{"id":"https://openalex.org/W2211196830","doi":"https://doi.org/10.1007/978-3-319-25897-3_11","title":"Case-Based Development of Consumer Preferences Using Brand Personality and Values Co-creation","display_name":"Case-Based Development of Consumer Preferences Using Brand Personality and Values Co-creation","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2211196830","doi":"https://doi.org/10.1007/978-3-319-25897-3_11","mag":"2211196830"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-25897-3_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-25897-3_11","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://inria.hal.science/hal-01442249","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055213989","display_name":"Eric-Oluf Svee","orcid":"https://orcid.org/0000-0003-2218-8094"},"institutions":[{"id":"https://openalex.org/I161593684","display_name":"Stockholm University","ror":"https://ror.org/05f0yaq80","country_code":"SE","type":"education","lineage":["https://openalex.org/I161593684"]},{"id":"https://openalex.org/I4210160701","display_name":"Kista Photonics Research Center","ror":"https://ror.org/05j59av97","country_code":"SE","type":"facility","lineage":["https://openalex.org/I4210160701"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Eric-Oluf Svee","raw_affiliation_strings":["Department of Computer and Systems Sciences, Stockholm University, Box 7003, 16407, Kista, Sweden"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer and Systems Sciences, Stockholm University, Box 7003, 16407, Kista, Sweden","institution_ids":["https://openalex.org/I4210160701","https://openalex.org/I161593684"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5008928633","display_name":"Jelena Zdravkovi\u0107","orcid":"https://orcid.org/0000-0002-0870-0330"},"institutions":[{"id":"https://openalex.org/I161593684","display_name":"Stockholm University","ror":"https://ror.org/05f0yaq80","country_code":"SE","type":"education","lineage":["https://openalex.org/I161593684"]},{"id":"https://openalex.org/I4210160701","display_name":"Kista Photonics Research Center","ror":"https://ror.org/05j59av97","country_code":"SE","type":"facility","lineage":["https://openalex.org/I4210160701"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Jelena Zdravkovic","raw_affiliation_strings":["Department of Computer and Systems Sciences, Stockholm University, Box 7003, 16407, Kista, Sweden"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer and Systems Sciences, Stockholm University, Box 7003, 16407, Kista, Sweden","institution_ids":["https://openalex.org/I4210160701","https://openalex.org/I161593684"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.553,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.96598209,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"159","last_page":"173"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9872000217437744,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9850999712944031,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.5161470174789429},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.4877984821796417},{"id":"https://openalex.org/keywords/artifact","display_name":"Artifact (error)","score":0.46845006942749023},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4508990943431854},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4488813281059265},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4342940151691437},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.43169859051704407},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.42060866951942444},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.41857412457466125},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3841964304447174},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3518443703651428},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.22837641835212708},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.09998652338981628},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.09926128387451172},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08316490054130554},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.08025729656219482},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.07489064335823059}],"concepts":[{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.5161470174789429},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.4877984821796417},{"id":"https://openalex.org/C2779010991","wikidata":"https://www.wikidata.org/wiki/Q2720909","display_name":"Artifact (error)","level":2,"score":0.46845006942749023},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4508990943431854},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4488813281059265},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4342940151691437},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43169859051704407},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.42060866951942444},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.41857412457466125},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3841964304447174},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3518443703651428},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22837641835212708},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.09998652338981628},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09926128387451172},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08316490054130554},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.08025729656219482},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.07489064335823059},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-319-25897-3_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-25897-3_11","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"},{"id":"pmh:oai:HAL:hal-01442249v1","is_oa":true,"landing_page_url":"https://inria.hal.science/hal-01442249","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"8th Practice of Enterprise Modelling (P0EM), Nov 2015, Valencia, Spain. pp.159-173, ⟨10.1007/978-3-319-25897-3_11⟩","raw_type":"Conference papers"}],"best_oa_location":{"id":"pmh:oai:HAL:hal-01442249v1","is_oa":true,"landing_page_url":"https://inria.hal.science/hal-01442249","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"8th Practice of Enterprise Modelling (P0EM), Nov 2015, Valencia, Spain. pp.159-173, ⟨10.1007/978-3-319-25897-3_11⟩","raw_type":"Conference papers"},"sustainable_development_goals":[{"score":0.4099999964237213,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W110179832","https://openalex.org/W755470365","https://openalex.org/W1489109817","https://openalex.org/W1495381128","https://openalex.org/W1585155070","https://openalex.org/W1591268244","https://openalex.org/W1689771227","https://openalex.org/W1930303402","https://openalex.org/W1963620879","https://openalex.org/W2018962458","https://openalex.org/W2026149024","https://openalex.org/W2045451978","https://openalex.org/W2061287556","https://openalex.org/W2099213660","https://openalex.org/W2153900863","https://openalex.org/W2158393623","https://openalex.org/W2162040794","https://openalex.org/W2485286113","https://openalex.org/W3121590070","https://openalex.org/W3121604709","https://openalex.org/W3125623877","https://openalex.org/W4292542163","https://openalex.org/W4292639431"],"related_works":["https://openalex.org/W52840052","https://openalex.org/W1741504538","https://openalex.org/W1687852313","https://openalex.org/W3029243869","https://openalex.org/W2019696434","https://openalex.org/W2502336004","https://openalex.org/W3162837891","https://openalex.org/W4308623176","https://openalex.org/W2358078963","https://openalex.org/W2023249001"],"abstract_inverted_index":null,"counts_by_year":[{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}