{"id":"https://openalex.org/W1551421219","doi":"https://doi.org/10.1007/978-3-642-16248-0_2","title":"Scientific Challenges in Contextual Advertising","display_name":"Scientific Challenges in Contextual Advertising","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W1551421219","doi":"https://doi.org/10.1007/978-3-642-16248-0_2","mag":"1551421219"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-16248-0_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-16248-0_2","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112614450","display_name":"Jianchang Mao","orcid":null},"institutions":[{"id":"https://openalex.org/I2800095910","display_name":"Yahoo (Spain)","ror":"https://ror.org/03gq8sg42","country_code":"ES","type":"company","lineage":["https://openalex.org/I2800095910","https://openalex.org/I4210134091"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Jianchang Mao","raw_affiliation_strings":["Advertising Sciences, Yahoo! Labs,"],"affiliations":[{"raw_affiliation_string":"Advertising Sciences, Yahoo! Labs,","institution_ids":["https://openalex.org/I2800095910"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5112614450"],"corresponding_institution_ids":["https://openalex.org/I2800095910"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.09327549,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"2","last_page":"2"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.984499990940094,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.984499990940094,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.963699996471405,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9314000010490417,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.8499031066894531},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.8408982157707214},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.7929325103759766},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7455387711524963},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.6463536024093628},{"id":"https://openalex.org/keywords/native-advertising","display_name":"Native advertising","score":0.5526102185249329},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5321300029754639},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.4967954456806183},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.4913772642612457},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4854331612586975},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.43991583585739136},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.42925578355789185},{"id":"https://openalex.org/keywords/advertising-campaign","display_name":"Advertising campaign","score":0.42783623933792114},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.16538265347480774},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10641732811927795}],"concepts":[{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.8499031066894531},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.8408982157707214},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.7929325103759766},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7455387711524963},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.6463536024093628},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.5526102185249329},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5321300029754639},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.4967954456806183},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.4913772642612457},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4854331612586975},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.43991583585739136},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42925578355789185},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.42783623933792114},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.16538265347480774},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10641732811927795},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-16248-0_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-16248-0_2","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1551421219","https://openalex.org/W2913055349","https://openalex.org/W3150755883","https://openalex.org/W2913109148","https://openalex.org/W2346030802","https://openalex.org/W2371012911","https://openalex.org/W2569429894","https://openalex.org/W4386972906","https://openalex.org/W4248618816","https://openalex.org/W2101949473"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
