{"id":"https://openalex.org/W188240025","doi":"https://doi.org/10.1007/978-3-319-07293-7_15","title":"Social Media Marketing on Twitter","display_name":"Social Media Marketing on Twitter","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W188240025","doi":"https://doi.org/10.1007/978-3-319-07293-7_15","mag":"188240025"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-07293-7_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-07293-7_15","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001589359","display_name":"Constantinos K. Coursaris","orcid":"https://orcid.org/0000-0001-9301-3289"},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Constantinos K. Coursaris","raw_affiliation_strings":["Michigan State University East Lansing, MI, USA"],"affiliations":[{"raw_affiliation_string":"Michigan State University East Lansing, MI, USA","institution_ids":["https://openalex.org/I87216513"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034882587","display_name":"Wietske Van Osch","orcid":null},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Wietske van Osch","raw_affiliation_strings":["Michigan State University East Lansing, MI, USA"],"affiliations":[{"raw_affiliation_string":"Michigan State University East Lansing, MI, USA","institution_ids":["https://openalex.org/I87216513"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044158201","display_name":"Brandon Brooks","orcid":null},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Brandon Brooks","raw_affiliation_strings":["Michigan State University East Lansing, MI, USA"],"affiliations":[{"raw_affiliation_string":"Michigan State University East Lansing, MI, USA","institution_ids":["https://openalex.org/I87216513"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5001589359"],"corresponding_institution_ids":["https://openalex.org/I87216513"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.02507922,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"155","last_page":"165"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9925000071525574,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7259619832038879},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6723764538764954},{"id":"https://openalex.org/keywords/variety","display_name":"Variety (cybernetics)","score":0.5805404186248779},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.5797087550163269},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.4716840386390686},{"id":"https://openalex.org/keywords/domain","display_name":"Domain (mathematical analysis)","score":0.44179999828338623},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.308318555355072}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7259619832038879},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6723764538764954},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.5805404186248779},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.5797087550163269},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.4716840386390686},{"id":"https://openalex.org/C36503486","wikidata":"https://www.wikidata.org/wiki/Q11235244","display_name":"Domain (mathematical analysis)","level":2,"score":0.44179999828338623},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.308318555355072},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-07293-7_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-07293-7_15","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W119361650","https://openalex.org/W649579816","https://openalex.org/W1517381134","https://openalex.org/W1527311855","https://openalex.org/W1583242605","https://openalex.org/W1596579256","https://openalex.org/W1968401483","https://openalex.org/W1969032693","https://openalex.org/W1989743986","https://openalex.org/W2005020530","https://openalex.org/W2029776915","https://openalex.org/W2086974124","https://openalex.org/W2108752510","https://openalex.org/W2120577187","https://openalex.org/W2121583048","https://openalex.org/W2141951329","https://openalex.org/W2146691185","https://openalex.org/W2164777277","https://openalex.org/W2324740124","https://openalex.org/W2329395632","https://openalex.org/W2418025393","https://openalex.org/W2909933925","https://openalex.org/W3112440967","https://openalex.org/W3168665536","https://openalex.org/W3215598532"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W1968064866","https://openalex.org/W1977056376","https://openalex.org/W3003660877","https://openalex.org/W3035696098","https://openalex.org/W2967815204","https://openalex.org/W2738042108","https://openalex.org/W1589863931","https://openalex.org/W4312497729","https://openalex.org/W2807878146"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}