{"id":"https://openalex.org/W1549020225","doi":"https://doi.org/10.1007/978-3-642-14956-6_9","title":"Semantic Advertising for Web 3.0","display_name":"Semantic Advertising for Web 3.0","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W1549020225","doi":"https://doi.org/10.1007/978-3-642-14956-6_9","mag":"1549020225"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-14956-6_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-14956-6_9","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046079083","display_name":"Edward Thomas","orcid":null},"institutions":[{"id":"https://openalex.org/I195460627","display_name":"University of Aberdeen","ror":"https://ror.org/016476m91","country_code":"GB","type":"education","lineage":["https://openalex.org/I195460627"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Edward Thomas","raw_affiliation_strings":["Department of Computer Science, University of Aberdeen, Aberdeen, Scotland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Aberdeen, Aberdeen, Scotland","institution_ids":["https://openalex.org/I195460627"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066422711","display_name":"Jeff Z. Pan","orcid":"https://orcid.org/0000-0002-9779-2088"},"institutions":[{"id":"https://openalex.org/I195460627","display_name":"University of Aberdeen","ror":"https://ror.org/016476m91","country_code":"GB","type":"education","lineage":["https://openalex.org/I195460627"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Jeff Z. Pan","raw_affiliation_strings":["Department of Computer Science, University of Aberdeen, Aberdeen, Scotland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Aberdeen, Aberdeen, Scotland","institution_ids":["https://openalex.org/I195460627"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104268832","display_name":"Stuart Taylor","orcid":"https://orcid.org/0009-0009-3408-340X"},"institutions":[{"id":"https://openalex.org/I195460627","display_name":"University of Aberdeen","ror":"https://ror.org/016476m91","country_code":"GB","type":"education","lineage":["https://openalex.org/I195460627"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Stuart Taylor","raw_affiliation_strings":["Department of Computer Science, University of Aberdeen, Aberdeen, Scotland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Aberdeen, Aberdeen, Scotland","institution_ids":["https://openalex.org/I195460627"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062762447","display_name":"Yuan Ren","orcid":"https://orcid.org/0000-0002-7903-7556"},"institutions":[{"id":"https://openalex.org/I195460627","display_name":"University of Aberdeen","ror":"https://ror.org/016476m91","country_code":"GB","type":"education","lineage":["https://openalex.org/I195460627"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Yuan Ren","raw_affiliation_strings":["Department of Computer Science, University of Aberdeen, Aberdeen, Scotland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Aberdeen, Aberdeen, Scotland","institution_ids":["https://openalex.org/I195460627"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089437466","display_name":"Nophadol Jekjantuk","orcid":null},"institutions":[{"id":"https://openalex.org/I195460627","display_name":"University of Aberdeen","ror":"https://ror.org/016476m91","country_code":"GB","type":"education","lineage":["https://openalex.org/I195460627"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Nophadol Jekjantuk","raw_affiliation_strings":["Department of Computer Science, University of Aberdeen, Aberdeen, Scotland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Aberdeen, Aberdeen, Scotland","institution_ids":["https://openalex.org/I195460627"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100683924","display_name":"Yuting Zhao","orcid":"https://orcid.org/0000-0002-9298-1613"},"institutions":[{"id":"https://openalex.org/I195460627","display_name":"University of Aberdeen","ror":"https://ror.org/016476m91","country_code":"GB","type":"education","lineage":["https://openalex.org/I195460627"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Yuting Zhao","raw_affiliation_strings":["Department of Computer Science, University of Aberdeen, Aberdeen, Scotland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Aberdeen, Aberdeen, Scotland","institution_ids":["https://openalex.org/I195460627"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I195460627"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"96","last_page":"105"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10215","display_name":"Semantic Web and Ontologies","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10215","display_name":"Semantic Web and Ontologies","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9764999747276306,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9230999946594238,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.9020187854766846},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.661361575126648},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.6057127118110657},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.5546436309814453},{"id":"https://openalex.org/keywords/semantic-web","display_name":"Semantic Web","score":0.5154686570167542},{"id":"https://openalex.org/keywords/semantics","display_name":"Semantics (computer science)","score":0.47932231426239014},{"id":"https://openalex.org/keywords/semantic-web-stack","display_name":"Semantic Web Stack","score":0.47109255194664},{"id":"https://openalex.org/keywords/scalability","display_name":"Scalability","score":0.42527422308921814},{"id":"https://openalex.org/keywords/database","display_name":"Database","score":0.18704289197921753}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.9020187854766846},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.661361575126648},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6057127118110657},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.5546436309814453},{"id":"https://openalex.org/C2129575","wikidata":"https://www.wikidata.org/wiki/Q54837","display_name":"Semantic Web","level":2,"score":0.5154686570167542},{"id":"https://openalex.org/C184337299","wikidata":"https://www.wikidata.org/wiki/Q1437428","display_name":"Semantics (computer science)","level":2,"score":0.47932231426239014},{"id":"https://openalex.org/C167379230","wikidata":"https://www.wikidata.org/wiki/Q1026884","display_name":"Semantic Web Stack","level":3,"score":0.47109255194664},{"id":"https://openalex.org/C48044578","wikidata":"https://www.wikidata.org/wiki/Q727490","display_name":"Scalability","level":2,"score":0.42527422308921814},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.18704289197921753},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-14956-6_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-14956-6_9","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.6499999761581421}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W21033471","https://openalex.org/W60810675","https://openalex.org/W122027062","https://openalex.org/W1485642864","https://openalex.org/W1516351239","https://openalex.org/W1996777430","https://openalex.org/W2226110031"],"related_works":["https://openalex.org/W2366430559","https://openalex.org/W2349698472","https://openalex.org/W1585941060","https://openalex.org/W2355823470","https://openalex.org/W1985801232","https://openalex.org/W1975429881","https://openalex.org/W1710908466","https://openalex.org/W2005492920","https://openalex.org/W1560244990","https://openalex.org/W4211114681"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}