{"id":"https://openalex.org/W117595058","doi":"https://doi.org/10.1007/978-3-642-39241-2_16","title":"Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style","display_name":"Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W117595058","doi":"https://doi.org/10.1007/978-3-642-39241-2_16","mag":"117595058"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-39241-2_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-39241-2_16","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020686298","display_name":"Man-Ying Wang","orcid":"https://orcid.org/0000-0002-0375-484X"},"institutions":[{"id":"https://openalex.org/I185940356","display_name":"Soochow University","ror":"https://ror.org/05kvm7n82","country_code":"TW","type":"education","lineage":["https://openalex.org/I185940356"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Man-Ying Wang","raw_affiliation_strings":["Department of Psychology, Soochow University, Taipei, Taiwan","Department of Psychology, Soochow University Taipei, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Psychology, Soochow University, Taipei, Taiwan","institution_ids":["https://openalex.org/I185940356"]},{"raw_affiliation_string":"Department of Psychology, Soochow University Taipei, Taiwan","institution_ids":["https://openalex.org/I185940356"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043345339","display_name":"Da-Lung Tang","orcid":null},"institutions":[{"id":"https://openalex.org/I107470533","display_name":"Tamkang University","ror":"https://ror.org/04tft4718","country_code":"TW","type":"education","lineage":["https://openalex.org/I107470533"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Da-Lung Tang","raw_affiliation_strings":["Department of Mass Communication, Tam Kang University, Taipei, Taiwan","Department of Mass Communication, Tam Kang University, Taipei, Taiwan#TAB#"],"affiliations":[{"raw_affiliation_string":"Department of Mass Communication, Tam Kang University, Taipei, Taiwan","institution_ids":["https://openalex.org/I107470533"]},{"raw_affiliation_string":"Department of Mass Communication, Tam Kang University, Taipei, Taiwan#TAB#","institution_ids":["https://openalex.org/I107470533"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059826473","display_name":"Chih-Tung Kao","orcid":null},"institutions":[{"id":"https://openalex.org/I185940356","display_name":"Soochow University","ror":"https://ror.org/05kvm7n82","country_code":"TW","type":"education","lineage":["https://openalex.org/I185940356"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chih-Tung Kao","raw_affiliation_strings":["Department of Psychology, Soochow University, Taipei, Taiwan","Department of Psychology, Soochow University Taipei, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Psychology, Soochow University, Taipei, Taiwan","institution_ids":["https://openalex.org/I185940356"]},{"raw_affiliation_string":"Department of Psychology, Soochow University Taipei, Taiwan","institution_ids":["https://openalex.org/I185940356"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064699627","display_name":"Vincent Sun","orcid":"https://orcid.org/0000-0002-8793-0360"},"institutions":[{"id":"https://openalex.org/I205612303","display_name":"Chinese Culture University","ror":"https://ror.org/04shepe48","country_code":"TW","type":"education","lineage":["https://openalex.org/I205612303"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Vincent C. Sun","raw_affiliation_strings":["Department of Mass Communication, Chinese Culture University, Taipei, Taiwan","Department of Mass Communication, Chinese Culture University, Taipei, Taiwan#TAB#"],"affiliations":[{"raw_affiliation_string":"Department of Mass Communication, Chinese Culture University, Taipei, Taiwan","institution_ids":["https://openalex.org/I205612303"]},{"raw_affiliation_string":"Department of Mass Communication, Chinese Culture University, Taipei, Taiwan#TAB#","institution_ids":["https://openalex.org/I205612303"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5020686298"],"corresponding_institution_ids":["https://openalex.org/I185940356"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":3.3273,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.91852531,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"129","last_page":"138"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11904","display_name":"Spatial Cognition and Navigation","score":0.9075000286102295,"subfield":{"id":"https://openalex.org/subfields/2203","display_name":"Automotive Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11516","display_name":"Visual and Cognitive Learning Processes","score":0.9052000045776367,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.8509281873703003},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7666627168655396},{"id":"https://openalex.org/keywords/style","display_name":"Style (visual arts)","score":0.7556338310241699},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.5531302690505981},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.45514562726020813},{"id":"https://openalex.org/keywords/computer-vision","display_name":"Computer vision","score":0.3819415271282196},{"id":"https://openalex.org/keywords/optometry","display_name":"Optometry","score":0.3638947606086731},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.10230714082717896},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.10023456811904907},{"id":"https://openalex.org/keywords/history","display_name":"History","score":0.06426331400871277},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.06359511613845825}],"concepts":[{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.8509281873703003},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7666627168655396},{"id":"https://openalex.org/C2776445246","wikidata":"https://www.wikidata.org/wiki/Q1792644","display_name":"Style (visual arts)","level":2,"score":0.7556338310241699},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.5531302690505981},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.45514562726020813},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.3819415271282196},{"id":"https://openalex.org/C119767625","wikidata":"https://www.wikidata.org/wiki/Q618211","display_name":"Optometry","level":1,"score":0.3638947606086731},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.10230714082717896},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.10023456811904907},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.06426331400871277},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.06359511613845825},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-642-39241-2_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-39241-2_16","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:tkuir.lib.tku.edu.tw:987654321/93147","is_oa":false,"landing_page_url":"https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/93147","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8600000143051147,"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W340418545","https://openalex.org/W1494794527","https://openalex.org/W1541052903","https://openalex.org/W1549761299","https://openalex.org/W1890811906","https://openalex.org/W1974909279","https://openalex.org/W1995875735","https://openalex.org/W2093163898","https://openalex.org/W2127354632","https://openalex.org/W2131069089","https://openalex.org/W2135682029","https://openalex.org/W2143349826","https://openalex.org/W2144375251","https://openalex.org/W2145390293","https://openalex.org/W2158662668","https://openalex.org/W2164865550","https://openalex.org/W2171104814","https://openalex.org/W2993383518"],"related_works":["https://openalex.org/W2361862183","https://openalex.org/W2383322307","https://openalex.org/W2977786346","https://openalex.org/W2000513236","https://openalex.org/W4214718513","https://openalex.org/W2387841438","https://openalex.org/W2354945710","https://openalex.org/W2359886812","https://openalex.org/W2371570753","https://openalex.org/W2377759158"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":2}],"updated_date":"2026-03-18T14:38:29.013473","created_date":"2025-10-10T00:00:00"}