{"id":"https://openalex.org/W1557300932","doi":"https://doi.org/10.1007/978-3-540-88653-2_24","title":"The MiSPOT System: Personalized Publicity and Marketing over Interactive Digital TV","display_name":"The MiSPOT System: Personalized Publicity and Marketing over Interactive Digital TV","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W1557300932","doi":"https://doi.org/10.1007/978-3-540-88653-2_24","mag":"1557300932"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-88653-2_24","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-88653-2_24","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002790244","display_name":"Mart\u00edn L\u00f3pez\u2010Nores","orcid":"https://orcid.org/0000-0002-4802-607X"},"institutions":[{"id":"https://openalex.org/I6289922","display_name":"Universidade de Vigo","ror":"https://ror.org/05rdf8595","country_code":"ES","type":"education","lineage":["https://openalex.org/I6289922"]},{"id":"https://openalex.org/I106437751","display_name":"Centro Tecnol\u00f3xico de Telecomunicaci\u00f3ns de Galicia","ror":"https://ror.org/045ncxc88","country_code":"ES","type":"nonprofit","lineage":["https://openalex.org/I106437751"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Mart\u00edn L\u00f3pez-Nores","raw_affiliation_strings":["Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","University of Vigo, ETSE Telecomunicaci\u00f3n"],"affiliations":[{"raw_affiliation_string":"Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","institution_ids":["https://openalex.org/I6289922","https://openalex.org/I106437751"]},{"raw_affiliation_string":"University of Vigo, ETSE Telecomunicaci\u00f3n","institution_ids":["https://openalex.org/I6289922"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024510171","display_name":"Jos\u00e9 J. Pazos\u2010Arias","orcid":"https://orcid.org/0000-0002-0424-5481"},"institutions":[{"id":"https://openalex.org/I6289922","display_name":"Universidade de Vigo","ror":"https://ror.org/05rdf8595","country_code":"ES","type":"education","lineage":["https://openalex.org/I6289922"]},{"id":"https://openalex.org/I106437751","display_name":"Centro Tecnol\u00f3xico de Telecomunicaci\u00f3ns de Galicia","ror":"https://ror.org/045ncxc88","country_code":"ES","type":"nonprofit","lineage":["https://openalex.org/I106437751"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Juan Pazos-Arias","raw_affiliation_strings":["Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","University of Vigo, ETSE Telecomunicaci\u00f3n"],"affiliations":[{"raw_affiliation_string":"Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","institution_ids":["https://openalex.org/I6289922","https://openalex.org/I106437751"]},{"raw_affiliation_string":"University of Vigo, ETSE Telecomunicaci\u00f3n","institution_ids":["https://openalex.org/I6289922"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012831769","display_name":"Yolanda Blanco\u2010Fern\u00e1ndez","orcid":"https://orcid.org/0000-0002-1816-1377"},"institutions":[{"id":"https://openalex.org/I106437751","display_name":"Centro Tecnol\u00f3xico de Telecomunicaci\u00f3ns de Galicia","ror":"https://ror.org/045ncxc88","country_code":"ES","type":"nonprofit","lineage":["https://openalex.org/I106437751"]},{"id":"https://openalex.org/I6289922","display_name":"Universidade de Vigo","ror":"https://ror.org/05rdf8595","country_code":"ES","type":"education","lineage":["https://openalex.org/I6289922"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Yolanda Blanco-Fern\u00e1ndez","raw_affiliation_strings":["Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","University of Vigo, ETSE Telecomunicaci\u00f3n"],"affiliations":[{"raw_affiliation_string":"Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","institution_ids":["https://openalex.org/I6289922","https://openalex.org/I106437751"]},{"raw_affiliation_string":"University of Vigo, ETSE Telecomunicaci\u00f3n","institution_ids":["https://openalex.org/I6289922"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038467549","display_name":"Jorge Garc\u00eda\u2010Duque","orcid":"https://orcid.org/0000-0001-7239-5863"},"institutions":[{"id":"https://openalex.org/I6289922","display_name":"Universidade de Vigo","ror":"https://ror.org/05rdf8595","country_code":"ES","type":"education","lineage":["https://openalex.org/I6289922"]},{"id":"https://openalex.org/I106437751","display_name":"Centro Tecnol\u00f3xico de Telecomunicaci\u00f3ns de Galicia","ror":"https://ror.org/045ncxc88","country_code":"ES","type":"nonprofit","lineage":["https://openalex.org/I106437751"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Jorge Garc\u00eda-Duque","raw_affiliation_strings":["Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","University of Vigo, ETSE Telecomunicaci\u00f3n"],"affiliations":[{"raw_affiliation_string":"Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","institution_ids":["https://openalex.org/I6289922","https://openalex.org/I106437751"]},{"raw_affiliation_string":"University