{"id":"https://openalex.org/W102527237","doi":"https://doi.org/10.1007/978-3-642-55032-4_6","title":"Do Personality Traits Work as Moderator on the Intention to Purchase Mobile Applications Work? - A Pilot Study","display_name":"Do Personality Traits Work as Moderator on the Intention to Purchase Mobile Applications Work? - A Pilot Study","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W102527237","doi":"https://doi.org/10.1007/978-3-642-55032-4_6","mag":"102527237"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-55032-4_6","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-642-55032-4_6","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-642-55032-4_6.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/978-3-642-55032-4_6.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030781696","display_name":"Charnsak Srisawatsakul","orcid":"https://orcid.org/0000-0003-3195-8628"},"institutions":[{"id":"https://openalex.org/I60837268","display_name":"King Mongkut's University of Technology Thonburi","ror":"https://ror.org/0057ax056","country_code":"TH","type":"education","lineage":["https://openalex.org/I60837268"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Charnsak Srisawatsakul","raw_affiliation_strings":["Requirement Engineering Laboratory, School Of Information Technology, King Mongkut\u2019s University of Technology Thonburi, Bangkok, Thailand","King Mongkut's University of Technology Thonburi"],"affiliations":[{"raw_affiliation_string":"Requirement Engineering Laboratory, School Of Information Technology, King Mongkut\u2019s University of Technology Thonburi, Bangkok, Thailand","institution_ids":["https://openalex.org/I60837268"]},{"raw_affiliation_string":"King Mongkut's University of Technology Thonburi","institution_ids":["https://openalex.org/I60837268"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060519573","display_name":"Gerald Quirchmayr","orcid":"https://orcid.org/0000-0003-2998-742X"},"institutions":[{"id":"https://openalex.org/I129774422","display_name":"University of Vienna","ror":"https://ror.org/03prydq77","country_code":"AT","type":"education","lineage":["https://openalex.org/I129774422"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Gerald Quirchmayr","raw_affiliation_strings":["Faculty of Computer Science, University of Vienna, Vienna, Austria","Univ. of Vienna#TAB#"],"affiliations":[{"raw_affiliation_string":"Faculty of Computer Science, University of Vienna, Vienna, Austria","institution_ids":["https://openalex.org/I129774422"]},{"raw_affiliation_string":"Univ. of Vienna#TAB#","institution_ids":["https://openalex.org/I129774422"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018183180","display_name":"Borworn Papasratorn","orcid":"https://orcid.org/0000-0002-2238-4290"},"institutions":[{"id":"https://openalex.org/I60837268","display_name":"King Mongkut's University of Technology Thonburi","ror":"https://ror.org/0057ax056","country_code":"TH","type":"education","lineage":["https://openalex.org/I60837268"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Borworn Papasratorn","raw_affiliation_strings":["Requirement Engineering Laboratory, School Of Information Technology, King Mongkut\u2019s University of Technology Thonburi, Bangkok, Thailand","King Mongkut's University of Technology Thonburi"],"affiliations":[{"raw_affiliation_string":"Requirement Engineering Laboratory, School Of Information Technology, King Mongkut\u2019s University of Technology Thonburi, Bangkok, Thailand","institution_ids":["https://openalex.org/I60837268"]},{"raw_affiliation_string":"King Mongkut's University of Technology Thonburi","institution_ids":["https://openalex.org/I60837268"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5030781696"],"corresponding_institution_ids":["https://openalex.org/I60837268"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":{"value":5000,"currency":"EUR","value_usd":5392},"fwci":1.6652,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.83958724,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"56","last_page":"65"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11040","display_name":"Personality Traits and Psychology","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11040","display_name":"Personality Traits and Psychology","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9890999794006348,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.974399983882904,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/moderation","display_name":"Moderation","score":0.8130009174346924},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.7225277423858643},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.6801614165306091},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.48858651518821716},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.48598918318748474},{"id":"https://openalex.org/keywords/multilevel-model","display_name":"Multilevel model","score":0.427762508392334},{"id":"https://openalex.org/keywords/applied-psychology","display_name":"Applied