{"id":"https://openalex.org/W2163200592","doi":"https://doi.org/10.1007/978-3-540-75993-5_2","title":"Advertising Via Mobile Terminals \u2013 Delivering Context Sensitive and Personalized Advertising While Guaranteeing Privacy","display_name":"Advertising Via Mobile Terminals \u2013 Delivering Context Sensitive and Personalized Advertising While Guaranteeing Privacy","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W2163200592","doi":"https://doi.org/10.1007/978-3-540-75993-5_2","mag":"2163200592"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-75993-5_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-75993-5_2","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063544053","display_name":"Rebecca Bulander","orcid":"https://orcid.org/0000-0002-6841-6577"},"institutions":[{"id":"https://openalex.org/I102335020","display_name":"Karlsruhe Institute of Technology","ror":"https://ror.org/04t3en479","country_code":"DE","type":"education","lineage":["https://openalex.org/I102335020","https://openalex.org/I1305996414"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Rebecca Bulander","raw_affiliation_strings":["Insitute AIFB, University of Karlsruhe, Englerstr. 11,76128 Karlsruhe, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Insitute AIFB, University of Karlsruhe, Englerstr. 11,76128 Karlsruhe, Germany","institution_ids":["https://openalex.org/I102335020"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068301851","display_name":"Michael Decker","orcid":"https://orcid.org/0000-0001-5946-5791"},"institutions":[{"id":"https://openalex.org/I102335020","display_name":"Karlsruhe Institute of Technology","ror":"https://ror.org/04t3en479","country_code":"DE","type":"education","lineage":["https://openalex.org/I102335020","https://openalex.org/I1305996414"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Michael Decker","raw_affiliation_strings":["Insitute AIFB, University of Karlsruhe, Englerstr. 11,76128 Karlsruhe, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Insitute AIFB, University of Karlsruhe, Englerstr. 11,76128 Karlsruhe, Germany","institution_ids":["https://openalex.org/I102335020"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032153791","display_name":"Gunther Schiefer","orcid":"https://orcid.org/0000-0003-4436-4992"},"institutions":[{"id":"https://openalex.org/I102335020","display_name":"Karlsruhe Institute of Technology","ror":"https://ror.org/04t3en479","country_code":"DE","type":"education","lineage":["https://openalex.org/I102335020","https://openalex.org/I1305996414"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Gunther Schiefer","raw_affiliation_strings":["Insitute AIFB, University of Karlsruhe, Englerstr. 11,76128 Karlsruhe, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Insitute AIFB, University of Karlsruhe, Englerstr. 11,76128 Karlsruhe, Germany","institution_ids":["https://openalex.org/I102335020"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014770282","display_name":"Bernhard K\u00f6lmel","orcid":null},"institutions":[{"id":"https://openalex.org/I4210114070","display_name":"CAS Software (Germany)","ror":"https://ror.org/027tvqf96","country_code":"DE","type":"company","lineage":["https://openalex.org/I4210114070"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Bernhard K\u00f6lmel","raw_affiliation_strings":["CAS Software AG,Wilhelm-Schickard-Str. 10-12, 76131 Karlsruhe, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CAS Software AG,Wilhelm-Schickard-Str. 10-12, 76131 Karlsruhe, Germany","institution_ids":["https://openalex.org/I4210114070"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.948,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.88753349,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"15","last_page":"25"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11800","display_name":"User Authentication and Security Systems","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11598","display_name":"Internet Traffic Analysis and Secure E-voting","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7025324106216431},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6737943887710571},{"id":"https://openalex.org/keywords/reachability","display_name":"Reachability","score":0.6417243480682373},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"Personalized marketing","score":0.557987630367279},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.5317776203155518},{"id":"https://openalex.org/keywords/christian-ministry","display_name":"Christian ministry","score":0.5227582454681396},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.44665074348449707},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3700219690799713},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3632766604423523},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3322080075740814},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.14871817827224731}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7025324106216431},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6737943887710571},{"id":"https://openalex.org/C136643341","wikidata":"https://www.wikidata.org/wiki/Q1361526","display_name":"Reachability","level":2,"score":0.6417243480682373},{"id":"https://openalex.org/C113364986","wikidata":"https://www.wikidata.org/wiki/Q3310681","display_name":"Personalized marketing","level":5,"score":0.557987630367279},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.5317776203155518},{"id":"https://openalex.org/C521751864","wikidata":"https://www.wikidata.org/wiki/Q1729207","display_name":"Christian ministry","level":2,"score":0.5227582454681396},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.44665074348449707},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3700219690799713},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3632766604423523},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3322080075740814},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14871817827224731},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.0},{"id":"https://openalex.org/C80444323","wikidata":"https://www.wikidata.org/wiki/Q2878974","display_name":"Theoretical computer science","level":1,"score":0.0},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-75993-5_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-75993-5_2","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.6200000047683716,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W401890652","https://openalex.org/W1512841346","https://openalex.org/W1571386843","https://openalex.org/W1973746409","https://openalex.org/W1985951810","https://openalex.org/W1996660370","https://openalex.org/W2051866089","https://openalex.org/W2101308757","https://openalex.org/W2128292132","https://openalex.org/W2142229514","https://openalex.org/W2147079143","https://openalex.org/W2153045228","https://openalex.org/W2156357083","https://openalex.org/W2160170050","https://openalex.org/W2163642647","https://openalex.org/W2171294352","https://openalex.org/W2483232241","https://openalex.org/W4391902753"],"related_works":["https://openalex.org/W2127267268","https://openalex.org/W2136512912","https://openalex.org/W2067910792","https://openalex.org/W2156446763","https://openalex.org/W2150194458","https://openalex.org/W2143461633","https://openalex.org/W2889071233","https://openalex.org/W4321471459","https://openalex.org/W4221156924","https://openalex.org/W2380814829"],"abstract_inverted_index":null,"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
