{"id":"https://openalex.org/W1503971549","doi":"https://doi.org/10.1007/978-3-540-73111-5_9","title":"First Impressions with Websites: The Effect of the Familiarity and Credibility of Corporate Logos on Perceived Consumer Swift Trust of Websites","display_name":"First Impressions with Websites: The Effect of the Familiarity and Credibility of Corporate Logos on Perceived Consumer Swift Trust of Websites","publication_year":2007,"publication_date":"2007-08-23","ids":{"openalex":"https://openalex.org/W1503971549","doi":"https://doi.org/10.1007/978-3-540-73111-5_9","mag":"1503971549"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-73111-5_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-73111-5_9","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009502121","display_name":"Paul Benjamin Lowry","orcid":"https://orcid.org/0000-0002-0187-5808"},"institutions":[{"id":"https://openalex.org/I100005738","display_name":"Brigham Young University","ror":"https://ror.org/047rhhm47","country_code":"US","type":"education","lineage":["https://openalex.org/I100005738"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Paul Benjamin Lowry","raw_affiliation_strings":["Information Systems Department, Brigham Young University,","Information Systems Department, Brigham Young University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Information Systems Department, Brigham Young University,","institution_ids":["https://openalex.org/I100005738"]},{"raw_affiliation_string":"Information Systems Department, Brigham Young University","institution_ids":["https://openalex.org/I100005738"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053409051","display_name":"Tom Roberts","orcid":"https://orcid.org/0000-0003-4480-0475"},"institutions":[{"id":"https://openalex.org/I919208787","display_name":"Louisiana Tech University","ror":"https://ror.org/04q9esz89","country_code":"US","type":"education","lineage":["https://openalex.org/I2799628689","https://openalex.org/I919208787"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Tom L. Roberts","raw_affiliation_strings":["Information Systems Department, Louisiana Tech University,","Information Systems Department, Louisiana Tech University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Information Systems Department, Louisiana Tech University,","institution_ids":["https://openalex.org/I919208787"]},{"raw_affiliation_string":"Information Systems Department, Louisiana Tech University","institution_ids":["https://openalex.org/I919208787"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086207790","display_name":"Trevor Higbee","orcid":null},"institutions":[{"id":"https://openalex.org/I100005738","display_name":"Brigham Young University","ror":"https://ror.org/047rhhm47","country_code":"US","type":"education","lineage":["https://openalex.org/I100005738"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Trevor Higbee","raw_affiliation_strings":["Information Systems Department, Brigham Young University,","Information Systems Department, Brigham Young University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Information Systems Department, Brigham Young University,","institution_ids":["https://openalex.org/I100005738"]},{"raw_affiliation_string":"Information Systems Department, Brigham Young University","institution_ids":["https://openalex.org/I100005738"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.9136,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.78802842,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"77","last_page":"85"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/swift","display_name":"Swift","score":0.9536867141723633},{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.8443235754966736},{"id":"https://openalex.org/keywords/logos-bible-software","display_name":"Logos Bible Software","score":0.8238805532455444},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5594825744628906},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.45147764682769775},{"id":"https://openalex.org/keywords/source-credibility","display_name":"Source credibility","score":0.43422138690948486},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3983822166919708},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3948194682598114},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2314007580280304},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.229315847158432}],"concepts":[{"id":"https://openalex.org/C116188536","wikidata":"https://www.wikidata.org/wiki/Q17118377","display_name":"Swift","level":2,"score":0.9536867141723633},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.8443235754966736},{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.8238805532455444},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5594825744628906},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.45147764682769775},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.43422138690948486},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3983822166919708},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3948194682598114},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2314007580280304},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.229315847158432},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-73111-5_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-73111-5_9","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W150241549","https://openalex.org/W205793710","https://openalex.org/W1492586516","https://openalex.org/W1569913810","https://openalex.org/W1572458435","https://openalex.org/W1815588791","https://openalex.org/W1961867604","https://openalex.org/W1969119488","https://openalex.org/W1977725590","https://openalex.org/W1980981674","https://openalex.org/W1986401249","https://openalex.org/W1991670833","https://openalex.org/W1994213885","https://openalex.org/W1995636226","https://openalex.org/W2003507701","https://openalex.org/W2006765054","https://openalex.org/W2012299124","https://openalex.org/W2048988518","https://openalex.org/W2051913671","https://openalex.org/W2060276895","https://openalex.org/W2064326007","https://openalex.org/W2079772740","https://openalex.org/W2083504765","https://openalex.org/W2095942159","https://openalex.org/W2104882046","https://openalex.org/W2110078189","https://openalex.org/W2114683899","https://openalex.org/W2130140239","https://openalex.org/W2155225996","https://openalex.org/W2157681268","https://openalex.org/W2162053616","https://openalex.org/W2491563900","https://openalex.org/W3122287309","https://openalex.org/W4229554587","https://openalex.org/W4239203632","https://openalex.org/W4249505947","https://openalex.org/W4254994113"],"related_works":["https://openalex.org/W2157392583","https://openalex.org/W1979763405","https://openalex.org/W2145328588","https://openalex.org/W1990967836","https://openalex.org/W2006620598","https://openalex.org/W4214867582","https://openalex.org/W4244044047","https://openalex.org/W2472322438","https://openalex.org/W2085477019","https://openalex.org/W1996187505"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-08-04T08:18:43.703281","created_date":"2025-10-10T00:00:00"}
