{"id":"https://openalex.org/W2237988686","doi":"https://doi.org/10.1007/978-3-642-31588-6_74","title":"The Study of Codeswitching in Advertisements","display_name":"The Study of Codeswitching in Advertisements","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2237988686","doi":"https://doi.org/10.1007/978-3-642-31588-6_74","mag":"2237988686"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-31588-6_74","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-31588-6_74","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078350639","display_name":"Hua Wang","orcid":"https://orcid.org/0000-0002-7150-5247"},"institutions":[{"id":"https://openalex.org/I4396570617","display_name":"Chinese People's Armed Police Force","ror":"https://ror.org/011gh0524","country_code":null,"type":"funder","lineage":["https://openalex.org/I4210133972","https://openalex.org/I4396570617"]},{"id":"https://openalex.org/I79995938","display_name":"China People's Police University","ror":"https://ror.org/05mg82t36","country_code":"CN","type":"funder","lineage":["https://openalex.org/I4210133972","https://openalex.org/I4396570617","https://openalex.org/I79995938"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Wang Hua","raw_affiliation_strings":["Department of Basics, Chinese People\u2019s Armed Police Force Academy, Langfang, Hebei, 065000, China","Department of Basics, Chinese People's Armed Police Force Academy, Langfang, Hebei, 065000, China"],"affiliations":[{"raw_affiliation_string":"Department of Basics, Chinese People\u2019s Armed Police Force Academy, Langfang, Hebei, 065000, China","institution_ids":["https://openalex.org/I79995938","https://openalex.org/I4396570617"]},{"raw_affiliation_string":"Department of Basics, Chinese People's Armed Police Force Academy, Langfang, Hebei, 065000, China","institution_ids":["https://openalex.org/I4396570617","https://openalex.org/I79995938"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5078350639"],"corresponding_institution_ids":["https://openalex.org/I4396570617","https://openalex.org/I79995938"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.14471123,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"579","last_page":"585"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13959","display_name":"Swearing, Euphemism, Multilingualism","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13959","display_name":"Swearing, Euphemism, Multilingualism","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9690999984741211,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14006","display_name":"Linguistics, Language Diversity, and Identity","score":0.9417999982833862,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/harmony","display_name":"Harmony (color)","score":0.5806021690368652},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5731638073921204},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.5266634821891785},{"id":"https://openalex.org/keywords/diglossia","display_name":"Diglossia","score":0.43321770429611206},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3322598338127136},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.10563260316848755},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10204362869262695},{"id":"https://openalex.org/keywords/neuroscience-of-multilingualism","display_name":"Neuroscience of multilingualism","score":0.0955725908279419}],"concepts":[{"id":"https://openalex.org/C2776453491","wikidata":"https://www.wikidata.org/wiki/Q5659234","display_name":"Harmony (color)","level":2,"score":0.5806021690368652},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5731638073921204},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.5266634821891785},{"id":"https://openalex.org/C504331141","wikidata":"https://www.wikidata.org/wiki/Q59203","display_name":"Diglossia","level":3,"score":0.43321770429611206},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3322598338127136},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.10563260316848755},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10204362869262695},{"id":"https://openalex.org/C49876356","wikidata":"https://www.wikidata.org/wiki/Q7002651","display_name":"Neuroscience of multilingualism","level":2,"score":0.0955725908279419},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-31588-6_74","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-31588-6_74","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W630458560","https://openalex.org/W1972711991","https://openalex.org/W2006724645","https://openalex.org/W2018363570","https://openalex.org/W2061272101","https://openalex.org/W2135064956","https://openalex.org/W4230536454"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2889646846","https://openalex.org/W2049578483","https://openalex.org/W2021715146","https://openalex.org/W2351442623","https://openalex.org/W2982042841","https://openalex.org/W2798855236","https://openalex.org/W2761097075","https://openalex.org/W2241677070","https://openalex.org/W2605705372"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}