{"id":"https://openalex.org/W161075189","doi":"https://doi.org/10.1007/978-3-642-30867-3_53","title":"The Role of Knowledge in the Value Creation Process and Its Impact on Marketing Strategy","display_name":"The Role of Knowledge in the Value Creation Process and Its Impact on Marketing Strategy","publication_year":2012,"publication_date":"2012-07-17","ids":{"openalex":"https://openalex.org/W161075189","doi":"https://doi.org/10.1007/978-3-642-30867-3_53","mag":"161075189"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-30867-3_53","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-30867-3_53","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059881376","display_name":"Anna Z\u00e1vodsk\u00e1","orcid":null},"institutions":[{"id":"https://openalex.org/I3122011922","display_name":"University of \u017dilina","ror":"https://ror.org/031wwwj55","country_code":"SK","type":"education","lineage":["https://openalex.org/I3122011922"]}],"countries":["SK"],"is_corresponding":false,"raw_author_name":"Anna Z\u00e1vodsk\u00e1","raw_affiliation_strings":["University of \u017dilina, \u017dilina, Slovak Republic","University of \u017dilina"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of \u017dilina, \u017dilina, Slovak Republic","institution_ids":["https://openalex.org/I3122011922"]},{"raw_affiliation_string":"University of \u017dilina","institution_ids":["https://openalex.org/I3122011922"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084301389","display_name":"Veronika \u0160ramov\u00e1","orcid":"https://orcid.org/0000-0002-8263-9822"},"institutions":[{"id":"https://openalex.org/I3122011922","display_name":"University of \u017dilina","ror":"https://ror.org/031wwwj55","country_code":"SK","type":"education","lineage":["https://openalex.org/I3122011922"]}],"countries":["SK"],"is_corresponding":false,"raw_author_name":"Veronika \u0160ramov\u00e1","raw_affiliation_strings":["University of \u017dilina, \u017dilina, Slovak Republic","University of \u017dilina"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of \u017dilina, \u017dilina, Slovak Republic","institution_ids":["https://openalex.org/I3122011922"]},{"raw_affiliation_string":"University of \u017dilina","institution_ids":["https://openalex.org/I3122011922"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058515717","display_name":"Anne\u2010Maria Aho","orcid":"https://orcid.org/0000-0001-6339-6952"},"institutions":[{"id":"https://openalex.org/I175164238","display_name":"Sein\u00e4joki University of Applied Sciences","ror":"https://ror.org/036je1b38","country_code":"FI","type":"education","lineage":["https://openalex.org/I175164238"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Anne-Maria Aho","raw_affiliation_strings":["Sein\u00e4joki University of Applied Sciences, Sein\u00e4joki, Finland","Sein\u00e4joki University of Applied Sciences"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sein\u00e4joki University of Applied Sciences, Sein\u00e4joki, Finland","institution_ids":["https://openalex.org/I175164238"]},{"raw_affiliation_string":"Sein\u00e4joki University of Applied Sciences","institution_ids":["https://openalex.org/I175164238"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.073656,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"589","last_page":"600"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.6661999821662903,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.6661999821662903,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/value-creation","display_name":"Value creation","score":0.6134862303733826},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5592674612998962},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.46599021553993225},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.44812247157096863},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4357345700263977},{"id":"https://openalex.org/keywords/process-management","display_name":"Process management","score":0.409871369600296},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3008667230606079},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.28190284967422485},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.04193192720413208}],"concepts":[{"id":"https://openalex.org/C2986652750","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value creation","level":2,"score":0.6134862303733826},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5592674612998962},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.46599021553993225},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.44812247157096863},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4357345700263977},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.409871369600296},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3008667230606079},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.28190284967422485},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.04193192720413208},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-30867-3_53","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-30867-3_53","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Life below water","id":"https://metadata.un.org/sdg/14","score":0.7400000095367432}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W37248168","https://openalex.org/W634097888","https://openalex.org/W2017565638","https://openalex.org/W2104248985","https://openalex.org/W2251213625","https://openalex.org/W2402811117","https://openalex.org/W4238774450"],"related_works":["https://openalex.org/W4281737987","https://openalex.org/W4386449603","https://openalex.org/W2141973803","https://openalex.org/W3124412501","https://openalex.org/W2153259510","https://openalex.org/W2048235121","https://openalex.org/W2374473866","https://openalex.org/W2002936228","https://openalex.org/W2895081739","https://openalex.org/W2008810867"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
