{"id":"https://openalex.org/W1973528905","doi":"https://doi.org/10.1007/s00186-013-0443-8","title":"Optimal advertising strategies with age-structured goodwill","display_name":"Optimal advertising strategies with age-structured goodwill","publication_year":2013,"publication_date":"2013-06-14","ids":{"openalex":"https://openalex.org/W1973528905","doi":"https://doi.org/10.1007/s00186-013-0443-8","mag":"1973528905"},"language":"en","primary_location":{"id":"doi:10.1007/s00186-013-0443-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00186-013-0443-8","pdf_url":null,"source":{"id":"https://openalex.org/S126160977","display_name":"Mathematical Methods of Operations Research","issn_l":"1432-2994","issn":["1432-2994","1432-5217"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mathematical Methods of Operations Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050187359","display_name":"Silvia Faggian","orcid":"https://orcid.org/0000-0002-2318-1620"},"institutions":[{"id":"https://openalex.org/I11986463","display_name":"Universit\u00e0 Iuav di Venezia","ror":"https://ror.org/01e6ksd91","country_code":"IT","type":"education","lineage":["https://openalex.org/I11986463"]},{"id":"https://openalex.org/I149461666","display_name":"Ca' Foscari University of Venice","ror":"https://ror.org/04yzxz566","country_code":"IT","type":"education","lineage":["https://openalex.org/I149461666"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Silvia Faggian","raw_affiliation_strings":["Dipartimento di Economia, Universit\u00e0 di Venezia, Cannaregio 873, 30121 , Venice, Italy","Universit\u00e0 di Venezia"],"affiliations":[{"raw_affiliation_string":"Dipartimento di Economia, Universit\u00e0 di Venezia, Cannaregio 873, 30121 , Venice, Italy","institution_ids":["https://openalex.org/I149461666"]},{"raw_affiliation_string":"Universit\u00e0 di Venezia","institution_ids":["https://openalex.org/I11986463"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081038066","display_name":"Luca Grosset","orcid":"https://orcid.org/0000-0003-4227-2330"},"institutions":[{"id":"https://openalex.org/I138689650","display_name":"University of Padua","ror":"https://ror.org/00240q980","country_code":"IT","type":"education","lineage":["https://openalex.org/I138689650"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Luca Grosset","raw_affiliation_strings":["Dipartimento di Matematica, Universit\u00e0 degli Studi di Padova, Via Trieste, 63, 35121 , Padua, Italy","UNIVERSITA' DEGLI STUDI DI PADOVA"],"affiliations":[{"raw_affiliation_string":"Dipartimento di Matematica, Universit\u00e0 degli Studi di Padova, Via Trieste, 63, 35121 , Padua, Italy","institution_ids":["https://openalex.org/I138689650"]},{"raw_affiliation_string":"UNIVERSITA' DEGLI STUDI DI PADOVA","institution_ids":["https://openalex.org/I138689650"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5050187359"],"corresponding_institution_ids":["https://openalex.org/I11986463","https://openalex.org/I149461666"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":5.7702,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.95867746,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"78","issue":"2","first_page":"259","last_page":"284"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12137","display_name":"Economic theories and models","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12137","display_name":"Economic theories and models","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10067","display_name":"Stochastic processes and financial applications","score":0.9516000151634216,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11520","display_name":"Advanced Thermodynamics and Statistical Mechanics","score":0.9462000131607056,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/goodwill","display_name":"Goodwill","score":0.9027860164642334},{"id":"https://openalex.org/keywords/dynamic-programming","display_name":"Dynamic programming","score":0.6178529262542725},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.5945360660552979},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5584356188774109},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5359360575675964},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.5050256848335266},{"id":"https://openalex.org/keywords/time-horizon","display_name":"Time horizon","score":0.489139586687088},{"id":"https://openalex.org/keywords/anticipation","display_name":"Anticipation (artificial intelligence)","score":0.4805646240711212},{"id":"https://openalex.org/keywords/maximum-principle","display_name":"Maximum principle","score":0.47542908787727356},{"id":"https://openalex.org/keywords/optimal-control","display_name":"Optimal control","score":0.43954718112945557},{"id":"https://openalex.org/keywords/dimension","display_name":"Dimension (graph theory)","score":0.43139633536338806},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.42660757899284363},{"id":"https://openalex.org/keywords/variable","display_name":"Variable (mathematics)","score":0.4118686318397522},{"id":"https://openalex.org/keywords/mathematical-economics","display_name":"Mathematical