{"id":"https://openalex.org/W2250285668","doi":"https://doi.org/10.1007/978-3-540-77105-0_15","title":"Stochastic Models for Budget Optimization in Search-Based Advertising","display_name":"Stochastic Models for Budget Optimization in Search-Based Advertising","publication_year":2007,"publication_date":"2007-12-03","ids":{"openalex":"https://openalex.org/W2250285668","doi":"https://doi.org/10.1007/978-3-540-77105-0_15","mag":"2250285668"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-77105-0_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-77105-0_15","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045502987","display_name":"S. Muthukrishnan","orcid":null},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"S. Muthukrishnan","raw_affiliation_strings":["Google, Inc., New York, NY, \u00a0","Google, Inc., New York, NY,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Google, Inc., New York, NY, \u00a0","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"Google, Inc., New York, NY,","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064235715","display_name":"Martin P\u00e1l","orcid":"https://orcid.org/0000-0002-1563-5426"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Martin P\u00e1l","raw_affiliation_strings":["Google, Inc., New York, NY, \u00a0","Google, Inc., New York, NY,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Google, Inc., New York, NY, \u00a0","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"Google, Inc., New York, NY,","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025880780","display_name":"Zoya Svitkina","orcid":null},"institutions":[{"id":"https://openalex.org/I107672454","display_name":"Dartmouth College","ror":"https://ror.org/049s0rh22","country_code":"US","type":"education","lineage":["https://openalex.org/I107672454"]},{"id":"https://openalex.org/I4210166639","display_name":"Dartmouth Hospital","ror":"https://ror.org/02j3qj605","country_code":"GB","type":"healthcare","lineage":["https://openalex.org/I4210166639"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Zoya Svitkina","raw_affiliation_strings":["Department of Computer Science, Dartmouth College, \u00a0","Department of Computer Science, Dartmouth College,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, Dartmouth College, \u00a0","institution_ids":["https://openalex.org/I107672454","https://openalex.org/I4210166639"]},{"raw_affiliation_string":"Department of Computer Science, Dartmouth College,","institution_ids":["https://openalex.org/I107672454"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":56,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"131","last_page":"142"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6382999420166016},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.5757781267166138},{"id":"https://openalex.org/keywords/probabilistic-logic","display_name":"Probabilistic logic","score":0.5352984070777893},{"id":"https://openalex.org/keywords/stochastic-optimization","display_name":"Stochastic optimization","score":0.4716956913471222},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.4541976749897003},{"id":"https://openalex.org/keywords/simple","display_name":"Simple (philosophy)","score":0.4472605884075165},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.43272414803504944},{"id":"https://openalex.org/keywords/budget-constraint","display_name":"Budget constraint","score":0.41073736548423767},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2025943100452423},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.10140183568000793},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.09467223286628723},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.07928812503814697}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6382999420166016},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.5757781267166138},{"id":"https://openalex.org/C49937458","wikidata":"https://www.wikidata.org/wiki/Q2599292","display_name":"Probabilistic logic","level":2,"score":0.5352984070777893},{"id":"https://openalex.org/C194387892","wikidata":"https://www.wikidata.org/wiki/Q1747770","display_name":"Stochastic optimization","level":2,"score":0.4716956913471222},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.4541976749897003},{"id":"https://openalex.org/C2780586882","wikidata":"https://www.wikidata.org/wiki/Q7520643","display_name":"Simple (philosophy)","level":2,"score":0.4472605884075165},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.43272414803504944},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.41073736548423767},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2025943100452423},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.10140183568000793},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09467223286628723},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.07928812503814697},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C133425853","wikidata":"https://www.wikidata.org/wiki/Q60571","display_name":"Neoclassical economics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-77105-0_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-77105-0_15","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W1484951415","https://openalex.org/W1769120835","https://openalex.org/W1825072153","https://openalex.org/W1975392791","https://openalex.org/W1982280823","https://openalex.org/W1983916623","https://openalex.org/W2012493317","https://openalex.org/W2013304545","https://openalex.org/W2015324401","https://openalex.org/W2037684294","https://openalex.org/W2038263585","https://openalex.org/W2044081853","https://openalex.org/W2109336437","https://openalex.org/W2117340018","https://openalex.org/W2119914577","https://openalex.org/W2127347613","https://openalex.org/W2131552728","https://openalex.org/W2135724610","https://openalex.org/W2155551092","https://openalex.org/W2164792208","https://openalex.org/W2564127794","https://openalex.org/W3124857404","https://openalex.org/W4234293831","https://openalex.org/W4234344924"],"related_works":["https://openalex.org/W1585007175","https://openalex.org/W2382521049","https://openalex.org/W2144385241","https://openalex.org/W2165950148","https://openalex.org/W4253593777","https://openalex.org/W2951497643","https://openalex.org/W4300101996","https://openalex.org/W3101625811","https://openalex.org/W2188500270","https://openalex.org/W2303858293"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":3}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}
