{"id":"https://openalex.org/W2562670815","doi":"https://doi.org/10.1007/978-3-319-51469-7_13","title":"Adaptive Targeting in Online Advertisement: Models Based on Relative Influence of Factors","display_name":"Adaptive Targeting in Online Advertisement: Models Based on Relative Influence of Factors","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2562670815","doi":"https://doi.org/10.1007/978-3-319-51469-7_13","mag":"2562670815"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-51469-7_13","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-51469-7_13","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010724031","display_name":"Andrey Pepelyshev","orcid":"https://orcid.org/0000-0001-5634-5559"},"institutions":[{"id":"https://openalex.org/I79510175","display_name":"Cardiff University","ror":"https://ror.org/03kk7td41","country_code":"GB","type":"education","lineage":["https://openalex.org/I79510175"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Andrey Pepelyshev","raw_affiliation_strings":["Cardiff University, Cardiff, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cardiff University, Cardiff, UK","institution_ids":["https://openalex.org/I79510175"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041925843","display_name":"Yuri Staroselskiy","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yuri Staroselskiy","raw_affiliation_strings":["Crimtan, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Crimtan, London, UK","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065172367","display_name":"Anatoly Zhigljavsky","orcid":"https://orcid.org/0000-0003-0630-8279"},"institutions":[{"id":"https://openalex.org/I79510175","display_name":"Cardiff University","ror":"https://ror.org/03kk7td41","country_code":"GB","type":"education","lineage":["https://openalex.org/I79510175"]},{"id":"https://openalex.org/I79563041","display_name":"N. I. Lobachevsky State University of Nizhny Novgorod","ror":"https://ror.org/01bb1zm18","country_code":"RU","type":"education","lineage":["https://openalex.org/I79563041"]}],"countries":["GB","RU"],"is_corresponding":false,"raw_author_name":"Anatoly Zhigljavsky","raw_affiliation_strings":["Cardiff University, Cardiff, UK","Lobachevskii State University of Nizhnii Novgorod, Nizhnii Novgorod, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cardiff University, Cardiff, UK","institution_ids":["https://openalex.org/I79510175"]},{"raw_affiliation_string":"Lobachevskii State University of Nizhnii Novgorod, Nizhnii Novgorod, Russia","institution_ids":["https://openalex.org/I79563041"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019044249","display_name":"Roman Guchenko","orcid":null},"institutions":[{"id":"https://openalex.org/I172901346","display_name":"St Petersburg University","ror":"https://ror.org/023znxa73","country_code":"RU","type":"education","lineage":["https://openalex.org/I172901346"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Roman Guchenko","raw_affiliation_strings":["Crimtan, London, UK","St. Petersburg State University, Saint Petersburg, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Crimtan, London, UK","institution_ids":[]},{"raw_affiliation_string":"St. Petersburg State University, Saint Petersburg, Russia","institution_ids":["https://openalex.org/I172901346"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5010724031"],"corresponding_institution_ids":["https://openalex.org/I79510175"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.7328,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.77397959,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"159","last_page":"169"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8663417100906372},{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.7692346572875977},{"id":"https://openalex.org/keywords/simple","display_name":"Simple (philosophy)","score":0.5773182511329651},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5297269225120544},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5068803429603577},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.45388680696487427},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.33578550815582275},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3329031765460968},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.32603147625923157},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2120370864868164},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.08938103914260864}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8663417100906372},{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.7692346572875977},{"id":"https://openalex.org/C2780586882","wikidata":"https://www.wikidata.org/wiki/Q7520643","display_name":"Simple (philosophy)","level":2,"score":0.5773182511329651},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5297269225120544},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5068803429603577},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.45388680696487427},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33578550815582275},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3329031765460968},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.32603147625923157},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2120370864868164},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.08938103914260864},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/978-3-319-51469-7_13","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-51469-7_13","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:http://orca.cardiff.ac.uk:100204","is_oa":false,"landing_page_url":"https://orca.cardiff.ac.uk/id/eprint/100204/1/models-advert7.pdf","pdf_url":"https://orca.cardiff.ac.uk/id/eprint/100204/1/models-advert7.pdf","source":{"id":"https://openalex.org/S4306401195","display_name":"ORCA Online Research @Cardiff (Cardiff University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79510175","host_organization_name":"Cardiff University","host_organization_lineage":["https://openalex.org/I79510175"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"},{"id":"pmh:oai:http://orca-dev.cardiff.ac.uk:100204","is_oa":false,"landing_page_url":"https://orca.cardiff.ac.uk/id/eprint/100204/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401195","display_name":"ORCA Online Research @Cardiff (Cardiff University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79510175","host_organization_name":"Cardiff University","host_organization_lineage":["https://openalex.org/I79510175"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W1558918611","https://openalex.org/W1678356000","https://openalex.org/W1973976093","https://openalex.org/W2030811346","https://openalex.org/W2074694452","https://openalex.org/W2076618162","https://openalex.org/W2099111195","https://openalex.org/W2129606454","https://openalex.org/W2139891288","https://openalex.org/W2210387432","https://openalex.org/W2295739661","https://openalex.org/W2407534897","https://openalex.org/W2515490609","https://openalex.org/W3125251328"],"related_works":["https://openalex.org/W2355561715","https://openalex.org/W2355326491","https://openalex.org/W2389286292","https://openalex.org/W2360751371","https://openalex.org/W2387920521","https://openalex.org/W2389754756","https://openalex.org/W2382224273","https://openalex.org/W2373538886","https://openalex.org/W2360290312","https://openalex.org/W2369836678"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-08-11T07:18:39.950985","created_date":"2025-10-10T00:00:00"}