{"id":"https://openalex.org/W1920843806","doi":"https://doi.org/10.1007/978-3-319-08976-8_10","title":"Data Mining Cultural Aspects of Social Media Marketing","display_name":"Data Mining Cultural Aspects of Social Media Marketing","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W1920843806","doi":"https://doi.org/10.1007/978-3-319-08976-8_10","mag":"1920843806"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-08976-8_10","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-08976-8_10","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040386530","display_name":"Ronald Hochreiter","orcid":"https://orcid.org/0000-0002-7120-8939"},"institutions":[{"id":"https://openalex.org/I102248843","display_name":"Vienna University of Economics and Business","ror":"https://ror.org/03yn8s215","country_code":"AT","type":"education","lineage":["https://openalex.org/I102248843"]}],"countries":["AT"],"is_corresponding":true,"raw_author_name":"Ronald Hochreiter","raw_affiliation_strings":["Institute for Statistics and Mathematics, WU Vienna University of Economics and Business, Austria","WU (Vienna University of Economics and Business )"],"affiliations":[{"raw_affiliation_string":"Institute for Statistics and Mathematics, WU Vienna University of Economics and Business, Austria","institution_ids":["https://openalex.org/I102248843"]},{"raw_affiliation_string":"WU (Vienna University of Economics and Business )","institution_ids":["https://openalex.org/I102248843"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076116710","display_name":"Christoph Waldhauser","orcid":"https://orcid.org/0000-0002-1410-0382"},"institutions":[{"id":"https://openalex.org/I102248843","display_name":"Vienna University of Economics and Business","ror":"https://ror.org/03yn8s215","country_code":"AT","type":"education","lineage":["https://openalex.org/I102248843"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Christoph Waldhauser","raw_affiliation_strings":["Institute for Statistics and Mathematics, WU Vienna University of Economics and Business, Austria","WU (Vienna University of Economics and Business )"],"affiliations":[{"raw_affiliation_string":"Institute for Statistics and Mathematics, WU Vienna University of Economics and Business, Austria","institution_ids":["https://openalex.org/I102248843"]},{"raw_affiliation_string":"WU (Vienna University of Economics and Business )","institution_ids":["https://openalex.org/I102248843"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5040386530"],"corresponding_institution_ids":["https://openalex.org/I102248843"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":2.5394,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.89115954,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"130","last_page":"143"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9869999885559082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.8756592273712158},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7055606245994568},{"id":"https://openalex.org/keywords/german","display_name":"German","score":0.6703318357467651},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6380588412284851},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.551013708114624},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.5118531584739685},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.4585317373275757},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4442240595817566},{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"Sentiment analysis","score":0.4310433864593506},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.41432851552963257},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.35246819257736206},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.21295762062072754},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.19433361291885376},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.17909520864486694},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.13983154296875}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.8756592273712158},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7055606245994568},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.6703318357467651},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6380588412284851},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.551013708114624},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.5118531584739685},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4585317373275757},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4442240595817566},{"id":"https://openalex.org/C66402592","wikidata":"https://www.wikidata.org/wiki/Q2271421","display_name":"Sentiment analysis","level":2,"score":0.4310433864593506},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.41432851552963257},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35246819257736206},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21295762062072754},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19433361291885376},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.17909520864486694},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.13983154296875},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-08976-8_10","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-08976-8_10","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":53,"referenced_works":["https://openalex.org/W20904548","https://openalex.org/W104259186","https://openalex.org/W111805448","https://openalex.org/W135700821","https://openalex.org/W207934521","https://openalex.org/W219331276","https://openalex.org/W362565005","https://openalex.org/W579786539","https://openalex.org/W617994985","https://openalex.org/W1513618424","https://openalex.org/W1581485226","https://openalex.org/W1587026990","https://openalex.org/W1604653286","https://openalex.org/W1814023381","https://openalex.org/W1990513740","https://openalex.org/W2006969979","https://openalex.org/W2034713362","https://openalex.org/W2041905826","https://openalex.org/W2044452299","https://openalex.org/W2058740785","https://openalex.org/W2061820396","https://openalex.org/W2096805617","https://openalex.org/W2101196063","https://openalex.org/W2105301421","https://openalex.org/W2108646579","https://openalex.org/W2117223641","https://openalex.org/W2123944152","https://openalex.org/W2135526934","https://openalex.org/W2149731496","https://openalex.org/W2149741875","https://openalex.org/W2184577835","https://openalex.org/W2252926514","https://openalex.org/W2281663658","https://openalex.org/W2314762674","https://openalex.org/W2406116889","https://openalex.org/W2487448728","https://openalex.org/W2489862047","https://openalex.org/W2496077399","https://openalex.org/W2498245228","https://openalex.org/W2505022652","https://openalex.org/W2914605928","https://openalex.org/W3123091093","https://openalex.org/W4211186029","https://openalex.org/W4230096730","https://openalex.org/W4232212779","https://openalex.org/W4232378426","https://openalex.org/W4233098308","https://openalex.org/W4234857136","https://openalex.org/W4235564798","https://openalex.org/W4239129262","https://openalex.org/W4239727704","https://openalex.org/W4243733148","https://openalex.org/W4385484614"],"related_works":["https://openalex.org/W2093123876","https://openalex.org/W4388192780","https://openalex.org/W2217604302","https://openalex.org/W1977056376","https://openalex.org/W3003660877","https://openalex.org/W3035696098","https://openalex.org/W2967815204","https://openalex.org/W2738042108","https://openalex.org/W1589863931","https://openalex.org/W4312497729"],"abstract_inverted_index":null,"counts_by_year":[{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}