psychology","score":0.3741201162338257},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.34749454259872437},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3341916799545288},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.31056857109069824},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.17003938555717468},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.09417551755905151}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.8130009174346924},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.7225277423858643},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.6801614165306091},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.48858651518821716},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.48598918318748474},{"id":"https://openalex.org/C53059260","wikidata":"https://www.wikidata.org/wiki/Q374758","display_name":"Multilevel model","level":2,"score":0.427762508392334},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.3741201162338257},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.34749454259872437},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3341916799545288},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.31056857109069824},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17003938555717468},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.09417551755905151},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-642-55032-4_6","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-642-55032-4_6","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-642-55032-4_6.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:HAL:hal-01397144v1","is_oa":true,"landing_page_url":"https://inria.hal.science/hal-01397144","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"2nd Information and Communication Technology - EurAsia Conference (ICT-EurAsia), Apr 2014, Bali, Indonesia. pp.56-65, &#x27E8;10.1007/978-3-642-55032-4_6&#x27E9;","raw_type":"Conference papers"}],"best_oa_location":{"id":"doi:10.1007/978-3-642-55032-4_6","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-642-55032-4_6","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-642-55032-4_6.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320316449","display_name":"ASEAN-European Academic University Network","ror":null},{"id":"https://openalex.org/F4320321691","display_name":"Universit\u00e4t Wien","ror":"https://ror.org/03prydq77"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W102527237.pdf","grobid_xml":"https://content.openalex.org/works/W102527237.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W606553535","https://openalex.org/W1556033561","https://openalex.org/W1641003075","https://openalex.org/W1965481764","https://openalex.org/W1984806222","https://openalex.org/W2007805472","https://openalex.org/W2010027905","https://openalex.org/W2016125673","https://openalex.org/W2024061006","https://openalex.org/W2036389121","https://openalex.org/W2042049661","https://openalex.org/W2050019501","https://openalex.org/W2050934979","https://openalex.org/W2052188346","https://openalex.org/W2071559616","https://openalex.org/W2103419363","https://openalex.org/W2110453435","https://openalex.org/W2123506767","https://openalex.org/W2136219431","https://openalex.org/W2140987793","https://openalex.org/W2150682902","https://openalex.org/W2156771235","https://openalex.org/W2162090451","https://openalex.org/W2980097029","https://openalex.org/W3003616715","https://openalex.org/W3125341151","https://openalex.org/W3133354213"],"related_works":["https://openalex.org/W2740268725","https://openalex.org/W3093710306","https://openalex.org/W750217911","https://openalex.org/W4206949499","https://openalex.org/W2296969234","https://openalex.org/W4226254121","https://openalex.org/W4388229525","https://openalex.org/W131533274","https://openalex.org/W4313163826","https://openalex.org/W1517021018"],"abstract_inverted_index":{"Mobile":[0],"application":[1],"markets":[2],"are":[3,40,70,123],"now":[4],"transforming":[5],"into":[6],"a":[7,106,159],"multibillion-dollar":[8],"business.":[9],"Understanding":[10],"the":[11,18,51,62,91,111,114,128,152],"consumer\u2019s":[12,52],"intention":[13,53],"to":[14,30,41,54,89,165],"purchase":[15,55,129],"them":[16],"and":[17,73,79,136],"moderating":[19,48,108],"factors":[20],"of":[21,37,66,130,148],"individual":[22],"differences":[23,124],"\u2013":[24,27],"personality":[25,44,101],"traits":[26,45,102],"allowed":[28],"us":[29],"know":[31],"more":[32,160],"about":[33],"consumers.":[34],"The":[35,93],"objectives":[36],"this":[38,139],"research":[39,140],"determine":[42],"whether":[43],"have":[46,164],"any":[47],"effect":[49],"with":[50],"mobile":[56,131],"application.":[57],"Our":[58],"preliminary":[59,169],"data":[60,154],"for":[61],"pilot":[63,97],"study":[64,98,162],"consists":[65],"147":[67,157],"participants,":[68],"who":[69,75],"office":[71,134],"workers":[72,135],"students":[74],"use":[76],"smart":[77],"devices":[78],"live":[80],"in":[81,125,146],"Bangkok,":[82],"Thailand.":[83],"Hierarchical":[84],"multiple":[85],"regression":[86],"was":[87,155],"used":[88],"analyze":[90],"data.":[92],"results":[94],"from":[95],"our":[96,168],"indicate":[99],"that":[100,121],"did":[103],"not":[104],"show":[105],"significant":[107],"effect.":[109],"However,":[110],"result":[112],"supported":[113],"original":[115],"Theory":[116],"Reasoned":[117],"Action.":[118],"It":[119],"demonstrates":[120],"there":[122],"attitudes":[126],"toward":[127],"applications":[132],"between":[133],"students.":[137],"Therefore,":[138],"has":[141],"thrown":[142],"up":[143,167],"many":[144],"questions":[145],"need":[147],"further":[149],"investigation.":[150],"As":[151],"initial":[153],"only":[156],"respondents,":[158],"extensive":[161],"will":[163],"follow":[166],"results.":[170]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2025-10-10T00:00:00"}
