{"id":"https://openalex.org/W1494700845","doi":"https://doi.org/10.1007/978-3-540-77105-0_59","title":"Pay-per-action Model for Online Advertising","display_name":"Pay-per-action Model for Online Advertising","publication_year":2007,"publication_date":"2007-12-03","ids":{"openalex":"https://openalex.org/W1494700845","doi":"https://doi.org/10.1007/978-3-540-77105-0_59","mag":"1494700845"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-77105-0_59","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-77105-0_59","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018777906","display_name":"Mohammad Mahdian","orcid":"https://orcid.org/0000-0001-6294-0039"},"institutions":[{"id":"https://openalex.org/I2800095910","display_name":"Yahoo (Spain)","ror":"https://ror.org/03gq8sg42","country_code":"ES","type":"company","lineage":["https://openalex.org/I2800095910","https://openalex.org/I4210134091"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Mohammad Mahdian","raw_affiliation_strings":["Yahoo!\u00a0Research,","Yahoo! research,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo!\u00a0Research,","institution_ids":[]},{"raw_affiliation_string":"Yahoo! research,","institution_ids":["https://openalex.org/I2800095910"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083314324","display_name":"Kerem Tomak","orcid":null},"institutions":[{"id":"https://openalex.org/I2800095910","display_name":"Yahoo (Spain)","ror":"https://ror.org/03gq8sg42","country_code":"ES","type":"company","lineage":["https://openalex.org/I2800095910","https://openalex.org/I4210134091"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Kerem Tomak","raw_affiliation_strings":["Yahoo!\u00a0Research,","Yahoo! research,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo!\u00a0Research,","institution_ids":[]},{"raw_affiliation_string":"Yahoo! research,","institution_ids":["https://openalex.org/I2800095910"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":9.3943,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.98613537,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"549","last_page":"557"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.8605999946594238,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.8605999946594238,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8464999794960022,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13696","display_name":"Technology's Impact on Media","score":0.7612000107765198,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/action","display_name":"Action (physics)","score":0.6504496932029724},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6294389963150024},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5084477663040161},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4916546940803528},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.48264676332473755},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.4725109040737152},{"id":"https://openalex.org/keywords/impression","display_name":"Impression","score":0.4485968351364136},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.42314815521240234},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3736869990825653},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.300875186920166},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.18331405520439148},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.13082224130630493}],"concepts":[{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.6504496932029724},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6294389963150024},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5084477663040161},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4916546940803528},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.48264676332473755},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.4725109040737152},{"id":"https://openalex.org/C2776684213","wikidata":"https://www.wikidata.org/wiki/Q6007582","display_name":"Impression","level":2,"score":0.4485968351364136},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.42314815521240234},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3736869990825653},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.300875186920166},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18331405520439148},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.13082224130630493},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-77105-0_59","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-77105-0_59","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5099999904632568,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W2171613954","https://openalex.org/W4253249898"],"related_works":["https://openalex.org/W3125557703","https://openalex.org/W2093163898","https://openalex.org/W1876021931","https://openalex.org/W2121589321","https://openalex.org/W2123656122","https://openalex.org/W2540154673","https://openalex.org/W1989383496","https://openalex.org/W2569429894","https://openalex.org/W2122409775","https://openalex.org/W2047423141"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
