{"id":"https://openalex.org/W4389000527","doi":"https://doi.org/10.1007/978-981-99-8184-7_33","title":"GACE: Learning Graph-Based Cross-Page Ads Embedding for\u00a0Click-Through Rate Prediction","display_name":"GACE: Learning Graph-Based Cross-Page Ads Embedding for\u00a0Click-Through Rate Prediction","publication_year":2023,"publication_date":"2023-11-25","ids":{"openalex":"https://openalex.org/W4389000527","doi":"https://doi.org/10.1007/978-981-99-8184-7_33"},"language":"en","primary_location":{"id":"doi:10.1007/978-981-99-8184-7_33","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-981-99-8184-7_33","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/2401.07445","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052758415","display_name":"Haowen Wang","orcid":"https://orcid.org/0000-0003-4323-7166"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Haowen Wang","raw_affiliation_strings":["Intelligence Department of Merchants Operation, AntGroup, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Intelligence Department of Merchants Operation, AntGroup, Shanghai, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102583427","display_name":"Yuliang Du","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yuliang Du","raw_affiliation_strings":["Intelligence Department of Merchants Operation, AntGroup, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Intelligence Department of Merchants Operation, AntGroup, Shanghai, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102583428","display_name":"Congyun Jin","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Congyun Jin","raw_affiliation_strings":["Intelligence Department of Merchants Operation, AntGroup, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Intelligence Department of Merchants Operation, AntGroup, Shanghai, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101986745","display_name":"Yujiao Li","orcid":"https://orcid.org/0000-0003-3851-830X"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yujiao Li","raw_affiliation_strings":["Intelligence Department of Merchants Operation, AntGroup, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Intelligence Department of Merchants Operation, AntGroup, Shanghai, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063320912","display_name":"Yingbo Wang","orcid":"https://orcid.org/0000-0001-6447-8730"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yingbo Wang","raw_affiliation_strings":["Intelligence Department of Merchants Operation, AntGroup, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Intelligence Department of Merchants Operation, AntGroup, Shanghai, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012597155","display_name":"Tao Sun","orcid":"https://orcid.org/0000-0002-7249-931X"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tao Sun","raw_affiliation_strings":["Intelligence Department of Merchants Operation, AntGroup, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Intelligence Department of Merchants Operation, AntGroup, Shanghai, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102583429","display_name":"Piqi Qin","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Piqi Qin","raw_affiliation_strings":["Intelligence Department of Merchants Operation, AntGroup, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Intelligence Department of Merchants Operation, AntGroup, Shanghai, China","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034798639","display_name":"Cong Fan","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Cong Fan","raw_affiliation_strings":["Intelligence Department of Merchants Operation, AntGroup, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Intelligence Department of Merchants Operation, AntGroup, Shanghai, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":8,"corresponding_author_ids":["https://openalex.org/A5052758415"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5032,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.85481065,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"429","last_page":"443"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11273","display_name":"Advanced Graph Neural Networks","score":0.9743000268936157,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9452000260353088,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/embedding","display_name":"Embedding","score":0.8292918801307678},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7193724513053894},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.6771315336227417},{"id":"https://openalex.org/keywords/graph","display_name":"Graph","score":0.5602620244026184},{"id":"https://openalex.org/keywords/cold-start","display_name":"Cold start (automotive)","score":0.5282401442527771},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.5106044411659241},{"id":"https://openalex.org/keywords/representation","display_name":"Representation (politics)","score":0.43524855375289917},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.412075400352478},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.32560956478118896},{"id":"https://openalex.org/keywords/theoretical-computer-science","display_name":"Theoretical computer science","score":0.3001398742198944},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.09852471947669983}],"concepts":[{"id":"https://openalex.org/C41608201","wikidata":"https://www.wikidata.org/wiki/Q980509","display_name":"Embedding","level":2,"score":0.8292918801307678},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7193724513053894},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.6771315336227417},{"id":"https://openalex.org/C132525143","wikidata":"https://www.wikidata.org/wiki/Q141488","display_name":"Graph","level":2,"score":0.5602620244026184},{"id":"https://openalex.org/C2778956030","wikidata":"https://www.wikidata.org/wiki/Q5142477","display_name":"Cold start (automotive)","level":2,"score":0.5282401442527771},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.5106044411659241},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.43524855375289917},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.412075400352478},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.32560956478118896},{"id":"https://openalex.org/C80444323","wikidata":"https://www.wikidata.org/wiki/Q2878974","display_name":"Theoretical computer science","level":1,"score":0.3001398742198944},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.09852471947669983},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-981-99-8184-7_33","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-981-99-8184-7_33","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"},{"id":"pmh:oai:arXiv.org:2401.07445","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2401.07445","pdf_url":"https://arxiv.org/pdf/2401.07445","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:2401.07445","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2401.07445","pdf_url":"https://arxiv.org/pdf/2401.07445","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"sustainable_development_goals":[{"score":0.6000000238418579,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4389000527.pdf","grobid_xml":"https://content.openalex.org/works/W4389000527.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W107619411","https://openalex.org/W2053915267","https://openalex.org/W2065105907","https://openalex.org/W2154851992","https://openalex.org/W2475334473","https://openalex.org/W2523437372","https://openalex.org/W2604662567","https://openalex.org/W2723293840","https://openalex.org/W2742272831","https://openalex.org/W2898085636","https://openalex.org/W2948903560","https://openalex.org/W2964182926","https://openalex.org/W2964341035","https://openalex.org/W2984100107","https://openalex.org/W2994850640","https://openalex.org/W3012640652","https://openalex.org/W3014675721","https://openalex.org/W3094447155","https://openalex.org/W3096591391","https://openalex.org/W3101704389","https://openalex.org/W3104097132","https://openalex.org/W3105066045","https://openalex.org/W3106369320","https://openalex.org/W3114486135","https://openalex.org/W4206209937","https://openalex.org/W4239025696","https://openalex.org/W4283065823","https://openalex.org/W6601144082"],"related_works":["https://openalex.org/W2529147798","https://openalex.org/W2081900870","https://openalex.org/W1979350723","https://openalex.org/W2555127516","https://openalex.org/W2528269032","https://openalex.org/W2964047085","https://openalex.org/W2955214695","https://openalex.org/W2994695002","https://openalex.org/W4296605900","https://openalex.org/W4306317416"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2025-10-10T00:00:00"}