{"id":"https://openalex.org/W2500753212","doi":"https://doi.org/10.1007/978-3-319-39396-4_9","title":"Multimodal Impact on Consumer Purchase Decisions: Initial Results","display_name":"Multimodal Impact on Consumer Purchase Decisions: Initial Results","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2500753212","doi":"https://doi.org/10.1007/978-3-319-39396-4_9","mag":"2500753212"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-39396-4_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-39396-4_9","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112215679","display_name":"Dimitrios Rigas","orcid":null},"institutions":[{"id":"https://openalex.org/I177463362","display_name":"University of West London","ror":"https://ror.org/03e5mzp60","country_code":"GB","type":"education","lineage":["https://openalex.org/I177463362"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Dimitrios Rigas","raw_affiliation_strings":["University of West London, London, W5 5RF, UK"],"affiliations":[{"raw_affiliation_string":"University of West London, London, W5 5RF, UK","institution_ids":["https://openalex.org/I177463362"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054112197","display_name":"Nazish Riaz","orcid":null},"institutions":[{"id":"https://openalex.org/I177463362","display_name":"University of West London","ror":"https://ror.org/03e5mzp60","country_code":"GB","type":"education","lineage":["https://openalex.org/I177463362"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Nazish Riaz","raw_affiliation_strings":["University of West London, London, W5 5RF, UK"],"affiliations":[{"raw_affiliation_string":"University of West London, London, W5 5RF, UK","institution_ids":["https://openalex.org/I177463362"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5112215679"],"corresponding_institution_ids":["https://openalex.org/I177463362"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.9536,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.7075227,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"94","last_page":"105"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11148","display_name":"Language, Metaphor, and Cognition","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.9842000007629395,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.745240330696106},{"id":"https://openalex.org/keywords/multimodality","display_name":"Multimodality","score":0.6961411237716675},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.6340116858482361},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4818650186061859},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4388316869735718},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3810749351978302},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.300967276096344},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.21737340092658997},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.17349186539649963},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.13471704721450806}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.745240330696106},{"id":"https://openalex.org/C2780910867","wikidata":"https://www.wikidata.org/wiki/Q1952416","display_name":"Multimodality","level":2,"score":0.6961411237716675},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6340116858482361},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4818650186061859},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4388316869735718},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3810749351978302},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.300967276096344},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21737340092658997},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17349186539649963},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.13471704721450806},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-319-39396-4_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-39396-4_9","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:repository.uwl.ac.uk:2628","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306402477","display_name":"UWL Repository (University of West London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177463362","host_organization_name":"University of West London","host_organization_lineage":["https://openalex.org/I177463362"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.7900000214576721}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W1493795649","https://openalex.org/W1507026990","https://openalex.org/W1748679886","https://openalex.org/W1810409489","https://openalex.org/W1965477764","https://openalex.org/W1989689139","https://openalex.org/W2002331242","https://openalex.org/W2006992911","https://openalex.org/W2056808145","https://openalex.org/W2063250203","https://openalex.org/W2089153775","https://openalex.org/W2089426052","https://openalex.org/W2095921902","https://openalex.org/W2098099892","https://openalex.org/W2110975624","https://openalex.org/W2121779059","https://openalex.org/W2145437113","https://openalex.org/W2149142441","https://openalex.org/W2153853937","https://openalex.org/W2324739133","https://openalex.org/W2480704112","https://openalex.org/W2484329453","https://openalex.org/W3034168351","https://openalex.org/W3126012494"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W4205899436","https://openalex.org/W2462138927","https://openalex.org/W3111427900","https://openalex.org/W4302009627","https://openalex.org/W4212781403","https://openalex.org/W4388989680","https://openalex.org/W2901011898","https://openalex.org/W3160379098","https://openalex.org/W2373442452"],"abstract_inverted_index":null,"counts_by_year":[{"year":2016,"cited_by_count":2}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}
