{"id":"https://openalex.org/W2914926672","doi":"https://doi.org/10.1007/s00146-003-0259-9","title":"Intelligent advertising","display_name":"Intelligent advertising","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W2914926672","doi":"https://doi.org/10.1007/s00146-003-0259-9","mag":"2914926672"},"language":"en","primary_location":{"id":"doi:10.1007/s00146-003-0259-9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00146-003-0259-9","pdf_url":null,"source":{"id":"https://openalex.org/S4210190517","display_name":"AI & Society","issn_l":"0951-5666","issn":["0951-5666","1435-5655"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"AI & Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102810813","display_name":"Richard C. Adams","orcid":"https://orcid.org/0000-0002-8732-4192"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Richard Adams","raw_affiliation_strings":["Richard Adams, 7 Lakeside, Weybridge, Surrey, KT13 9JB, UK"],"affiliations":[{"raw_affiliation_string":"Richard Adams, 7 Lakeside, Weybridge, Surrey, KT13 9JB, UK","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5102810813"],"corresponding_institution_ids":[],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":4.6222,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.95167083,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"18","issue":"1","first_page":"68","last_page":"81"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.946399986743927,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.946399986743927,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.634631335735321},{"id":"https://openalex.org/keywords/digital-advertising","display_name":"Digital advertising","score":0.5211194157600403},{"id":"https://openalex.org/keywords/performing-arts","display_name":"Performing arts","score":0.49116966128349304},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4517036974430084},{"id":"https://openalex.org/keywords/digital-media","display_name":"Digital media","score":0.44054871797561646},{"id":"https://openalex.org/keywords/digital-content","display_name":"Digital content","score":0.43620169162750244},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4043898284435272},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.32515403628349304},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2890092432498932},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.24369430541992188},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.07374319434165955},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.06817007064819336}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.634631335735321},{"id":"https://openalex.org/C2994201839","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Digital advertising","level":4,"score":0.5211194157600403},{"id":"https://openalex.org/C163286209","wikidata":"https://www.wikidata.org/wiki/Q184485","display_name":"Performing arts","level":2,"score":0.49116966128349304},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4517036974430084},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.44054871797561646},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.43620169162750244},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4043898284435272},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32515403628349304},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2890092432498932},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.24369430541992188},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.07374319434165955},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.06817007064819336},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s00146-003-0259-9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s00146-003-0259-9","pdf_url":null,"source":{"id":"https://openalex.org/S4210190517","display_name":"AI & Society","issn_l":"0951-5666","issn":["0951-5666","1435-5655"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"AI & Society","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5199999809265137,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2288889631"],"related_works":["https://openalex.org/W2773045377","https://openalex.org/W2552204725","https://openalex.org/W2495519025","https://openalex.org/W2991352005","https://openalex.org/W3153089364","https://openalex.org/W2135853115","https://openalex.org/W3177010745","https://openalex.org/W3125370239","https://openalex.org/W1698335076","https://openalex.org/W2981597648"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}