{"id":"https://openalex.org/W2125797714","doi":"https://doi.org/10.1007/978-3-540-25929-9_94","title":"Adaptive Linear Market Value Functions for Targeted Marketing","display_name":"Adaptive Linear Market Value Functions for Targeted Marketing","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W2125797714","doi":"https://doi.org/10.1007/978-3-540-25929-9_94","mag":"2125797714"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-25929-9_94","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-25929-9_94","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079270412","display_name":"Jiajin Huang","orcid":"https://orcid.org/0000-0002-7495-3440"},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiajin Huang","raw_affiliation_strings":["College of Computer Science and Technology, Beijing University of Technology, Beijing Municipal Key Laboratory of Multimedia and Intelligent Software Technology, 100022, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Computer Science and Technology, Beijing University of Technology, Beijing Municipal Key Laboratory of Multimedia and Intelligent Software Technology, 100022, Beijing, China","institution_ids":["https://openalex.org/I37796252"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022096691","display_name":"Ning Zhong","orcid":"https://orcid.org/0000-0001-7882-8340"},"institutions":[{"id":"https://openalex.org/I153470267","display_name":"Maebashi Institute of Technology","ror":"https://ror.org/01x05rm94","country_code":"JP","type":"education","lineage":["https://openalex.org/I153470267"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Ning Zhong","raw_affiliation_strings":["Department of Information Engineering, Maebashi Institute of Technology, Maebashi-City, 371-0816, Japan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Engineering, Maebashi Institute of Technology, Maebashi-City, 371-0816, Japan","institution_ids":["https://openalex.org/I153470267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103012057","display_name":"Chunnian Liu","orcid":"https://orcid.org/0000-0002-4092-0253"},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chunnian Liu","raw_affiliation_strings":["College of Computer Science and Technology, Beijing University of Technology, Beijing Municipal Key Laboratory of Multimedia and Intelligent Software Technology, 100022, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Computer Science and Technology, Beijing University of Technology, Beijing Municipal Key Laboratory of Multimedia and Intelligent Software Technology, 100022, Beijing, China","institution_ids":["https://openalex.org/I37796252"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063696855","display_name":"Yiyu Yao","orcid":"https://orcid.org/0000-0001-6502-6226"},"institutions":[{"id":"https://openalex.org/I194028371","display_name":"University of Regina","ror":"https://ror.org/03dzc0485","country_code":"CA","type":"education","lineage":["https://openalex.org/I194028371"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Yiyu Yao","raw_affiliation_strings":["Department of Computer Science, University of Regina, Regina, Saskatchewan, S4S 0A2, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Regina, Regina, Saskatchewan, S4S 0A2, Canada","institution_ids":["https://openalex.org/I194028371"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"743","last_page":"751"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11063","display_name":"Rough Sets and Fuzzy Logic","score":0.9660999774932861,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7584885954856873},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.5404205918312073},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5177482962608337},{"id":"https://openalex.org/keywords/naive-bayes-classifier","display_name":"Naive Bayes classifier","score":0.511167585849762},{"id":"https://openalex.org/keywords/simple","display_name":"Simple (philosophy)","score":0.49074968695640564},{"id":"https://openalex.org/keywords/bayes-theorem","display_name":"Bayes' theorem","score":0.43505656719207764},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.41379982233047485},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.4021713137626648},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.33573421835899353},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.32921499013900757},{"id":"https://openalex.org/keywords/bayesian-probability","display_name":"Bayesian probability","score":0.16391879320144653},{"id":"https://openalex.org/keywords/support-vector-machine","display_name":"Support vector machine","score":0.12543964385986328},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.11953604221343994}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7584885954856873},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5404205918312073},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5177482962608337},{"id":"https://openalex.org/C52001869","wikidata":"https://www.wikidata.org/wiki/Q812530","display_name":"Naive Bayes classifier","level":3,"score":0.511167585849762},{"id":"https://openalex.org/C2780586882","wikidata":"https://www.wikidata.org/wiki/Q7520643","display_name":"Simple (philosophy)","level":2,"score":0.49074968695640564},{"id":"https://openalex.org/C207201462","wikidata":"https://www.wikidata.org/wiki/Q182505","display_name":"Bayes' theorem","level":3,"score":0.43505656719207764},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.41379982233047485},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.4021713137626648},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.33573421835899353},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.32921499013900757},{"id":"https://openalex.org/C107673813","wikidata":"https://www.wikidata.org/wiki/Q812534","display_name":"Bayesian probability","level":2,"score":0.16391879320144653},{"id":"https://openalex.org/C12267149","wikidata":"https://www.wikidata.org/wiki/Q282453","display_name":"Support vector machine","level":2,"score":0.12543964385986328},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11953604221343994},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-25929-9_94","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-25929-9_94","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W57327068","https://openalex.org/W142793689","https://openalex.org/W187557743","https://openalex.org/W199403202","https://openalex.org/W1545517623","https://openalex.org/W1552211698","https://openalex.org/W1579544867","https://openalex.org/W1654288057","https://openalex.org/W1730833594","https://openalex.org/W2008661410","https://openalex.org/W2090996319","https://openalex.org/W2108521387","https://openalex.org/W2123504579","https://openalex.org/W2160319143","https://openalex.org/W2466512847","https://openalex.org/W2489001808","https://openalex.org/W2500062327","https://openalex.org/W6736887215"],"related_works":["https://openalex.org/W1585007175","https://openalex.org/W2382521049","https://openalex.org/W2144385241","https://openalex.org/W4253593777","https://openalex.org/W2951497643","https://openalex.org/W3101625811","https://openalex.org/W2165950148","https://openalex.org/W4300101996","https://openalex.org/W2537862391","https://openalex.org/W2417174640"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}