{"id":"https://openalex.org/W1501770263","doi":"https://doi.org/10.1007/978-3-642-30746-1_13","title":"Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher \u2013 Platform Manufacturer Dynamics","display_name":"Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher \u2013 Platform Manufacturer Dynamics","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W1501770263","doi":"https://doi.org/10.1007/978-3-642-30746-1_13","mag":"1501770263"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-30746-1_13","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-30746-1_13","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024471067","display_name":"G\u00f6zem G\u00fc\u00e7eri-U\u00e7ar","orcid":"https://orcid.org/0000-0002-1485-3413"},"institutions":[{"id":"https://openalex.org/I4405392","display_name":"Bo\u011fazi\u00e7i University","ror":"https://ror.org/03z9tma90","country_code":"TR","type":"education","lineage":["https://openalex.org/I4405392"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Gozem Guceri-Ucar","raw_affiliation_strings":["Department of Management, Faculty of Economic and Administrative Sciences, Bogazici University, 34342, Bebek, Istanbul, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Faculty of Economic and Administrative Sciences, Bogazici University, 34342, Bebek, Istanbul, Turkey","institution_ids":["https://openalex.org/I4405392"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046909181","display_name":"Stefan Koch","orcid":"https://orcid.org/0000-0001-5959-3208"},"institutions":[{"id":"https://openalex.org/I4405392","display_name":"Bo\u011fazi\u00e7i University","ror":"https://ror.org/03z9tma90","country_code":"TR","type":"education","lineage":["https://openalex.org/I4405392"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Stefan Koch","raw_affiliation_strings":["Department of Management, Faculty of Economic and Administrative Sciences, Bogazici University, 34342, Bebek, Istanbul, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Faculty of Economic and Administrative Sciences, Bogazici University, 34342, Bebek, Istanbul, Turkey","institution_ids":["https://openalex.org/I4405392"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.2792,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.9351145,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"154","last_page":"167"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.9818999767303467,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stackelberg-competition","display_name":"Stackelberg competition","score":0.8223370313644409},{"id":"https://openalex.org/keywords/negotiation","display_name":"Negotiation","score":0.5588153600692749},{"id":"https://openalex.org/keywords/non-cooperative-game","display_name":"Non-cooperative game","score":0.5389673709869385},{"id":"https://openalex.org/keywords/sequential-game","display_name":"Sequential game","score":0.511870801448822},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4869910180568695},{"id":"https://openalex.org/keywords/screening-game","display_name":"Screening game","score":0.4864342212677002},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4772198796272278},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.4586723744869232},{"id":"https://openalex.org/keywords/nash-equilibrium","display_name":"Nash equilibrium","score":0.4514176845550537},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.44850388169288635},{"id":"https://openalex.org/keywords/game-developer","display_name":"Game Developer","score":0.41753795742988586},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3617015779018402},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.2908557653427124},{"id":"https://openalex.org/keywords/game-design","display_name":"Game design","score":0.23432472348213196},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.20979535579681396},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.18599945306777954},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.13416630029678345}],"concepts":[{"id":"https://openalex.org/C199510392","wikidata":"https://www.wikidata.org/wiki/Q1184602","display_name":"Stackelberg competition","level":2,"score":0.8223370313644409},{"id":"https://openalex.org/C199776023","wikidata":"https://www.wikidata.org/wiki/Q202875","display_name":"Negotiation","level":2,"score":0.5588153600692749},{"id":"https://openalex.org/C47175762","wikidata":"https://www.wikidata.org/wiki/Q13422573","display_name":"Non-cooperative game","level":3,"score":0.5389673709869385},{"id":"https://openalex.org/C73795354","wikidata":"https://www.wikidata.org/wiki/Q287618","display_name":"Sequential game","level":3,"score":0.511870801448822},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4869910180568695},{"id":"https://openalex.org/C167573328","wikidata":"https://www.wikidata.org/wiki/Q7439054","display_name":"Screening game","level":4,"score":0.4864342212677002},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4772198796272278},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4586723744869232},{"id":"https://openalex.org/C46814582","wikidata":"https://www.wikidata.org/wiki/Q23389","display_name":"Nash equilibrium","level":2,"score":0.4514176845550537},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.44850388169288635},{"id":"https://openalex.org/C41826821","wikidata":"https://www.wikidata.org/wiki/Q844005","display_name":"Game Developer","level":3,"score":0.41753795742988586},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3617015779018402},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2908557653427124},{"id":"https://openalex.org/C503285160","wikidata":"https://www.wikidata.org/wiki/Q858057","display_name":"Game design","level":2,"score":0.23432472348213196},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20979535579681396},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18599945306777954},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.13416630029678345},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-30746-1_13","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-30746-1_13","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17","score":0.41999998688697815}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W1919972880","https://openalex.org/W1982461819","https://openalex.org/W2002248789","https://openalex.org/W2043208701","https://openalex.org/W2045105225","https://openalex.org/W2055255707","https://openalex.org/W2061399142","https://openalex.org/W2062731848","https://openalex.org/W2079484589","https://openalex.org/W2093263919","https://openalex.org/W2099330430","https://openalex.org/W2101124157","https://openalex.org/W2117108326","https://openalex.org/W2132973722","https://openalex.org/W2140894270","https://openalex.org/W3124615980","https://openalex.org/W4245069240"],"related_works":["https://openalex.org/W1000249520","https://openalex.org/W2393381316","https://openalex.org/W2144886583","https://openalex.org/W2245182960","https://openalex.org/W3121651049","https://openalex.org/W4311975596","https://openalex.org/W1113110435","https://openalex.org/W2418042820","https://openalex.org/W1557018980","https://openalex.org/W4387296030"],"abstract_inverted_index":null,"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}