{"id":"https://openalex.org/W1978720060","doi":"https://doi.org/10.1007/bf03340737","title":"Konsequenzen der Medienfunktion f\u00fcr das Markenmanagement","display_name":"Konsequenzen der Medienfunktion f\u00fcr das Markenmanagement","publication_year":2012,"publication_date":"2012-10-01","ids":{"openalex":"https://openalex.org/W1978720060","doi":"https://doi.org/10.1007/bf03340737","mag":"1978720060"},"language":"de","primary_location":{"id":"doi:10.1007/bf03340737","is_oa":false,"landing_page_url":"https://doi.org/10.1007/bf03340737","pdf_url":null,"source":{"id":"https://openalex.org/S4210205328","display_name":"HMD Praxis der Wirtschaftsinformatik","issn_l":"1436-3011","issn":["1436-3011","2198-2775"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"HMD Praxis der Wirtschaftsinformatik","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007662834","display_name":"J\u00f6rg Tropp","orcid":null},"institutions":[{"id":"https://openalex.org/I27469343","display_name":"Pforzheim University of Applied Sciences","ror":"https://ror.org/00qakfc35","country_code":"DE","type":"education","lineage":["https://openalex.org/I27469343"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"J\u00f6rg Tropp","raw_affiliation_strings":["Studiengang Marketing-Kommunikation, Hochschule Pforzheim, Tiefenbronner Str. 65, 75175, Pforzheim","Hochschule Pforzheim#TAB#"],"affiliations":[{"raw_affiliation_string":"Studiengang Marketing-Kommunikation, Hochschule Pforzheim, Tiefenbronner Str. 65, 75175, Pforzheim","institution_ids":["https://openalex.org/I27469343"]},{"raw_affiliation_string":"Hochschule Pforzheim#TAB#","institution_ids":["https://openalex.org/I27469343"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5007662834"],"corresponding_institution_ids":["https://openalex.org/I27469343"],"apc_list":{"value":2490,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":0.6403,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.78433494,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"49","issue":"5","first_page":"52","last_page":"60"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.702785849571228},{"id":"https://openalex.org/keywords/humanities","display_name":"Humanities","score":0.418066143989563},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.09737026691436768}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.702785849571228},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.418066143989563},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09737026691436768}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/bf03340737","is_oa":false,"landing_page_url":"https://doi.org/10.1007/bf03340737","pdf_url":null,"source":{"id":"https://openalex.org/S4210205328","display_name":"HMD Praxis der Wirtschaftsinformatik","issn_l":"1436-3011","issn":["1436-3011","2198-2775"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"HMD Praxis der Wirtschaftsinformatik","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W100200879","https://openalex.org/W632422826","https://openalex.org/W1534139552","https://openalex.org/W2319443301","https://openalex.org/W2475584288","https://openalex.org/W2533392646","https://openalex.org/W4211068185","https://openalex.org/W4230765132","https://openalex.org/W4236703661"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W93312527","https://openalex.org/W2603296253","https://openalex.org/W1589203209","https://openalex.org/W2557454913","https://openalex.org/W828925460","https://openalex.org/W11365241","https://openalex.org/W1013667899","https://openalex.org/W2559405764","https://openalex.org/W157591366"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
