{"id":"https://openalex.org/W51423767","doi":"https://doi.org/10.1007/978-3-642-36011-4_3","title":"Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation","display_name":"Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation","publication_year":2013,"publication_date":"2013-09-14","ids":{"openalex":"https://openalex.org/W51423767","doi":"https://doi.org/10.1007/978-3-642-36011-4_3","mag":"51423767"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-36011-4_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-36011-4_3","pdf_url":null,"source":{"id":"https://openalex.org/S4210184122","display_name":"Environmental science and engineering","issn_l":"1863-5520","issn":["1863-5520","1863-5539"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Environmental Science and Engineering","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026506026","display_name":"Tobias Blask","orcid":null},"institutions":[{"id":"https://openalex.org/I113456305","display_name":"Leuphana University of L\u00fcneburg","ror":"https://ror.org/02w2y2t16","country_code":"DE","type":"education","lineage":["https://openalex.org/I113456305"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Tobias Blask","raw_affiliation_strings":["Institute of Electronic Business Processes (IEG), Leuphana University of L\u00fcneburg, Scharnhorststr. 1, 21335, L\u00fcneburg, Germany"],"affiliations":[{"raw_affiliation_string":"Institute of Electronic Business Processes (IEG), Leuphana University of L\u00fcneburg, Scharnhorststr. 1, 21335, L\u00fcneburg, Germany","institution_ids":["https://openalex.org/I113456305"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5026506026"],"corresponding_institution_ids":["https://openalex.org/I113456305"],"apc_list":null,"apc_paid":null,"fwci":3.2627,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.89490791,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"25","last_page":"37"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9886000156402588,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5865792632102966},{"id":"https://openalex.org/keywords/sustainability","display_name":"Sustainability","score":0.5852805376052856},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5689921975135803},{"id":"https://openalex.org/keywords/bayesian-probability","display_name":"Bayesian probability","score":0.5605176687240601},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4722420871257782},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.46512553095817566},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4251096546649933},{"id":"https://openalex.org/keywords/bayesian-inference","display_name":"Bayesian inference","score":0.4204399585723877},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.33918797969818115},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.23008906841278076},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.19871467351913452},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.17447373270988464},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.11154097318649292}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5865792632102966},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5852805376052856},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5689921975135803},{"id":"https://openalex.org/C107673813","wikidata":"https://www.wikidata.org/wiki/Q812534","display_name":"Bayesian probability","level":2,"score":0.5605176687240601},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4722420871257782},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46512553095817566},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4251096546649933},{"id":"https://openalex.org/C160234255","wikidata":"https://www.wikidata.org/wiki/Q812535","display_name":"Bayesian inference","level":3,"score":0.4204399585723877},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33918797969818115},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.23008906841278076},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19871467351913452},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.17447373270988464},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.11154097318649292},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-642-36011-4_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-36011-4_3","pdf_url":null,"source":{"id":"https://openalex.org/S4210184122","display_name":"Environmental science and engineering","issn_l":"1863-5520","issn":["1863-5520","1863-5539"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Environmental Science and Engineering","raw_type":"book-chapter"},{"id":"pmh:oai:pure.leuphana.de:openaire_cris_publications/eabee0ee-4288-469e-a766-4ab45b0a2ef6","is_oa":false,"landing_page_url":"http://fox.leuphana.de/portal/de/publications/investigating-the-promotional-effect-of-green-signals-in-sponsored-search-advertising-using-bayesian-parameter-estimation(eabee0ee-4288-469e-a766-4ab45b0a2ef6).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306400489","display_name":"Multilingual Matters (Channel View Publications)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Blask , T 2014 , Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation . in Information Technology in Environmental Engineering : Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013) . Environmental Science and Engineering , Springer Verlag , pp. 25-37 , 6th International Conference on Information Technologies in Environmental Engineering - ITEE2013 , L\u00fcneburg , Germany , 01.07.13 . https://doi.org/10.1007/978-3-642-36011-4_3","raw_type":"contributionToPeriodical"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/13","score":0.4399999976158142,"display_name":"Climate action"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W90775970","https://openalex.org/W93415635","https://openalex.org/W93480304","https://openalex.org/W1496647032","https://openalex.org/W1511157964","https://openalex.org/W1516819651","https://openalex.org/W1539140132","https://openalex.org/W1562779169","https://openalex.org/W1653860138","https://openalex.org/W1847066387","https://openalex.org/W1969331495","https://openalex.org/W1974360117","https://openalex.org/W1978060013","https://openalex.org/W1979182316","https://openalex.org/W1982858363","https://openalex.org/W1986345564","https://openalex.org/W1992549066","https://openalex.org/W1999894620","https://openalex.org/W2011720192","https://openalex.org/W2019762987","https://openalex.org/W2026778588","https://openalex.org/W2032958446","https://openalex.org/W2033890499","https://openalex.org/W2064604759","https://openalex.org/W2069656328","https://openalex.org/W2086561196","https://openalex.org/W2090883204","https://openalex.org/W2092701055","https://openalex.org/W2099213975","https://openalex.org/W2112503436","https://openalex.org/W2113455164","https://openalex.org/W2117340018","https://openalex.org/W2124658502","https://openalex.org/W2124709316","https://openalex.org/W2129015598","https://openalex.org/W2131951207","https://openalex.org/W2134713015","https://openalex.org/W2135724610","https://openalex.org/W2137155690","https://openalex.org/W2139891288","https://openalex.org/W2148987126","https://openalex.org/W2152314154","https://openalex.org/W2156037541","https://openalex.org/W2160367301","https://openalex.org/W2167761821","https://openalex.org/W2338406834","https://openalex.org/W2490138468","https://openalex.org/W3122305203","https://openalex.org/W3122647617","https://openalex.org/W3123153407","https://openalex.org/W3123656117","https://openalex.org/W3124766564","https://openalex.org/W3125251328","https://openalex.org/W4238808599","https://openalex.org/W4239866540","https://openalex.org/W4241718085","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W281246900","https://openalex.org/W2265503299","https://openalex.org/W2174438959","https://openalex.org/W2543545203","https://openalex.org/W4206062546","https://openalex.org/W3115018346","https://openalex.org/W2350086902","https://openalex.org/W2019424867","https://openalex.org/W2325286992","https://openalex.org/W2016288967"],"abstract_inverted_index":null,"counts_by_year":[{"year":2016,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}