{"id":"https://openalex.org/W2113889458","doi":"https://doi.org/10.1007/978-3-642-12079-4_16","title":"Information Overload and Viral Marketing: Countermeasures and Strategies","display_name":"Information Overload and Viral Marketing: Countermeasures and Strategies","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W2113889458","doi":"https://doi.org/10.1007/978-3-642-12079-4_16","mag":"2113889458"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-12079-4_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-12079-4_16","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1491850_code1201479.pdf?abstractid=1491850&mirid=1","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050887394","display_name":"Jiesi Cheng","orcid":null},"institutions":[{"id":"https://openalex.org/I138006243","display_name":"University of Arizona","ror":"https://ror.org/03m2x1q45","country_code":"US","type":"education","lineage":["https://openalex.org/I138006243"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jiesi Cheng","raw_affiliation_strings":["Department of Management Information Systems, University of Arizona, Tucson","Department of Management Information Systems, University of Arizona, Tucson, Arizona","University of Arizona, Department of Management Information Systems"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Information Systems, University of Arizona, Tucson","institution_ids":["https://openalex.org/I138006243"]},{"raw_affiliation_string":"Department of Management Information Systems, University of Arizona, Tucson, Arizona","institution_ids":["https://openalex.org/I138006243"]},{"raw_affiliation_string":"University of Arizona, Department of Management Information Systems","institution_ids":["https://openalex.org/I138006243"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037116265","display_name":"Aaron Sun","orcid":null},"institutions":[{"id":"https://openalex.org/I138006243","display_name":"University of Arizona","ror":"https://ror.org/03m2x1q45","country_code":"US","type":"education","lineage":["https://openalex.org/I138006243"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Aaron Sun","raw_affiliation_strings":["Department of Management Information Systems, University of Arizona, Tucson","Department of Management Information Systems, University of Arizona, Tucson, Arizona","University of Arizona, Department of Management Information Systems"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Information Systems, University of Arizona, Tucson","institution_ids":["https://openalex.org/I138006243"]},{"raw_affiliation_string":"Department of Management Information Systems, University of Arizona, Tucson, Arizona","institution_ids":["https://openalex.org/I138006243"]},{"raw_affiliation_string":"University of Arizona, Department of Management Information Systems","institution_ids":["https://openalex.org/I138006243"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038521974","display_name":"Daniel Zeng","orcid":"https://orcid.org/0000-0002-9046-222X"},"institutions":[{"id":"https://openalex.org/I138006243","display_name":"University of Arizona","ror":"https://ror.org/03m2x1q45","country_code":"US","type":"education","lineage":["https://openalex.org/I138006243"]},{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210094879","display_name":"Shandong Institute of Automation","ror":"https://ror.org/00qdtba35","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210094879","https://openalex.org/I4210142748"]}],"countries":["CN","US"],"is_corresponding":false,"raw_author_name":"Daniel Zeng","raw_affiliation_strings":["Department of Management Information Systems, University of Arizona, Tucson","Department of Management Information Systems, University of Arizona, Tucson, Arizona","The Key Lab of Complex Systems and Intelligence Science, Institute of Automation, Chinese Academy of Sciences, China","University of Arizona, Department of Management Information Systems"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Information Systems, University of Arizona, Tucson","institution_ids":["https://openalex.org/I138006243"]},{"raw_affiliation_string":"Department of Management Information Systems, University of Arizona, Tucson, Arizona","institution_ids":["https://openalex.org/I138006243"]},{"raw_affiliation_string":"The Key Lab of Complex Systems and Intelligence Science, Institute of Automation, Chinese Academy of Sciences, China","institution_ids":["https://openalex.org/I4210094879","https://openalex.org/I19820366"]},{"raw_affiliation_string":"University of Arizona, Department of Management Information Systems","institution_ids":["https://openalex.org/I138006243"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.19406292,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"108","last_page":"117"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12607","display_name":"Personal Information Management and User Behavior","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.9514679908752441},{"id":"https://openalex.org/keywords/information-overload","display_name":"Information overload","score":0.8541505336761475},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5475408434867859},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.5443134307861328},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5022215843200684},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.4926372170448303},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.47004690766334534},{"id":"https://openalex.org/keywords/control","display_name":"Control (management)","score":0.46097034215927124},{"id":"https://openalex.org/keywords/risk-analysis","display_name":"Risk analysis (engineering)","score":0.42518752813339233},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.419852614402771},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.35384437441825867},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3456922173500061},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.22057616710662842},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.16686302423477173},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.11081215739250183},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.09297657012939453},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.09242326021194458},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.07462102174758911}],"concepts":[{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.9514679908752441},{"id":"https://openalex.org/C186625053","wikidata":"https://www.wikidata.org/wiki/Q1130191","display_name":"Information overload","level":2,"score":0.8541505336761475},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5475408434867859},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.5443134307861328},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5022215843200684},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4926372170448303},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.47004690766334534},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.46097034215927124},{"id":"https://openalex.org/C112930515","wikidata":"https://www.wikidata.org/wiki/Q4389547","display_name":"Risk analysis (engineering)","level":1,"score":0.42518752813339233},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.419852614402771},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35384437441825867},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3456922173500061},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.22057616710662842},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16686302423477173},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11081215739250183},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.09297657012939453},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09242326021194458},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.07462102174758911},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-642-12079-4_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-12079-4_16","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"mag:2113889458","is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1491850_code1201479.pdf?abstractid=1491850&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null}],"best_oa_location":{"id":"mag:2113889458","is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1491850_code1201479.pdf?abstractid=1491850&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1959474187","https://openalex.org/W1982428762","https://openalex.org/W1994473607","https://openalex.org/W2008345063","https://openalex.org/W2042123098","https://openalex.org/W2061820396","https://openalex.org/W2082032578","https://openalex.org/W2137891816","https://openalex.org/W2139599676","https://openalex.org/W2150436562","https://openalex.org/W2608234026","https://openalex.org/W3124281991","https://openalex.org/W3125627327","https://openalex.org/W4236554952","https://openalex.org/W4255589780"],"related_works":["https://openalex.org/W2315123713","https://openalex.org/W111628921","https://openalex.org/W1907319649","https://openalex.org/W3122370519","https://openalex.org/W3176126640","https://openalex.org/W2133946264","https://openalex.org/W2330585150","https://openalex.org/W2179536141","https://openalex.org/W2572187299","https://openalex.org/W749633465","https://openalex.org/W1137000107","https://openalex.org/W3014541565","https://openalex.org/W2279947702","https://openalex.org/W2739650617","https://openalex.org/W2376683500","https://openalex.org/W2952586155","https://openalex.org/W2009756373","https://openalex.org/W2535133269","https://openalex.org/W2757735062","https://openalex.org/W2789640869"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":13},{"year":2019,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-06-19T15:47:20.252518","created_date":"2025-10-10T00:00:00"}
