{"id":"https://openalex.org/W94161345","doi":"https://doi.org/10.1007/978-3-540-78731-0_14","title":"Why Marketing Short Range Devices as Active Radio Frequency Identifiers Might Backfire","display_name":"Why Marketing Short Range Devices as Active Radio Frequency Identifiers Might Backfire","publication_year":2008,"publication_date":"2008-03-14","ids":{"openalex":"https://openalex.org/W94161345","doi":"https://doi.org/10.1007/978-3-540-78731-0_14","mag":"94161345"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-78731-0_14","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-78731-0_14","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012645907","display_name":"Daniel Ronzani","orcid":null},"institutions":[{"id":"https://openalex.org/I180519160","display_name":"Copenhagen Business School","ror":"https://ror.org/04sppb023","country_code":"DK","type":"education","lineage":["https://openalex.org/I180519160"]}],"countries":["DK"],"is_corresponding":true,"raw_author_name":"Daniel Ronzani","raw_affiliation_strings":["Copenhagen Business School, Centre for Applied ICT, Howitzvej 60, 2000, Frederiksberg, Denmark","Centre for Applied ICT, Copenhagen Business School, Frederiksberg, Denmark#TAB#"],"affiliations":[{"raw_affiliation_string":"Copenhagen Business School, Centre for Applied ICT, Howitzvej 60, 2000, Frederiksberg, Denmark","institution_ids":["https://openalex.org/I180519160"]},{"raw_affiliation_string":"Centre for Applied ICT, Copenhagen Business School, Frederiksberg, Denmark#TAB#","institution_ids":["https://openalex.org/I180519160"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5012645907"],"corresponding_institution_ids":["https://openalex.org/I180519160"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.7498,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.70072405,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"214","last_page":"229"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10986","display_name":"RFID technology advancements","score":0.9735999703407288,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10986","display_name":"RFID technology advancements","score":0.9735999703407288,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13972","display_name":"Business Law and Ethics","score":0.9449999928474426,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/identifier","display_name":"Identifier","score":0.8192138671875},{"id":"https://openalex.org/keywords/radio-frequency-identification","display_name":"Radio-frequency identification","score":0.780800461769104},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.49180343747138977},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4094850420951843},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.36819779872894287},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.35600510239601135},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.34213995933532715},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.30287936329841614},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.2770196795463562},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.07017230987548828},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.06284484267234802}],"concepts":[{"id":"https://openalex.org/C154504017","wikidata":"https://www.wikidata.org/wiki/Q853614","display_name":"Identifier","level":2,"score":0.8192138671875},{"id":"https://openalex.org/C204222849","wikidata":"https://www.wikidata.org/wiki/Q104954","display_name":"Radio-frequency identification","level":2,"score":0.780800461769104},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.49180343747138977},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4094850420951843},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36819779872894287},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35600510239601135},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.34213995933532715},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30287936329841614},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.2770196795463562},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.07017230987548828},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.06284484267234802}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-78731-0_14","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-78731-0_14","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W37627080","https://openalex.org/W114106266","https://openalex.org/W637151925","https://openalex.org/W1495550252","https://openalex.org/W1511151050","https://openalex.org/W2268292668","https://openalex.org/W2414809075","https://openalex.org/W2495036708","https://openalex.org/W2567500575","https://openalex.org/W2765294438","https://openalex.org/W2799149586","https://openalex.org/W2889298568","https://openalex.org/W3121856255","https://openalex.org/W3124546260","https://openalex.org/W4233387761","https://openalex.org/W4240292127","https://openalex.org/W4246270297","https://openalex.org/W4247263272"],"related_works":["https://openalex.org/W4378651134","https://openalex.org/W4252684102","https://openalex.org/W2608983118","https://openalex.org/W2352307597","https://openalex.org/W1979633005","https://openalex.org/W2163724607","https://openalex.org/W3135403405","https://openalex.org/W2023227762","https://openalex.org/W1980092392","https://openalex.org/W2118976126"],"abstract_inverted_index":null,"counts_by_year":[{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
