{"id":"https://openalex.org/W2883206490","doi":"https://doi.org/10.1007/978-3-319-97749-2_15","title":"Social Marketing in Tunisian Public Health: Case of Sahtek","display_name":"Social Marketing in Tunisian Public Health: Case of Sahtek","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2883206490","doi":"https://doi.org/10.1007/978-3-319-97749-2_15","mag":"2883206490"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-97749-2_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-97749-2_15","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068003409","display_name":"Ines Daoud Mezghani","orcid":null},"institutions":[{"id":"https://openalex.org/I4210086032","display_name":"Institut Sup\u00e9rieur des \u00c9tudes Technologiques de Gafsa","ror":"https://ror.org/00cvp0686","country_code":"TN","type":"education","lineage":["https://openalex.org/I4210086032"]}],"countries":["TN"],"is_corresponding":true,"raw_author_name":"Ines Daoud Mezghani","raw_affiliation_strings":["High Institute of Technological Studies in Communications, Tunis, Tunisia"],"affiliations":[{"raw_affiliation_string":"High Institute of Technological Studies in Communications, Tunis, Tunisia","institution_ids":["https://openalex.org/I4210086032"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004661055","display_name":"Marwa Meddeb","orcid":null},"institutions":[{"id":"https://openalex.org/I4210086032","display_name":"Institut Sup\u00e9rieur des \u00c9tudes Technologiques de Gafsa","ror":"https://ror.org/00cvp0686","country_code":"TN","type":"education","lineage":["https://openalex.org/I4210086032"]}],"countries":["TN"],"is_corresponding":false,"raw_author_name":"Marwa Meddeb","raw_affiliation_strings":["High Institute of Technological Studies in Communications, Tunis, Tunisia"],"affiliations":[{"raw_affiliation_string":"High Institute of Technological Studies in Communications, Tunis, Tunisia","institution_ids":["https://openalex.org/I4210086032"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5068003409"],"corresponding_institution_ids":["https://openalex.org/I4210086032"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0942519,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"185","last_page":"195"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12816","display_name":"Global Public Health Policies and Epidemiology","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12816","display_name":"Global Public Health Policies and Epidemiology","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10737","display_name":"Health Literacy and Information Accessibility","score":0.9908999800682068,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"Social marketing","score":0.727614164352417},{"id":"https://openalex.org/keywords/non-communicable-disease","display_name":"Non-communicable disease","score":0.6173222661018372},{"id":"https://openalex.org/keywords/communicable-disease","display_name":"Communicable disease","score":0.5934075117111206},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5426483750343323},{"id":"https://openalex.org/keywords/public-health","display_name":"Public health","score":0.5337544083595276},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.5240359902381897},{"id":"https://openalex.org/keywords/disease","display_name":"Disease","score":0.48582980036735535},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.43664103746414185},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.3931620121002197},{"id":"https://openalex.org/keywords/environmental-health","display_name":"Environmental health","score":0.38255834579467773},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.35547810792922974}],"concepts":[{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.727614164352417},{"id":"https://openalex.org/C2776577793","wikidata":"https://www.wikidata.org/wiki/Q3137154","display_name":"Non-communicable disease","level":3,"score":0.6173222661018372},{"id":"https://openalex.org/C3018443061","wikidata":"https://www.wikidata.org/wiki/Q166231","display_name":"Communicable disease","level":3,"score":0.5934075117111206},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5426483750343323},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.5337544083595276},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5240359902381897},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.48582980036735535},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.43664103746414185},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3931620121002197},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.38255834579467773},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35547810792922974},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-97749-2_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-97749-2_15","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5299999713897705,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W38649784","https://openalex.org/W1553821517","https://openalex.org/W1672101516","https://openalex.org/W1910433866","https://openalex.org/W1985749074","https://openalex.org/W2000986891","https://openalex.org/W2020918114","https://openalex.org/W2030010230","https://openalex.org/W2038381833","https://openalex.org/W2042506773","https://openalex.org/W2044082102","https://openalex.org/W2049461911","https://openalex.org/W2059518795","https://openalex.org/W2066846750","https://openalex.org/W2075878045","https://openalex.org/W2098756563","https://openalex.org/W2108752510","https://openalex.org/W2113056686","https://openalex.org/W2114617570","https://openalex.org/W2121001699","https://openalex.org/W2122501553","https://openalex.org/W2137575359","https://openalex.org/W2158361939","https://openalex.org/W2391875428","https://openalex.org/W2729169974","https://openalex.org/W2909899515","https://openalex.org/W3028488874"],"related_works":["https://openalex.org/W4298871476","https://openalex.org/W1983514940","https://openalex.org/W4300066354","https://openalex.org/W2357894119","https://openalex.org/W2519772985","https://openalex.org/W3183218422","https://openalex.org/W2609795745","https://openalex.org/W2590045951","https://openalex.org/W2368843184","https://openalex.org/W3130278424"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}