{"id":"https://openalex.org/W2804220431","doi":"https://doi.org/10.1007/978-3-319-92007-8_35","title":"Advertiser Bidding Prediction and Optimization in Online Advertising","display_name":"Advertiser Bidding Prediction and Optimization in Online Advertising","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2804220431","doi":"https://doi.org/10.1007/978-3-319-92007-8_35","mag":"2804220431"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-92007-8_35","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-92007-8_35","pdf_url":null,"source":{"id":"https://openalex.org/S4210185096","display_name":"IFIP advances in information and communication technology","issn_l":"1868-422X","issn":["1868-422X","1868-4238"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IFIP Advances in Information and Communication Technology","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://inria.hal.science/hal-01821064","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059845410","display_name":"Panagiotis Spentzouris","orcid":"https://orcid.org/0000-0002-5833-1713"},"institutions":[{"id":"https://openalex.org/I73142707","display_name":"Athens University of Economics and Business","ror":"https://ror.org/03s262162","country_code":"GR","type":"education","lineage":["https://openalex.org/I73142707"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"Panagiotis Spentzouris","raw_affiliation_strings":["Athens University of Economics and Business Athens, Athens, Greece"],"affiliations":[{"raw_affiliation_string":"Athens University of Economics and Business Athens, Athens, Greece","institution_ids":["https://openalex.org/I73142707"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057979014","display_name":"Iordanis Koutsopoulos","orcid":"https://orcid.org/0000-0001-7699-5276"},"institutions":[{"id":"https://openalex.org/I73142707","display_name":"Athens University of Economics and Business","ror":"https://ror.org/03s262162","country_code":"GR","type":"education","lineage":["https://openalex.org/I73142707"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Iordanis Koutsopoulos","raw_affiliation_strings":["Athens University of Economics and Business Athens, Athens, Greece"],"affiliations":[{"raw_affiliation_string":"Athens University of Economics and Business Athens, Athens, Greece","institution_ids":["https://openalex.org/I73142707"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017221105","display_name":"Kasper Grud Skat Madsen","orcid":"https://orcid.org/0000-0002-1661-6980"},"institutions":[{"id":"https://openalex.org/I2801484278","display_name":"Odense Municipality","ror":"https://ror.org/025csd220","country_code":"DK","type":"government","lineage":["https://openalex.org/I2801484278"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Kasper Grud Madsen","raw_affiliation_strings":["Intelligent Banker, Odense, Denmark"],"affiliations":[{"raw_affiliation_string":"Intelligent Banker, Odense, Denmark","institution_ids":["https://openalex.org/I2801484278"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004358186","display_name":"Tommy Vestergaard Hansen","orcid":null},"institutions":[{"id":"https://openalex.org/I2801484278","display_name":"Odense Municipality","ror":"https://ror.org/025csd220","country_code":"DK","type":"government","lineage":["https://openalex.org/I2801484278"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Tommy Vestergaard Hansen","raw_affiliation_strings":["Intelligent Banker, Odense, Denmark"],"affiliations":[{"raw_affiliation_string":"Intelligent Banker, Odense, Denmark","institution_ids":["https://openalex.org/I2801484278"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5059845410"],"corresponding_institution_ids":["https://openalex.org/I73142707"],"apc_list":null,"apc_paid":null,"fwci":2.9224,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.89086665,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"413","last_page":"424"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.7391652464866638},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.692108154296875},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6682524085044861},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6316118240356445},{"id":"https://openalex.org/keywords/real-time-bidding","display_name":"Real-time bidding","score":0.5614379048347473},{"id":"https://openalex.org/keywords/novelty","display_name":"Novelty","score":0.48567068576812744},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.457630455493927},{"id":"https://openalex.org/keywords/heuristic","display_name":"Heuristic","score":0.45414188504219055},{"id":"https://openalex.org/keywords/position","display_name":"Position (finance)","score":0.4225677251815796},{"id":"https://openalex.org/keywords/page-view","display_name":"Page view","score":0.41635069251060486},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.412349671125412},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.33114954829216003},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1775699257850647},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.14461445808410645},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.14042702317237854},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.13228699564933777},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.11191684007644653},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11016440391540527}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.7391652464866638},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.692108154296875},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6682524085044861},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6316118240356445},{"id":"https://openalex.org/C1525070","wikidata":"https://www.wikidata.org/wiki/Q2134714","display_name":"Real-time bidding","level":3,"score":0.5614379048347473},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.48567068576812744},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.457630455493927},{"id":"https://openalex.org/C173801870","wikidata":"https://www.wikidata.org/wiki/Q201413","display_name":"Heuristic","level":2,"score":0.45414188504219055},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.4225677251815796},{"id":"https://openalex.org/C103645729","wikidata":"https://www.wikidata.org/wiki/Q911187","display_name":"Page view","level":5,"score":0.41635069251060486},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.412349671125412},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33114954829216003},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1775699257850647},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14461445808410645},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.14042702317237854},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13228699564933777},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.11191684007644653},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11016440391540527},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C173576120","wikidata":"https://www.wikidata.org/wiki/Q2641220","display_name":"Static web page","level":4,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.0},{"id":"https://openalex.org/C11392498","wikidata":"https://www.wikidata.org/wiki/Q11288","display_name":"Web server","level":3,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-319-92007-8_35","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-92007-8_35","pdf_url":null,"source":{"id":"https://openalex.org/S4210185096","display_name":"IFIP advances in information and communication technology","issn_l":"1868-422X","issn":["1868-422X","1868-4238"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IFIP Advances in Information and Communication Technology","raw_type":"book-chapter"},{"id":"pmh:oai:HAL:hal-01821064v1","is_oa":true,"landing_page_url":"https://inria.hal.science/hal-01821064","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"14th IFIP International Conference on Artificial Intelligence Applications and Innovations (AIAI), May 2018, Rhodes, Greece. pp.413-424, &#x27E8;10.1007/978-3-319-92007-8_35&#x27E9;","raw_type":"Conference papers"}],"best_oa_location":{"id":"pmh:oai:HAL:hal-01821064v1","is_oa":true,"landing_page_url":"https://inria.hal.science/hal-01821064","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"14th IFIP International Conference on Artificial Intelligence Applications and Innovations (AIAI), May 2018, Rhodes, Greece. pp.413-424, &#x27E8;10.1007/978-3-319-92007-8_35&#x27E9;","raw_type":"Conference papers"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1702271787","https://openalex.org/W1852264786","https://openalex.org/W1888895843","https://openalex.org/W2019762987","https://openalex.org/W2055079831","https://openalex.org/W2073685064","https://openalex.org/W2149822245","https://openalex.org/W2160085520","https://openalex.org/W2562337727","https://openalex.org/W2592801061","https://openalex.org/W2952072798","https://openalex.org/W3105140685"],"related_works":["https://openalex.org/W3099082736","https://openalex.org/W4385421505","https://openalex.org/W341704063","https://openalex.org/W4385565986","https://openalex.org/W2317606158","https://openalex.org/W2951754014","https://openalex.org/W4288257515","https://openalex.org/W2799781735","https://openalex.org/W4312490317","https://openalex.org/W3123475414"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
