{"id":"https://openalex.org/W2407534897","doi":"https://doi.org/10.1007/978-3-319-27926-8_21","title":"Adaptive Targeting for Online Advertisement","display_name":"Adaptive Targeting for Online Advertisement","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2407534897","doi":"https://doi.org/10.1007/978-3-319-27926-8_21","mag":"2407534897"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-27926-8_21","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-27926-8_21","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010724031","display_name":"Andrey Pepelyshev","orcid":"https://orcid.org/0000-0001-5634-5559"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Andrey Pepelyshev","raw_affiliation_strings":["Cardiff University, Nizhnii Novgorod, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cardiff University, Nizhnii Novgorod, Russia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041925843","display_name":"Yuri Staroselskiy","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yuri Staroselskiy","raw_affiliation_strings":["Crimtan, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Crimtan, London, UK","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065172367","display_name":"Anatoly Zhigljavsky","orcid":"https://orcid.org/0000-0003-0630-8279"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anatoly Zhigljavsky","raw_affiliation_strings":["Cardiff University, Nizhnii Novgorod, Russia","University of Nizhnii Novgorod, Nizhnii Novgorod, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cardiff University, Nizhnii Novgorod, Russia","institution_ids":[]},{"raw_affiliation_string":"University of Nizhnii Novgorod, Nizhnii Novgorod, Russia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5010724031"],"corresponding_institution_ids":[],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":2.2648,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.90221187,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"240","last_page":"251"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9739999771118164,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8519127368927002},{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.7102600336074829},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5395594835281372},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4397231638431549},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3267955482006073},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.057662397623062134}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8519127368927002},{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.7102600336074829},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5395594835281372},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4397231638431549},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3267955482006073},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.057662397623062134},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/978-3-319-27926-8_21","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-27926-8_21","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:https://orca.cardiff.ac.uk:86818","is_oa":false,"landing_page_url":"https://orca.cardiff.ac.uk/id/eprint/86818/1/bidding_online_ads_Sep25.pdf","pdf_url":"https://orca.cardiff.ac.uk/id/eprint/86818/1/bidding_online_ads_Sep25.pdf","source":{"id":"https://openalex.org/S4306401195","display_name":"ORCA Online Research @Cardiff (Cardiff University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79510175","host_organization_name":"Cardiff University","host_organization_lineage":["https://openalex.org/I79510175"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Conference or Workshop Item"},{"id":"pmh:oai:http://orca-dev.cardiff.ac.uk:86818","is_oa":false,"landing_page_url":"https://orca.cardiff.ac.uk/id/eprint/86818/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401195","display_name":"ORCA Online Research @Cardiff (Cardiff University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79510175","host_organization_name":"Cardiff University","host_organization_lineage":["https://openalex.org/I79510175"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1554763265","https://openalex.org/W1660264423","https://openalex.org/W1678356000","https://openalex.org/W1788809966","https://openalex.org/W1823461189","https://openalex.org/W1973976093","https://openalex.org/W2021375049","https://openalex.org/W2031448663","https://openalex.org/W2065867349","https://openalex.org/W2074694452","https://openalex.org/W2100948431","https://openalex.org/W2139891288","https://openalex.org/W2162067838","https://openalex.org/W2169065610","https://openalex.org/W2295739661","https://openalex.org/W3122305203","https://openalex.org/W3123656117","https://openalex.org/W3125251328"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2355561715","https://openalex.org/W2355326491","https://openalex.org/W2389286292","https://openalex.org/W2360751371","https://openalex.org/W2387920521","https://openalex.org/W2389754756","https://openalex.org/W2382224273","https://openalex.org/W2373538886","https://openalex.org/W2360290312"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-08-11T07:18:39.950985","created_date":"2025-10-10T00:00:00"}