{"id":"https://openalex.org/W85012695","doi":"https://doi.org/10.1007/978-3-642-30448-4_1","title":"Application of the Ant Colony Optimization Algorithm to Competitive Viral Marketing","display_name":"Application of the Ant Colony Optimization Algorithm to Competitive Viral Marketing","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W85012695","doi":"https://doi.org/10.1007/978-3-642-30448-4_1","mag":"85012695"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-30448-4_1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-30448-4_1","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039589187","display_name":"Wan Shiou Yang","orcid":null},"institutions":[{"id":"https://openalex.org/I70522481","display_name":"National Changhua University of Education","ror":"https://ror.org/005gkfa10","country_code":"TW","type":"education","lineage":["https://openalex.org/I70522481"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Wan-Shiou Yang","raw_affiliation_strings":["Department of Information Management, National Changhua University of Education, No. 1, Jin-De Rd., Changhua, 50007, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Changhua University of Education, No. 1, Jin-De Rd., Changhua, 50007, Taiwan","institution_ids":["https://openalex.org/I70522481"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037938834","display_name":"Shi-Xin Weng","orcid":null},"institutions":[{"id":"https://openalex.org/I70522481","display_name":"National Changhua University of Education","ror":"https://ror.org/005gkfa10","country_code":"TW","type":"education","lineage":["https://openalex.org/I70522481"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Shi-Xin Weng","raw_affiliation_strings":["Department of Information Management, National Changhua University of Education, No. 1, Jin-De Rd., Changhua, 50007, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Changhua University of Education, No. 1, Jin-De Rd., Changhua, 50007, Taiwan","institution_ids":["https://openalex.org/I70522481"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5039589187"],"corresponding_institution_ids":["https://openalex.org/I70522481"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.02864157,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9592000246047974,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9592000246047974,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9485999941825867,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9259999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ant-colony-optimization-algorithms","display_name":"Ant colony optimization algorithms","score":0.7950493097305298},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7555375099182129},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.7104988694190979},{"id":"https://openalex.org/keywords/ant","display_name":"ANT","score":0.5228914618492126},{"id":"https://openalex.org/keywords/ant-colony","display_name":"Ant colony","score":0.4430139362812042},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.31655389070510864},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11529502272605896},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.05930110812187195}],"concepts":[{"id":"https://openalex.org/C40128228","wikidata":"https://www.wikidata.org/wiki/Q460851","display_name":"Ant colony optimization algorithms","level":2,"score":0.7950493097305298},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7555375099182129},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.7104988694190979},{"id":"https://openalex.org/C97467695","wikidata":"https://www.wikidata.org/wiki/Q295802","display_name":"ANT","level":2,"score":0.5228914618492126},{"id":"https://openalex.org/C60891933","wikidata":"https://www.wikidata.org/wiki/Q796575","display_name":"Ant colony","level":3,"score":0.4430139362812042},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.31655389070510864},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11529502272605896},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.05930110812187195},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-30448-4_1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-30448-4_1","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1502487903","https://openalex.org/W1512602432","https://openalex.org/W1564025607","https://openalex.org/W1589421353","https://openalex.org/W1654194294","https://openalex.org/W1832373781","https://openalex.org/W1970560785","https://openalex.org/W2014331461","https://openalex.org/W2042123098","https://openalex.org/W2056609785","https://openalex.org/W2061820396","https://openalex.org/W2105509646","https://openalex.org/W2108858998","https://openalex.org/W2112615110","https://openalex.org/W2118573797","https://openalex.org/W2496227153","https://openalex.org/W4232212779","https://openalex.org/W4250427377"],"related_works":["https://openalex.org/W4237535716","https://openalex.org/W2110363036","https://openalex.org/W2347951034","https://openalex.org/W2388326823","https://openalex.org/W2366876790","https://openalex.org/W2071981049","https://openalex.org/W2381829748","https://openalex.org/W2244460820","https://openalex.org/W2109336245","https://openalex.org/W2061313076"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}