{"id":"https://openalex.org/W2481567325","doi":"https://doi.org/10.1007/978-3-319-40548-3_35","title":"An Eye-Tracking Approach to Evaluating Decision-Makers\u2019 Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli","display_name":"An Eye-Tracking Approach to Evaluating Decision-Makers\u2019 Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2481567325","doi":"https://doi.org/10.1007/978-3-319-40548-3_35","mag":"2481567325"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-40548-3_35","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-40548-3_35","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112023416","display_name":"Min Hee Hahn","orcid":null},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Min Hee Hahn","raw_affiliation_strings":["SKK Business School, Creativity Science Research Institute, Sungkyunkwan University, Seoul, 03063, Republic of Korea"],"affiliations":[{"raw_affiliation_string":"SKK Business School, Creativity Science Research Institute, Sungkyunkwan University, Seoul, 03063, Republic of Korea","institution_ids":["https://openalex.org/I848706"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050400261","display_name":"Kun Chang Lee","orcid":"https://orcid.org/0000-0003-4286-052X"},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]},{"id":"https://openalex.org/I2250650973","display_name":"Samsung (South Korea)","ror":"https://ror.org/04w3jy968","country_code":"KR","type":"company","lineage":["https://openalex.org/I2250650973"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Kun Chang Lee","raw_affiliation_strings":["SKK Business School, SAIHST (Samsung Advanced Institute of Health Sciences and Technology), Creativity Science Research Institute, Sungkyunkwan University, Seoul, 03063, Republic of Korea"],"affiliations":[{"raw_affiliation_string":"SKK Business School, SAIHST (Samsung Advanced Institute of Health Sciences and Technology), Creativity Science Research Institute, Sungkyunkwan University, Seoul, 03063, Republic of Korea","institution_ids":["https://openalex.org/I848706","https://openalex.org/I2250650973"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047744572","display_name":"Seong Wook Chae","orcid":"https://orcid.org/0000-0002-0275-6376"},"institutions":[{"id":"https://openalex.org/I162706563","display_name":"Hoseo University","ror":"https://ror.org/01qyd4k24","country_code":"KR","type":"education","lineage":["https://openalex.org/I162706563"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Seong Wook Chae","raw_affiliation_strings":["Department of Business Administration, Hoseo University, Cheonan, 31066, Republic of Korea"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Hoseo University, Cheonan, 31066, Republic of Korea","institution_ids":["https://openalex.org/I162706563"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5050400261"],"corresponding_institution_ids":["https://openalex.org/I2250650973","https://openalex.org/I848706"],"apc_list":null,"apc_paid":null,"fwci":3.5879,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.91337974,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"209","last_page":"215"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10525","display_name":"Human-Automation Interaction and Safety","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10525","display_name":"Human-Automation Interaction and Safety","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9819999933242798,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.7860450744628906},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.6927227973937988},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.578336775302887},{"id":"https://openalex.org/keywords/cognitive-load","display_name":"Cognitive load","score":0.5391358137130737},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5129677653312683},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.45347172021865845},{"id":"https://openalex.org/keywords/tracking","display_name":"Tracking (education)","score":0.4458928406238556},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3662113845348358},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.20801204442977905},{"id":"https://openalex.org/keywords/neuroscience","display_name":"Neuroscience","score":0.1915876567363739},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.15001237392425537}],"concepts":[{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.7860450744628906},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.6927227973937988},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.578336775302887},{"id":"https://openalex.org/C61641136","wikidata":"https://www.wikidata.org/wiki/Q1107019","display_name":"Cognitive load","level":3,"score":0.5391358137130737},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5129677653312683},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.45347172021865845},{"id":"https://openalex.org/C2775936607","wikidata":"https://www.wikidata.org/wiki/Q466845","display_name":"Tracking (education)","level":2,"score":0.4458928406238556},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3662113845348358},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.20801204442977905},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.1915876567363739},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15001237392425537},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-40548-3_35","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-40548-3_35","pdf_url":null,"source":{"id":"https://openalex.org/S2764900261","display_name":"Communications in computer and information science","issn_l":"1865-0929","issn":["1865-0929","1865-0937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Computer and Information Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6000000238418579,"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W576204169","https://openalex.org/W956405172","https://openalex.org/W1973742951","https://openalex.org/W1992180839","https://openalex.org/W2022732461","https://openalex.org/W2023292494","https://openalex.org/W2030299881","https://openalex.org/W2031681959","https://openalex.org/W2036530483","https://openalex.org/W2040004674","https://openalex.org/W2043143027","https://openalex.org/W2062242288","https://openalex.org/W2079419636","https://openalex.org/W2110471080","https://openalex.org/W2152982168","https://openalex.org/W2185427288","https://openalex.org/W4210497111","https://openalex.org/W4254808929"],"related_works":["https://openalex.org/W2084086966","https://openalex.org/W3188425112","https://openalex.org/W2037482284","https://openalex.org/W4380629719","https://openalex.org/W2023861399","https://openalex.org/W2730915376","https://openalex.org/W2183783065","https://openalex.org/W2529275262","https://openalex.org/W2604475261","https://openalex.org/W4394591906"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}