{"id":"https://openalex.org/W2732023246","doi":"https://doi.org/10.1007/978-3-319-62701-4_4","title":"Towards an Efficient Method of Modeling \u201cNext Best Action\u201d for Digital Buyer\u2019s Journey in B2B","display_name":"Towards an Efficient Method of Modeling \u201cNext Best Action\u201d for Digital Buyer\u2019s Journey in B2B","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2732023246","doi":"https://doi.org/10.1007/978-3-319-62701-4_4","mag":"2732023246"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-62701-4_4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-62701-4_4","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022528943","display_name":"Anit Bhandari","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Anit Bhandari","raw_affiliation_strings":["VMware Inc., Bangalore, India"],"affiliations":[{"raw_affiliation_string":"VMware Inc., Bangalore, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113935238","display_name":"Kiran Rama","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kiran Rama","raw_affiliation_strings":["VMware Inc., Bangalore, India"],"affiliations":[{"raw_affiliation_string":"VMware Inc., Bangalore, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062572497","display_name":"Nandini Seth","orcid":null},"institutions":[{"id":"https://openalex.org/I44430492","display_name":"Indian Institute of Management Bangalore","ror":"https://ror.org/02xxpjq61","country_code":"IN","type":"education","lineage":["https://openalex.org/I44430492"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Nandini Seth","raw_affiliation_strings":["Indian Institute of Management, Bangalore, India"],"affiliations":[{"raw_affiliation_string":"Indian Institute of Management, Bangalore, India","institution_ids":["https://openalex.org/I44430492"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075141398","display_name":"Nishant Niranjan","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nishant Niranjan","raw_affiliation_strings":["VMware Inc., Bangalore, India"],"affiliations":[{"raw_affiliation_string":"VMware Inc., Bangalore, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060439313","display_name":"Parag Chitalia","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Parag Chitalia","raw_affiliation_strings":["VMware Inc., Bangalore, India"],"affiliations":[{"raw_affiliation_string":"VMware Inc., Bangalore, India","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5017271065","display_name":"Stig Berg","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Stig Berg","raw_affiliation_strings":["VMware Inc., Bangalore, India"],"affiliations":[{"raw_affiliation_string":"VMware Inc., Bangalore, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5022528943"],"corresponding_institution_ids":[],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.14954029,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"45","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8249976634979248},{"id":"https://openalex.org/keywords/asset","display_name":"Asset (computer security)","score":0.6636161208152771},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6091309785842896},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.531758189201355},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.518928050994873},{"id":"https://openalex.org/keywords/action","display_name":"Action (physics)","score":0.4617007374763489},{"id":"https://openalex.org/keywords/rank","display_name":"Rank (graph theory)","score":0.43655073642730713},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.34549206495285034},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.128248929977417},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.09358033537864685}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8249976634979248},{"id":"https://openalex.org/C76178495","wikidata":"https://www.wikidata.org/wiki/Q4808784","display_name":"Asset (computer security)","level":2,"score":0.6636161208152771},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6091309785842896},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.531758189201355},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.518928050994873},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.4617007374763489},{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.43655073642730713},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.34549206495285034},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.128248929977417},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09358033537864685},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-62701-4_4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-62701-4_4","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W35149104","https://openalex.org/W1164346648","https://openalex.org/W1984363873","https://openalex.org/W1994108706","https://openalex.org/W2003083941","https://openalex.org/W2024046085","https://openalex.org/W2027839911","https://openalex.org/W2058040657","https://openalex.org/W2061798849","https://openalex.org/W2061997477","https://openalex.org/W2076344621","https://openalex.org/W2089215879","https://openalex.org/W2096905790","https://openalex.org/W2100805904","https://openalex.org/W2113242816","https://openalex.org/W2118585731","https://openalex.org/W2153635508","https://openalex.org/W2271484124","https://openalex.org/W2296441632","https://openalex.org/W2479691355","https://openalex.org/W2497264409","https://openalex.org/W2559898455","https://openalex.org/W2592113034","https://openalex.org/W2911964244","https://openalex.org/W3138005210","https://openalex.org/W4248696687","https://openalex.org/W7027034647"],"related_works":["https://openalex.org/W2152992791","https://openalex.org/W2112835755","https://openalex.org/W2349674371","https://openalex.org/W4291951920","https://openalex.org/W2097495471","https://openalex.org/W1696545756","https://openalex.org/W4301867002","https://openalex.org/W2952827811","https://openalex.org/W2056202066","https://openalex.org/W2385867212"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
