{"id":"https://openalex.org/W3211145320","doi":"https://doi.org/10.1007/978-981-16-7334-4_31","title":"Identifying Sequential Influence in Predicting Engagement of Online Social Marketing for Video Games","display_name":"Identifying Sequential Influence in Predicting Engagement of Online Social Marketing for Video Games","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3211145320","doi":"https://doi.org/10.1007/978-981-16-7334-4_31","mag":"3211145320"},"language":"en","primary_location":{"id":"doi:10.1007/978-981-16-7334-4_31","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-981-16-7334-4_31","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027560839","display_name":"Joseph Chia Wei Chen","orcid":null},"institutions":[{"id":"https://openalex.org/I4528857","display_name":"University of Kuala Lumpur","ror":"https://ror.org/026wwrx19","country_code":"MY","type":"education","lineage":["https://openalex.org/I4528857"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Joseph Chia Wei Chen","raw_affiliation_strings":["Razak Faculty of Technology and Informatics, University Teknologi Malaysia Kuala Lumpur (UTM KL), Kuala Lumpur, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Razak Faculty of Technology and Informatics, University Teknologi Malaysia Kuala Lumpur (UTM KL), Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I4528857"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047803985","display_name":"Nurulhuda Firdaus Binti Mohd Azmi Ais","orcid":null},"institutions":[{"id":"https://openalex.org/I4528857","display_name":"University of Kuala Lumpur","ror":"https://ror.org/026wwrx19","country_code":"MY","type":"education","lineage":["https://openalex.org/I4528857"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Nurulhuda Firdaus Binti Mohd Azmi Ais","raw_affiliation_strings":["Razak Faculty of Technology and Informatics, University Teknologi Malaysia Kuala Lumpur (UTM KL), Kuala Lumpur, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Razak Faculty of Technology and Informatics, University Teknologi Malaysia Kuala Lumpur (UTM KL), Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I4528857"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4528857"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.20484162,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"427","last_page":"437"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9699000120162964,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.7384488582611084},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7096608877182007},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.560156524181366},{"id":"https://openalex.org/keywords/constraint","display_name":"Constraint (computer-aided design)","score":0.5436531901359558},{"id":"https://openalex.org/keywords/social-marketing","display_name":"Social marketing","score":0.5154134035110474},{"id":"https://openalex.org/keywords/user-engagement","display_name":"User engagement","score":0.5015373229980469},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.48564398288726807},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.46562761068344116},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4105319380760193},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3602076768875122},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2615528106689453},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2368929088115692},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.13437172770500183},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.12852171063423157},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.10223543643951416}],"concepts":[{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.7384488582611084},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7096608877182007},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.560156524181366},{"id":"https://openalex.org/C2776036281","wikidata":"https://www.wikidata.org/wiki/Q48769818","display_name":"Constraint (computer-aided design)","level":2,"score":0.5436531901359558},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5154134035110474},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.5015373229980469},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.48564398288726807},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.46562761068344116},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4105319380760193},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3602076768875122},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2615528106689453},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2368929088115692},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13437172770500183},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.12852171063423157},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.10223543643951416},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-981-16-7334-4_31","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-981-16-7334-4_31","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W1880262756","https://openalex.org/W1964967798","https://openalex.org/W2033890499","https://openalex.org/W2096905790","https://openalex.org/W2132910341","https://openalex.org/W2150605459","https://openalex.org/W2156992537","https://openalex.org/W2163975393","https://openalex.org/W2284978922","https://openalex.org/W2341051598","https://openalex.org/W2575598687","https://openalex.org/W2606052167","https://openalex.org/W2946021051","https://openalex.org/W3028654404","https://openalex.org/W3036487524","https://openalex.org/W3110234597","https://openalex.org/W3125952634","https://openalex.org/W4229742094","https://openalex.org/W4247310196"],"related_works":["https://openalex.org/W2908936851","https://openalex.org/W2789190731","https://openalex.org/W1524107959","https://openalex.org/W1512574951","https://openalex.org/W2008815286","https://openalex.org/W2782670090","https://openalex.org/W3195853392","https://openalex.org/W1581246342","https://openalex.org/W4285128311","https://openalex.org/W2020511092"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
