{"id":"https://openalex.org/W1152173271","doi":"https://doi.org/10.1007/978-3-319-19638-1_43","title":"Using Social Media Advertising to Increase the Awareness, Promotion and Diffusion of Public and Private Entities","display_name":"Using Social Media Advertising to Increase the Awareness, Promotion and Diffusion of Public and Private Entities","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W1152173271","doi":"https://doi.org/10.1007/978-3-319-19638-1_43","mag":"1152173271"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-19638-1_43","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-19638-1_43","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044210719","display_name":"Eva Lahuerta-Otero","orcid":"https://orcid.org/0000-0003-4019-8659"},"institutions":[{"id":"https://openalex.org/I184999862","display_name":"Universidad de Salamanca","ror":"https://ror.org/02f40zc51","country_code":"ES","type":"education","lineage":["https://openalex.org/I184999862"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Eva Lahuerta Otero","raw_affiliation_strings":["Department of Business Administration, University of Salamanca, Campus Miguel de Unamuno, 37007, Salamanca, Spain"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, University of Salamanca, Campus Miguel de Unamuno, 37007, Salamanca, Spain","institution_ids":["https://openalex.org/I184999862"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024379020","display_name":"Rebeca Cordero-Guti\u00e9rrez","orcid":"https://orcid.org/0000-0003-3352-7696"},"institutions":[{"id":"https://openalex.org/I184999862","display_name":"Universidad de Salamanca","ror":"https://ror.org/02f40zc51","country_code":"ES","type":"education","lineage":["https://openalex.org/I184999862"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Rebeca Cordero Guti\u00e9rrez","raw_affiliation_strings":["Department of Business Administration, University of Salamanca, Campus Miguel de Unamuno, 37007, Salamanca, Spain"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, University of Salamanca, Campus Miguel de Unamuno, 37007, Salamanca, Spain","institution_ids":["https://openalex.org/I184999862"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5044210719"],"corresponding_institution_ids":["https://openalex.org/I184999862"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.02659036,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"377","last_page":"384"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9782999753952026,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.970300018787384,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.7773804068565369},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.6953346133232117},{"id":"https://openalex.org/keywords/dissemination","display_name":"Dissemination","score":0.6716138124465942},{"id":"https://openalex.org/keywords/point","display_name":"Point (geometry)","score":0.5995185375213623},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5925908088684082},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.47321218252182007},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.47220903635025024},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.45895323157310486},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.45807501673698425},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4359017610549927},{"id":"https://openalex.org/keywords/digital-media","display_name":"Digital media","score":0.4323872923851013},{"id":"https://openalex.org/keywords/online-community","display_name":"Online community","score":0.41825687885284424},{"id":"https://openalex.org/keywords/social-marketing","display_name":"Social marketing","score":0.4114886522293091},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.23583856225013733},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1921308934688568},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.1424763798713684},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1281464695930481}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7773804068565369},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.6953346133232117},{"id":"https://openalex.org/C101780184","wikidata":"https://www.wikidata.org/wiki/Q840576","display_name":"Dissemination","level":2,"score":0.6716138124465942},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.5995185375213623},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5925908088684082},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.47321218252182007},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.47220903635025024},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.45895323157310486},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45807501673698425},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4359017610549927},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.4323872923851013},{"id":"https://openalex.org/C2778165684","wikidata":"https://www.wikidata.org/wiki/Q6576792","display_name":"Online community","level":2,"score":0.41825687885284424},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4114886522293091},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23583856225013733},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1921308934688568},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1424763798713684},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1281464695930481},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-19638-1_43","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-19638-1_43","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1964798699","https://openalex.org/W1966384076","https://openalex.org/W2039277092","https://openalex.org/W2069299689","https://openalex.org/W2100217324","https://openalex.org/W2116083387","https://openalex.org/W4200051735","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2733746588","https://openalex.org/W4308250853","https://openalex.org/W2991167077","https://openalex.org/W2278848184","https://openalex.org/W2966138772","https://openalex.org/W3177924225","https://openalex.org/W1152173271","https://openalex.org/W3158550165","https://openalex.org/W2752147607","https://openalex.org/W3018316330"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
