{"id":"https://openalex.org/W775609662","doi":"https://doi.org/10.1007/978-3-662-46641-4_17","title":"Social Media Matrix Matching Corporate Goals with External Social Media Activities","display_name":"Social Media Matrix Matching Corporate Goals with External Social Media Activities","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W775609662","doi":"https://doi.org/10.1007/978-3-662-46641-4_17","mag":"775609662"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-662-46641-4_17","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-662-46641-4_17","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068030599","display_name":"Harriet Kasper","orcid":null},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Harriet Kasper","raw_affiliation_strings":["Fraunhofer Institute for Industrial Engineering IAO, 70569, Stuttgart, Germany"],"affiliations":[{"raw_affiliation_string":"Fraunhofer Institute for Industrial Engineering IAO, 70569, Stuttgart, Germany","institution_ids":["https://openalex.org/I3020504353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085970050","display_name":"\u0418 \u0412 \u041a\u043e\u043b\u0435\u0432\u0430","orcid":null},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Iva Koleva","raw_affiliation_strings":["Fraunhofer Institute for Industrial Engineering IAO, 70569, Stuttgart, Germany"],"affiliations":[{"raw_affiliation_string":"Fraunhofer Institute for Industrial Engineering IAO, 70569, Stuttgart, Germany","institution_ids":["https://openalex.org/I3020504353"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041678509","display_name":"Holger Kett","orcid":"https://orcid.org/0000-0002-2361-9733"},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Holger Kett","raw_affiliation_strings":["Fraunhofer Institute for Industrial Engineering IAO, 70569, Stuttgart, Germany"],"affiliations":[{"raw_affiliation_string":"Fraunhofer Institute for Industrial Engineering IAO, 70569, Stuttgart, Germany","institution_ids":["https://openalex.org/I3020504353"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5068030599"],"corresponding_institution_ids":["https://openalex.org/I3020504353"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":1.036,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.74308193,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"233","last_page":"244"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9825000166893005,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.808734118938446},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6354963779449463},{"id":"https://openalex.org/keywords/german","display_name":"German","score":0.5720769166946411},{"id":"https://openalex.org/keywords/matrix","display_name":"Matrix (chemical analysis)","score":0.5714382529258728},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.43729519844055176},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4278033375740051},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.4176701605319977},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.35787713527679443},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.22192850708961487},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.16190338134765625},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.15456342697143555},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.067373126745224}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.808734118938446},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6354963779449463},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.5720769166946411},{"id":"https://openalex.org/C106487976","wikidata":"https://www.wikidata.org/wiki/Q685816","display_name":"Matrix (chemical analysis)","level":2,"score":0.5714382529258728},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.43729519844055176},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4278033375740051},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.4176701605319977},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.35787713527679443},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.22192850708961487},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16190338134765625},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15456342697143555},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.067373126745224},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.0},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C159985019","wikidata":"https://www.wikidata.org/wiki/Q181790","display_name":"Composite material","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/978-3-662-46641-4_17","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-662-46641-4_17","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:fraunhofer.de:N-221318","is_oa":false,"landing_page_url":"http://publica.fraunhofer.de/documents/N-221318.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306400801","display_name":"Publikationsdatenbank der Fraunhofer-Gesellschaft (Fraunhofer-Gesellschaft)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4923324","host_organization_name":"Fraunhofer-Gesellschaft","host_organization_lineage":["https://openalex.org/I4923324"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Fraunhofer IAO","raw_type":"Conference Paper"},{"id":"pmh:oai:publica.fraunhofer.de:publica/391866","is_oa":false,"landing_page_url":"https://publica.fraunhofer.de/handle/publica/391866","pdf_url":null,"source":{"id":"https://openalex.org/S4306400318","display_name":"Fraunhofer-Publica (Fraunhofer-Gesellschaft)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4923324","host_organization_name":"Fraunhofer-Gesellschaft","host_organization_lineage":["https://openalex.org/I4923324"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference paper"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W198155366","https://openalex.org/W1502730152","https://openalex.org/W1508464170","https://openalex.org/W1566605310","https://openalex.org/W1585433198","https://openalex.org/W1601108330","https://openalex.org/W1605255363","https://openalex.org/W1828016736","https://openalex.org/W2021945153","https://openalex.org/W2121001699","https://openalex.org/W2149142441","https://openalex.org/W2498294217","https://openalex.org/W2522288340","https://openalex.org/W2750751810","https://openalex.org/W4235540642"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2315527029","https://openalex.org/W2065387230","https://openalex.org/W2323937687","https://openalex.org/W648995381","https://openalex.org/W3033791384","https://openalex.org/W2141885522","https://openalex.org/W2776312268","https://openalex.org/W4246315097","https://openalex.org/W346029495"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}