economics","score":0.34951648116111755},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3237524628639221},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.29714101552963257},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2072775661945343},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.16890877485275269},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.16596421599388123},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.15043658018112183}],"concepts":[{"id":"https://openalex.org/C2778860618","wikidata":"https://www.wikidata.org/wiki/Q157499","display_name":"Goodwill","level":2,"score":0.9027860164642334},{"id":"https://openalex.org/C37404715","wikidata":"https://www.wikidata.org/wiki/Q380679","display_name":"Dynamic programming","level":2,"score":0.6178529262542725},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5945360660552979},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5584356188774109},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5359360575675964},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.5050256848335266},{"id":"https://openalex.org/C28761237","wikidata":"https://www.wikidata.org/wiki/Q7805321","display_name":"Time horizon","level":2,"score":0.489139586687088},{"id":"https://openalex.org/C176777502","wikidata":"https://www.wikidata.org/wiki/Q4774623","display_name":"Anticipation (artificial intelligence)","level":2,"score":0.4805646240711212},{"id":"https://openalex.org/C31010330","wikidata":"https://www.wikidata.org/wiki/Q1914255","display_name":"Maximum principle","level":3,"score":0.47542908787727356},{"id":"https://openalex.org/C91575142","wikidata":"https://www.wikidata.org/wiki/Q1971426","display_name":"Optimal control","level":2,"score":0.43954718112945557},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.43139633536338806},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.42660757899284363},{"id":"https://openalex.org/C182365436","wikidata":"https://www.wikidata.org/wiki/Q50701","display_name":"Variable (mathematics)","level":2,"score":0.4118686318397522},{"id":"https://openalex.org/C144237770","wikidata":"https://www.wikidata.org/wiki/Q747534","display_name":"Mathematical economics","level":1,"score":0.34951648116111755},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3237524628639221},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.29714101552963257},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2072775661945343},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.16890877485275269},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16596421599388123},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15043658018112183},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1007/s00186-013-0443-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00186-013-0443-8","pdf_url":null,"source":{"id":"https://openalex.org/S126160977","display_name":"Mathematical Methods of Operations Research","issn_l":"1432-2994","issn":["1432-2994","1432-5217"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mathematical Methods of Operations Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:compst:v:78:y:2013:i:2:p:259-284","is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1007/s00186-013-0443-8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},{"id":"pmh:oai:iris.unive.it:10278/37791","is_oa":false,"landing_page_url":"http://hdl.handle.net/10278/37791","pdf_url":null,"source":{"id":"https://openalex.org/S4306402336","display_name":"ARCA (Universit\u00e0 Ca' Foscari Venezia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I149461666","host_organization_name":"Ca' Foscari University of Venice","host_organization_lineage":["https://openalex.org/I149461666"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:www.research.unipd.it:11577/2687275","is_oa":false,"landing_page_url":"http://hdl.handle.net/11577/2687275","pdf_url":null,"source":{"id":"https://openalex.org/S4306402547","display_name":"Padua Research Archive (University of Padova)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I138689650","host_organization_name":"University of Padua","host_organization_lineage":["https://openalex.org/I138689650"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W25148125","https://openalex.org/W209118318","https://openalex.org/W1527296550","https://openalex.org/W1606157354","https://openalex.org/W1970633111","https://openalex.org/W1979790866","https://openalex.org/W2013397048","https://openalex.org/W2027506581","https://openalex.org/W2029196549","https://openalex.org/W2035427394","https://openalex.org/W2047990906","https://openalex.org/W2048801296","https://openalex.org/W2060542320","https://openalex.org/W2080729461","https://openalex.org/W2103464736","https://openalex.org/W2142505346","https://openalex.org/W2167034767","https://openalex.org/W2184203313","https://openalex.org/W2285317852","https://openalex.org/W2751998548","https://openalex.org/W3124954219","https://openalex.org/W4238969418","https://openalex.org/W4254267043","https://openalex.org/W4292027189"],"related_works":["https://openalex.org/W2367953796","https://openalex.org/W2389480262","https://openalex.org/W2357216698","https://openalex.org/W2030288348","https://openalex.org/W2394051310","https://openalex.org/W2362979286","https://openalex.org/W2381562357","https://openalex.org/W2357472441","https://openalex.org/W1513948990","https://openalex.org/W2355187359"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2}],"updated_date":"2026-04-04T08:04:53.788161","created_date":"2016-06-24T00:00:00"}
