{"id":"https://openalex.org/W1575954751","doi":"https://doi.org/10.1007/978-3-540-72037-9_5","title":"An Exploration into Activity-Informed Physical Advertising Using PEST","display_name":"An Exploration into Activity-Informed Physical Advertising Using PEST","publication_year":2007,"publication_date":"2007-06-21","ids":{"openalex":"https://openalex.org/W1575954751","doi":"https://doi.org/10.1007/978-3-540-72037-9_5","mag":"1575954751"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-72037-9_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-72037-9_5","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043846880","display_name":"Matthias C. Sala","orcid":null},"institutions":[{"id":"https://openalex.org/I173498003","display_name":"Palo Alto Research Center","ror":"https://ror.org/0529fxt39","country_code":"US","type":"facility","lineage":["https://openalex.org/I173498003","https://openalex.org/I4210132870"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Matthias C. Sala","raw_affiliation_strings":["Palo Alto Research Center (PARC), Computer Science Lab, 3333 Coyote Hill Road, Palo Alto, CA 94304, USA","Palo Alto Research Center, Computer Science Lab, Palo Alto, CA#TAB#"],"affiliations":[{"raw_affiliation_string":"Palo Alto Research Center (PARC), Computer Science Lab, 3333 Coyote Hill Road, Palo Alto, CA 94304, USA","institution_ids":["https://openalex.org/I173498003"]},{"raw_affiliation_string":"Palo Alto Research Center, Computer Science Lab, Palo Alto, CA#TAB#","institution_ids":["https://openalex.org/I173498003"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029221117","display_name":"Kurt Partridge","orcid":null},"institutions":[{"id":"https://openalex.org/I173498003","display_name":"Palo Alto Research Center","ror":"https://ror.org/0529fxt39","country_code":"US","type":"facility","lineage":["https://openalex.org/I173498003","https://openalex.org/I4210132870"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kurt Partridge","raw_affiliation_strings":["Palo Alto Research Center (PARC), Computer Science Lab, 3333 Coyote Hill Road, Palo Alto, CA 94304, USA","Palo Alto Research Center, Computer Science Lab, Palo Alto, CA#TAB#"],"affiliations":[{"raw_affiliation_string":"Palo Alto Research Center (PARC), Computer Science Lab, 3333 Coyote Hill Road, Palo Alto, CA 94304, USA","institution_ids":["https://openalex.org/I173498003"]},{"raw_affiliation_string":"Palo Alto Research Center, Computer Science Lab, Palo Alto, CA#TAB#","institution_ids":["https://openalex.org/I173498003"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103376654","display_name":"Linda Jacobson","orcid":null},"institutions":[{"id":"https://openalex.org/I173498003","display_name":"Palo Alto Research Center","ror":"https://ror.org/0529fxt39","country_code":"US","type":"facility","lineage":["https://openalex.org/I173498003","https://openalex.org/I4210132870"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Linda Jacobson","raw_affiliation_strings":["Palo Alto Research Center (PARC), Computer Science Lab, 3333 Coyote Hill Road, Palo Alto, CA 94304, USA","Palo Alto Research Center, Computer Science Lab, Palo Alto, CA#TAB#"],"affiliations":[{"raw_affiliation_string":"Palo Alto Research Center (PARC), Computer Science Lab, 3333 Coyote Hill Road, Palo Alto, CA 94304, USA","institution_ids":["https://openalex.org/I173498003"]},{"raw_affiliation_string":"Palo Alto Research Center, Computer Science Lab, Palo Alto, CA#TAB#","institution_ids":["https://openalex.org/I173498003"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071506790","display_name":"Bo Begole","orcid":"https://orcid.org/0000-0002-8252-8073"},"institutions":[{"id":"https://openalex.org/I173498003","display_name":"Palo Alto Research Center","ror":"https://ror.org/0529fxt39","country_code":"US","type":"facility","lineage":["https://openalex.org/I173498003","https://openalex.org/I4210132870"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"James \u201cBo\u201d Begole","raw_affiliation_strings":["Palo Alto Research Center (PARC), Computer Science Lab, 3333 Coyote Hill Road, Palo Alto, CA 94304, USA","Palo Alto Research Center, Computer Science Lab, Palo Alto, CA#TAB#"],"affiliations":[{"raw_affiliation_string":"Palo Alto Research Center (PARC), Computer Science Lab, 3333 Coyote Hill Road, Palo Alto, CA 94304, USA","institution_ids":["https://openalex.org/I173498003"]},{"raw_affiliation_string":"Palo Alto Research Center, Computer Science Lab, Palo Alto, CA#TAB#","institution_ids":["https://openalex.org/I173498003"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5043846880"],"corresponding_institution_ids":["https://openalex.org/I173498003"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":2.3753,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.87534884,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"73","last_page":"90"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9947999715805054,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9947999715805054,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":0.989799976348877,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pest-analysis","display_name":"PEST analysis","score":0.5626752376556396},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.540878415107727},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4473263621330261},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3357669711112976},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.312804251909256},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.19135111570358276}],"concepts":[{"id":"https://openalex.org/C22508944","wikidata":"https://www.wikidata.org/wiki/Q568174","display_name":"PEST analysis","level":2,"score":0.5626752376556396},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.540878415107727},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4473263621330261},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3357669711112976},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.312804251909256},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.19135111570358276}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-72037-9_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-72037-9_5","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6200000047683716,"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W121692706","https://openalex.org/W1497385253","https://openalex.org/W1669579091","https://openalex.org/W1897824230","https://openalex.org/W1924211602","https://openalex.org/W1945450724","https://openalex.org/W1996660370","https://openalex.org/W2060376762","https://openalex.org/W2074680184","https://openalex.org/W2075177804","https://openalex.org/W2102570173","https://openalex.org/W2107756083","https://openalex.org/W2134067070","https://openalex.org/W2140059835","https://openalex.org/W2141217749","https://openalex.org/W2143364815","https://openalex.org/W2481797510","https://openalex.org/W2493206641","https://openalex.org/W2561675875","https://openalex.org/W2913524657","https://openalex.org/W4246226209","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W4391913857","https://openalex.org/W2350741829","https://openalex.org/W2530322880"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
