{"id":"https://openalex.org/W4243797629","doi":"https://doi.org/10.1007/978-3-540-77002-2_37","title":"Quantitative Evaluation of Clusterings for Marketing Applications: A Web Portal Case Study","display_name":"Quantitative Evaluation of Clusterings for Marketing Applications: A Web Portal Case Study","publication_year":2007,"publication_date":"2007-11-16","ids":{"openalex":"https://openalex.org/W4243797629","doi":"https://doi.org/10.1007/978-3-540-77002-2_37"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-77002-2_37","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-77002-2_37","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029918961","display_name":"Carmen Rebelo","orcid":null},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Carmen Rebelo","raw_affiliation_strings":["FCUP - Faculty of Sciences, University of Porto, Portugal"],"affiliations":[{"raw_affiliation_string":"FCUP - Faculty of Sciences, University of Porto, Portugal","institution_ids":["https://openalex.org/I182534213"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015261333","display_name":"Pedro Quelhas Brito","orcid":"https://orcid.org/0000-0003-2672-5950"},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Pedro Quelhas Brito","raw_affiliation_strings":["Faculty of Economics, University of Porto, Portugalo,","LIAAD/INESC Porto LA, Rua de Ceuta 118 6o andar, 4050-180 Porto,"],"affiliations":[{"raw_affiliation_string":"Faculty of Economics, University of Porto, Portugalo,","institution_ids":["https://openalex.org/I182534213"]},{"raw_affiliation_string":"LIAAD/INESC Porto LA, Rua de Ceuta 118 6o andar, 4050-180 Porto,","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058183984","display_name":"Carlos Soares","orcid":"https://orcid.org/0000-0003-4549-8917"},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Carlos Soares","raw_affiliation_strings":["Faculty of Economics, University of Porto, Portugalo,","LIAAD/INESC Porto LA, Rua de Ceuta 118 6o andar, 4050-180 Porto,"],"affiliations":[{"raw_affiliation_string":"Faculty of Economics, University of Porto, Portugalo,","institution_ids":["https://openalex.org/I182534213"]},{"raw_affiliation_string":"LIAAD/INESC Porto LA, Rua de Ceuta 118 6o andar, 4050-180 Porto,","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029214477","display_name":"Al\u00ed\u00adpio Jorge","orcid":"https://orcid.org/0000-0002-5475-1382"},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Al\u00edpio Jorge","raw_affiliation_strings":["Faculty of Economics, University of Porto, Portugalo,","LIAAD/INESC Porto LA, Rua de Ceuta 118 6o andar, 4050-180 Porto,"],"affiliations":[{"raw_affiliation_string":"Faculty of Economics, University of Porto, Portugalo,","institution_ids":["https://openalex.org/I182534213"]},{"raw_affiliation_string":"LIAAD/INESC Porto LA, Rua de Ceuta 118 6o andar, 4050-180 Porto,","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103351829","display_name":"Rui Brand\u00e3o","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rui Brand\u00e3o","raw_affiliation_strings":["Infinivista,"],"affiliations":[{"raw_affiliation_string":"Infinivista,","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5029918961"],"corresponding_institution_ids":["https://openalex.org/I182534213"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.36179953,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"437","last_page":"448"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9854999780654907,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9854999780654907,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9851999878883362,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.982200026512146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/segmentation","display_name":"Segmentation","score":0.7336082458496094},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.6735612154006958},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6555255651473999},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.5875308513641357},{"id":"https://openalex.org/keywords/identifiability","display_name":"Identifiability","score":0.5619750618934631},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.46710529923439026},{"id":"https://openalex.org/keywords/stability","display_name":"Stability (learning theory)","score":0.45321741700172424},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4445301592350006},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.43678462505340576},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3805784285068512},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.1623583436012268},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.09724503755569458}],"concepts":[{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.7336082458496094},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6735612154006958},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6555255651473999},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.5875308513641357},{"id":"https://openalex.org/C122770356","wikidata":"https://www.wikidata.org/wiki/Q1656753","display_name":"Identifiability","level":2,"score":0.5619750618934631},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.46710529923439026},{"id":"https://openalex.org/C112972136","wikidata":"https://www.wikidata.org/wiki/Q7595718","display_name":"Stability (learning theory)","level":2,"score":0.45321741700172424},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4445301592350006},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.43678462505340576},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3805784285068512},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1623583436012268},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09724503755569458},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-77002-2_37","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-77002-2_37","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1980435364","https://openalex.org/W1989993068","https://openalex.org/W2062696711","https://openalex.org/W2111578026","https://openalex.org/W2117867808","https://openalex.org/W2128857864","https://openalex.org/W2168069606","https://openalex.org/W4229880569"],"related_works":["https://openalex.org/W2592395359","https://openalex.org/W2535231171","https://openalex.org/W2045342254","https://openalex.org/W1501331687","https://openalex.org/W2326647871","https://openalex.org/W4205247302","https://openalex.org/W2468652214","https://openalex.org/W2501551404","https://openalex.org/W2130144716","https://openalex.org/W1504527458"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}