{"id":"https://openalex.org/W2074830844","doi":"https://doi.org/10.1007/bf02940284","title":"Comparative behavioural analysis in selected EU countries: A brand modelling approach","display_name":"Comparative behavioural analysis in selected EU countries: A brand modelling approach","publication_year":2003,"publication_date":"2003-05-01","ids":{"openalex":"https://openalex.org/W2074830844","doi":"https://doi.org/10.1007/bf02940284","mag":"2074830844"},"language":"en","primary_location":{"id":"doi:10.1007/bf02940284","is_oa":false,"landing_page_url":"https://doi.org/10.1007/bf02940284","pdf_url":null,"source":{"id":"https://openalex.org/S140563256","display_name":"Operational Research","issn_l":"1109-2858","issn":["1109-2858","1866-1505"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Operational Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112427405","display_name":"George Baourakis","orcid":null},"institutions":[{"id":"https://openalex.org/I1283664872","display_name":"Mediterranean Agronomic Institute of Chania","ror":"https://ror.org/01pbz7c04","country_code":"GR","type":"education","lineage":["https://openalex.org/I1283664872"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"George Baourakis","raw_affiliation_strings":["Dept. of Business Economics and Management, MAICh, P.O.Box 85, 73100, Chania, Crete","Dept. of Business Economics and Management, MAICh, Chania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Business Economics and Management, MAICh, P.O.Box 85, 73100, Chania, Crete","institution_ids":["https://openalex.org/I1283664872"]},{"raw_affiliation_string":"Dept. of Business Economics and Management, MAICh, Chania","institution_ids":["https://openalex.org/I1283664872"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028784705","display_name":"George Baltas","orcid":"https://orcid.org/0000-0003-4653-8351"},"institutions":[{"id":"https://openalex.org/I73142707","display_name":"Athens University of Economics and Business","ror":"https://ror.org/03s262162","country_code":"GR","type":"education","lineage":["https://openalex.org/I73142707"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"George Baltas","raw_affiliation_strings":["Dept. of Marketing & Communication, Athens University of Economics and Business, 76 Patission Avenue, 10434, Athens, Greece","Department of Marketing and Communication , Athens University of Economics and Business , Athens , Greece"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Marketing & Communication, Athens University of Economics and Business, 76 Patission Avenue, 10434, Athens, Greece","institution_ids":["https://openalex.org/I73142707"]},{"raw_affiliation_string":"Department of Marketing and Communication , Athens University of Economics and Business , Athens , Greece","institution_ids":["https://openalex.org/I73142707"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5112427405"],"corresponding_institution_ids":["https://openalex.org/I1283664872"],"apc_list":{"value":2990,"currency":"USD","value_usd":2990},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.26378676,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"3","issue":"2","first_page":"165","last_page":"182"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9930999875068665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","score":0.9822999835014343,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reputation","display_name":"Reputation","score":0.7537109851837158},{"id":"https://openalex.org/keywords/brand-image","display_name":"Brand image","score":0.619437575340271},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.6150354743003845},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.5829951763153076},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5197029709815979},{"id":"https://openalex.org/keywords/regression-analysis","display_name":"Regression analysis","score":0.4836179316043854},{"id":"https://openalex.org/keywords/salient","display_name":"Salient","score":0.46340250968933105},{"id":"https://openalex.org/keywords/olive-oil","display_name":"Olive oil","score":0.4573087692260742},{"id":"https://openalex.org/keywords/econometrics","display_name":"Econometrics","score":0.44843217730522156},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3851917088031769},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3565232455730438},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.32307595014572144},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.2826436161994934},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.26679176092147827},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.23642414808273315},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.16162976622581482},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.15952083468437195},{"id":"https://openalex.org/keywords/food-science","display_name":"Food science","score":0.14630410075187683}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.7537109851837158},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.619437575340271},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6150354743003845},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.5829951763153076},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5197029709815979},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.4836179316043854},{"id":"https://openalex.org/C2780719617","wikidata":"https://www.wikidata.org/wiki/Q1030752","display_name":"Salient","level":2,"score":0.46340250968933105},{"id":"https://openalex.org/C2988377048","wikidata":"https://www.wikidata.org/wiki/Q93165","display_name":"Olive oil","level":2,"score":0.4573087692260742},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.44843217730522156},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3851917088031769},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3565232455730438},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32307595014572144},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.2826436161994934},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.26679176092147827},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23642414808273315},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16162976622581482},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.15952083468437195},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.14630410075187683},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/bf02940284","is_oa":false,"landing_page_url":"https://doi.org/10.1007/bf02940284","pdf_url":null,"source":{"id":"https://openalex.org/S140563256","display_name":"Operational Research","issn_l":"1109-2858","issn":["1109-2858","1866-1505"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Operational Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W134238","https://openalex.org/W600351122","https://openalex.org/W607138988","https://openalex.org/W1509212975","https://openalex.org/W1566370681","https://openalex.org/W1992546959","https://openalex.org/W2117237434","https://openalex.org/W2339110426","https://openalex.org/W2613095458","https://openalex.org/W6618598583"],"related_works":["https://openalex.org/W2102271161","https://openalex.org/W2329500892","https://openalex.org/W4313425421","https://openalex.org/W4388714791","https://openalex.org/W2361883455","https://openalex.org/W2952832228","https://openalex.org/W2909324362","https://openalex.org/W4287775559","https://openalex.org/W3031886967","https://openalex.org/W3034819374"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-07-23T08:03:31.855105","created_date":"2025-10-10T00:00:00"}