{"id":"https://openalex.org/W195941761","doi":"https://doi.org/10.1007/978-3-642-36309-2_13","title":"Grassroots Branding with Twitter: Amazing Florida","display_name":"Grassroots Branding with Twitter: Amazing Florida","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W195941761","doi":"https://doi.org/10.1007/978-3-642-36309-2_13","mag":"195941761"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-36309-2_13","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-36309-2_13","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information and Communication Technologies in Tourism 2013","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021180010","display_name":"\u0421\u0432\u0435\u0442\u043b\u0430\u043d\u0430 \u0421\u0442\u0435\u043f\u0447\u0435\u043d\u043a\u043e\u0432\u0430","orcid":"https://orcid.org/0000-0003-1328-0825"},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Svetlana Stepchenkova","raw_affiliation_strings":["Department of Tourism, Recreation and Sport Management, Eric Friedheim Tourism Institute, University of Florida, Florida, USA","[University of Florida]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Tourism, Recreation and Sport Management, Eric Friedheim Tourism Institute, University of Florida, Florida, USA","institution_ids":["https://openalex.org/I33213144"]},{"raw_affiliation_string":"[University of Florida]","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015668715","display_name":"Andrei Kirilenko","orcid":"https://orcid.org/0000-0001-6372-5904"},"institutions":[{"id":"https://openalex.org/I24571045","display_name":"University of North Dakota","ror":"https://ror.org/04a5szx83","country_code":"US","type":"education","lineage":["https://openalex.org/I24571045"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Andrei Kirilenko","raw_affiliation_strings":["Department of Earth System Science and Policy, John D. Odegard School of Aerospace Sciences, University of North Dakota, Grand Forks, USA","(University of North Dakota)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Earth System Science and Policy, John D. Odegard School of Aerospace Sciences, University of North Dakota, Grand Forks, USA","institution_ids":["https://openalex.org/I24571045"]},{"raw_affiliation_string":"(University of North Dakota)","institution_ids":["https://openalex.org/I24571045"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022048671","display_name":"Hany Kim","orcid":"https://orcid.org/0000-0001-7280-2318"},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hany Kim","raw_affiliation_strings":["Department of Tourism, Recreation and Sport Management, Eric Friedheim Tourism Institute, University of Florida, Florida, USA","[University of Florida]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Tourism, Recreation and Sport Management, Eric Friedheim Tourism Institute, University of Florida, Florida, USA","institution_ids":["https://openalex.org/I33213144"]},{"raw_affiliation_string":"[University of Florida]","institution_ids":["https://openalex.org/I33213144"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.403,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.8824747,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"144","last_page":"156"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/grassroots","display_name":"Grassroots","score":0.8820227384567261},{"id":"https://openalex.org/keywords/hospitality","display_name":"Hospitality","score":0.755985677242279},{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.673614501953125},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6171273589134216},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5967925786972046},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.49006521701812744},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4563156068325043},{"id":"https://openalex.org/keywords/destination-marketing","display_name":"Destination marketing","score":0.4350176751613617},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4080825448036194},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.39049196243286133},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3823281526565552},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.3457653522491455},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.19503846764564514},{"id":"https://openalex.org/keywords/destinations","display_name":"Destinations","score":0.17001700401306152},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.15203630924224854},{"id":"https://openalex.org/keywords/politics","display_name":"Politics","score":0.13913080096244812}],"concepts":[{"id":"https://openalex.org/C2781188222","wikidata":"https://www.wikidata.org/wiki/Q929651","display_name":"Grassroots","level":3,"score":0.8820227384567261},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.755985677242279},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.673614501953125},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6171273589134216},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5967925786972046},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.49006521701812744},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4563156068325043},{"id":"https://openalex.org/C2992285103","wikidata":"https://www.wikidata.org/wiki/Q3689421","display_name":"Destination marketing","level":4,"score":0.4350176751613617},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4080825448036194},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.39049196243286133},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3823281526565552},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3457653522491455},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.19503846764564514},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.17001700401306152},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.15203630924224854},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.13913080096244812},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-642-36309-2_13","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-36309-2_13","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information and Communication Technologies in Tourism 2013","raw_type":"book-chapter"},{"id":"pmh:oai:RePEc:spr:sprchp:978-3-642-36309-2_13","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W79696542","https://openalex.org/W93373151","https://openalex.org/W175111116","https://openalex.org/W327927242","https://openalex.org/W592151355","https://openalex.org/W1500693574","https://openalex.org/W1591177804","https://openalex.org/W1602168344","https://openalex.org/W1825730792","https://openalex.org/W1967579779","https://openalex.org/W1970902588","https://openalex.org/W1971703093","https://openalex.org/W2011744324","https://openalex.org/W2019964448","https://openalex.org/W2029845131","https://openalex.org/W2059503205","https://openalex.org/W2068722002","https://openalex.org/W2069664012","https://openalex.org/W2080119116","https://openalex.org/W2086700681","https://openalex.org/W2089295221","https://openalex.org/W2093895998","https://openalex.org/W2101599472","https://openalex.org/W2124556379","https://openalex.org/W2126439019","https://openalex.org/W2132357827","https://openalex.org/W2135092386","https://openalex.org/W2138800209","https://openalex.org/W2165757156","https://openalex.org/W2170009476","https://openalex.org/W2171576229","https://openalex.org/W2171817721","https://openalex.org/W2253870617","https://openalex.org/W2486684963","https://openalex.org/W4255173720","https://openalex.org/W4301831348","https://openalex.org/W6603174154","https://openalex.org/W6737160271","https://openalex.org/W7042675494"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2038284070","https://openalex.org/W2020931302","https://openalex.org/W2393835291","https://openalex.org/W2349375644","https://openalex.org/W2164148949","https://openalex.org/W2979848642","https://openalex.org/W2185974163","https://openalex.org/W2360279262","https://openalex.org/W2319591960"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}