), , , , , , IT","institution_ids":["https://openalex.org/I138689650"]},{"raw_affiliation_string":"Universit\u00e0 di Padova, Dipartimento di Matematica Pura e Applicata, Via Belzoni, n. 7, I-35131 Padova, Italy (e-mail: viscolani@math.unipd.it), , IT","institution_ids":["https://openalex.org/I138689650"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5075515477"],"corresponding_institution_ids":["https://openalex.org/I138689650"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":5.0441,"has_fulltext":false,"cited_by_count":41,"citation_normalized_percentile":{"value":0.94895346,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"55","issue":"1","first_page":"55","last_page":"68"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.9891999959945679,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9890999794006348,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/goodwill","display_name":"Goodwill","score":0.7591779828071594},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6954246759414673},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.6809136271476746},{"id":"https://openalex.org/keywords/interval","display_name":"Interval (graph theory)","score":0.6382636427879333},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6336628794670105},{"id":"https://openalex.org/keywords/bounded-function","display_name":"Bounded function","score":0.5123704671859741},{"id":"https://openalex.org/keywords/optimal-control","display_name":"Optimal control","score":0.4495851993560791},{"id":"https://openalex.org/keywords/linear-programming","display_name":"Linear programming","score":0.4368329644203186},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.3641374111175537},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2757883071899414},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.1409367322921753}],"concepts":[{"id":"https://openalex.org/C2778860618","wikidata":"https://www.wikidata.org/wiki/Q157499","display_name":"Goodwill","level":2,"score":0.7591779828071594},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6954246759414673},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.6809136271476746},{"id":"https://openalex.org/C2778067643","wikidata":"https://www.wikidata.org/wiki/Q166507","display_name":"Interval (graph theory)","level":2,"score":0.6382636427879333},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6336628794670105},{"id":"https://openalex.org/C34388435","wikidata":"https://www.wikidata.org/wiki/Q2267362","display_name":"Bounded function","level":2,"score":0.5123704671859741},{"id":"https://openalex.org/C91575142","wikidata":"https://www.wikidata.org/wiki/Q1971426","display_name":"Optimal control","level":2,"score":0.4495851993560791},{"id":"https://openalex.org/C41045048","wikidata":"https://www.wikidata.org/wiki/Q202843","display_name":"Linear programming","level":2,"score":0.4368329644203186},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3641374111175537},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2757883071899414},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1409367322921753},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s001860200177","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s001860200177","pdf_url":null,"source":{"id":"https://openalex.org/S126160977","display_name":"Mathematical Methods of Operations Research","issn_l":"1432-2994","issn":["1432-2994","1432-5217"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mathematical Methods of Operations Research (ZOR)","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:compst:v:55:y:2002:i:1:p:55-68","is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1007/s001860200177","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},{"id":"pmh:oai:www.research.unipd.it:11577/2463886","is_oa":false,"landing_page_url":"http://hdl.handle.net/11577/2463886","pdf_url":null,"source":{"id":"https://openalex.org/S4306402547","display_name":"Padua Research Archive (University of Padova)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I138689650","host_organization_name":"University of Padua","host_organization_lineage":["https://openalex.org/I138689650"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1562891728","https://openalex.org/W2014474697","https://openalex.org/W2055822187","https://openalex.org/W2083659700","https://openalex.org/W2086103154","https://openalex.org/W2112230784","https://openalex.org/W2112612878","https://openalex.org/W2142505346"],"related_works":["https://openalex.org/W2367953796","https://openalex.org/W2389480262","https://openalex.org/W2357216698","https://openalex.org/W2030288348","https://openalex.org/W2394051310","https://openalex.org/W2362979286","https://openalex.org/W2381562357","https://openalex.org/W2357472441","https://openalex.org/W2123377008","https://openalex.org/W2248664270"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-04-13T07:58:08.660418","created_date":"2025-10-10T00:00:00"}