of Vigo, ETSE Telecomunicaci\u00f3n","institution_ids":["https://openalex.org/I6289922"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065863612","display_name":"Ricardo Tub\u00edo-Pardavila","orcid":null},"institutions":[{"id":"https://openalex.org/I106437751","display_name":"Centro Tecnol\u00f3xico de Telecomunicaci\u00f3ns de Galicia","ror":"https://ror.org/045ncxc88","country_code":"ES","type":"nonprofit","lineage":["https://openalex.org/I106437751"]},{"id":"https://openalex.org/I6289922","display_name":"Universidade de Vigo","ror":"https://ror.org/05rdf8595","country_code":"ES","type":"education","lineage":["https://openalex.org/I6289922"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Ricardo Tub\u00edo-Pardavila","raw_affiliation_strings":["Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","University of Vigo, ETSE Telecomunicaci\u00f3n"],"affiliations":[{"raw_affiliation_string":"Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","institution_ids":["https://openalex.org/I6289922","https://openalex.org/I106437751"]},{"raw_affiliation_string":"University of Vigo, ETSE Telecomunicaci\u00f3n","institution_ids":["https://openalex.org/I6289922"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033782594","display_name":"Marta Rey-L\u00f3pez","orcid":null},"institutions":[{"id":"https://openalex.org/I6289922","display_name":"Universidade de Vigo","ror":"https://ror.org/05rdf8595","country_code":"ES","type":"education","lineage":["https://openalex.org/I6289922"]},{"id":"https://openalex.org/I106437751","display_name":"Centro Tecnol\u00f3xico de Telecomunicaci\u00f3ns de Galicia","ror":"https://ror.org/045ncxc88","country_code":"ES","type":"nonprofit","lineage":["https://openalex.org/I106437751"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Marta Rey-L\u00f3pez","raw_affiliation_strings":["Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","University of Vigo, ETSE Telecomunicaci\u00f3n"],"affiliations":[{"raw_affiliation_string":"Department of Telematics Engineering, University of Vigo ETSE Telecomunicaci\u00f3n, Campus Universitario s/n, 36310, Vigo, Spain","institution_ids":["https://openalex.org/I6289922","https://openalex.org/I106437751"]},{"raw_affiliation_string":"University of Vigo, ETSE Telecomunicaci\u00f3n","institution_ids":["https://openalex.org/I6289922"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5002790244"],"corresponding_institution_ids":["https://openalex.org/I106437751","https://openalex.org/I6289922"],"apc_list":null,"apc_paid":null,"fwci":1.1465,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.80969337,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"315","last_page":"327"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.987500011920929,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/publicity","display_name":"Publicity","score":0.9322172403335571},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5166583061218262},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4521116316318512},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3832765221595764},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2595614492893219},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.15486887097358704}],"concepts":[{"id":"https://openalex.org/C2776003135","wikidata":"https://www.wikidata.org/wiki/Q1333727","display_name":"Publicity","level":2,"score":0.9322172403335571},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5166583061218262},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4521116316318512},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3832765221595764},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2595614492893219},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.15486887097358704}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-88653-2_24","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-88653-2_24","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W281665770","https://openalex.org/W576676431","https://openalex.org/W584691869","https://openalex.org/W1485800236","https://openalex.org/W1542026696","https://openalex.org/W1566827148","https://openalex.org/W1572773188","https://openalex.org/W1622254395","https://openalex.org/W1862143637","https://openalex.org/W2021357141","https://openalex.org/W2098146087","https://openalex.org/W2173766965","https://openalex.org/W2534225934","https://openalex.org/W2899827602","https://openalex.org/W3150256292"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2365237607","https://openalex.org/W2394083072","https://openalex.org/W2359160503","https://openalex.org/W2370536927","https://openalex.org/W2386772716","https://openalex.org/W2387992839","https://openalex.org/W1984994087","https://openalex.org/W2009142821"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
