{"id":"https://openalex.org/W180047673","doi":"https://doi.org/10.1007/978-3-319-06538-0_15","title":"A Pilot Study on the Effects of Personality Traits on the Usage of Mobile Applications: A Case Study on Office Workers and Tertiary Students in the Bangkok Area","display_name":"A Pilot Study on the Effects of Personality Traits on the Usage of Mobile Applications: A Case Study on Office Workers and Tertiary Students in the Bangkok Area","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W180047673","doi":"https://doi.org/10.1007/978-3-319-06538-0_15","mag":"180047673"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-06538-0_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-06538-0_15","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030781696","display_name":"Charnsak Srisawatsakul","orcid":"https://orcid.org/0000-0003-3195-8628"},"institutions":[{"id":"https://openalex.org/I60837268","display_name":"King Mongkut's University of Technology Thonburi","ror":"https://ror.org/0057ax056","country_code":"TH","type":"education","lineage":["https://openalex.org/I60837268"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Charnsak Srisawatsakul","raw_affiliation_strings":["Requirement Engineering Laboratory, School of Information Technology, King Mongkut\u2019s University of Technology Thonburi, Bangkok, Thailand","Requirement Engineering Laboratory, School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand"],"affiliations":[{"raw_affiliation_string":"Requirement Engineering Laboratory, School of Information Technology, King Mongkut\u2019s University of Technology Thonburi, Bangkok, Thailand","institution_ids":["https://openalex.org/I60837268"]},{"raw_affiliation_string":"Requirement Engineering Laboratory, School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand","institution_ids":["https://openalex.org/I60837268"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060519573","display_name":"Gerald Quirchmayr","orcid":"https://orcid.org/0000-0003-2998-742X"},"institutions":[{"id":"https://openalex.org/I129774422","display_name":"University of Vienna","ror":"https://ror.org/03prydq77","country_code":"AT","type":"education","lineage":["https://openalex.org/I129774422"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Gerald Quirchmayr","raw_affiliation_strings":["Faculty of Computer Science, University of Vienna, Vienna, Austria"],"affiliations":[{"raw_affiliation_string":"Faculty of Computer Science, University of Vienna, Vienna, Austria","institution_ids":["https://openalex.org/I129774422"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018183180","display_name":"Borworn Papasratorn","orcid":"https://orcid.org/0000-0002-2238-4290"},"institutions":[{"id":"https://openalex.org/I60837268","display_name":"King Mongkut's University of Technology Thonburi","ror":"https://ror.org/0057ax056","country_code":"TH","type":"education","lineage":["https://openalex.org/I60837268"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Borworn Papasratorn","raw_affiliation_strings":["Requirement Engineering Laboratory, School of Information Technology, King Mongkut\u2019s University of Technology Thonburi, Bangkok, Thailand","Requirement Engineering Laboratory, School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand"],"affiliations":[{"raw_affiliation_string":"Requirement Engineering Laboratory, School of Information Technology, King Mongkut\u2019s University of Technology Thonburi, Bangkok, Thailand","institution_ids":["https://openalex.org/I60837268"]},{"raw_affiliation_string":"Requirement Engineering Laboratory, School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand","institution_ids":["https://openalex.org/I60837268"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5030781696"],"corresponding_institution_ids":["https://openalex.org/I60837268"],"apc_list":null,"apc_paid":null,"fwci":3.3225,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.91687552,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"145","last_page":"155"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11040","display_name":"Personality Traits and Psychology","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11040","display_name":"Personality Traits and Psychology","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9927999973297119,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.8266628980636597},{"id":"https://openalex.org/keywords/trait","display_name":"Trait","score":0.701636016368866},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.6889677047729492},{"id":"https://openalex.org/keywords/agreeableness","display_name":"Agreeableness","score":0.6519389152526855},{"id":"https://openalex.org/keywords/neuroticism","display_name":"Neuroticism","score":0.6273255944252014},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.5702570080757141},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5425342917442322},{"id":"https://openalex.org/keywords/trait-theory","display_name":"Trait theory","score":0.49656540155410767},{"id":"https://openalex.org/keywords/extraversion-and-introversion","display_name":"Extraversion and introversion","score":0.38883084058761597},{"id":"https://openalex.org/keywords/applied-psychology","display_name":"Applied psychology","score":0.35452383756637573},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.32614272832870483},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2418155074119568},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.23720458149909973},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2089364230632782}],"concepts":[{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.8266628980636597},{"id":"https://openalex.org/C106934330","wikidata":"https://www.wikidata.org/wiki/Q1971873","display_name":"Trait","level":2,"score":0.701636016368866},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.6889677047729492},{"id":"https://openalex.org/C170760736","wikidata":"https://www.wikidata.org/wiki/Q380358","display_name":"Agreeableness","level":5,"score":0.6519389152526855},{"id":"https://openalex.org/C94612546","wikidata":"https://www.wikidata.org/wiki/Q1540168","display_name":"Neuroticism","level":3,"score":0.6273255944252014},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5702570080757141},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5425342917442322},{"id":"https://openalex.org/C31670503","wikidata":"https://www.wikidata.org/wiki/Q18773","display_name":"Trait theory","level":4,"score":0.49656540155410767},{"id":"https://openalex.org/C127816348","wikidata":"https://www.wikidata.org/wiki/Q127588","display_name":"Extraversion and introversion","level":4,"score":0.38883084058761597},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.35452383756637573},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32614272832870483},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2418155074119568},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23720458149909973},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2089364230632782},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-06538-0_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-06538-0_15","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.5199999809265137}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W606553535","https://openalex.org/W1556033561","https://openalex.org/W1641003075","https://openalex.org/W1965481764","https://openalex.org/W1984806222","https://openalex.org/W1998821658","https://openalex.org/W2007805472","https://openalex.org/W2010027905","https://openalex.org/W2024061006","https://openalex.org/W2037272049","https://openalex.org/W2042049661","https://openalex.org/W2050019501","https://openalex.org/W2050934979","https://openalex.org/W2052188346","https://openalex.org/W2071559616","https://openalex.org/W2080776513","https://openalex.org/W2103419363","https://openalex.org/W2105450965","https://openalex.org/W2123506767","https://openalex.org/W2131402505","https://openalex.org/W2136219431","https://openalex.org/W2150682902","https://openalex.org/W2156771235","https://openalex.org/W2162090451","https://openalex.org/W2789109311","https://openalex.org/W2980097029","https://openalex.org/W3003616715","https://openalex.org/W3083147332","https://openalex.org/W3125341151"],"related_works":["https://openalex.org/W2019733586","https://openalex.org/W2036938773","https://openalex.org/W2791304632","https://openalex.org/W2033484381","https://openalex.org/W2332249182","https://openalex.org/W2082905089","https://openalex.org/W2046489066","https://openalex.org/W1979043155","https://openalex.org/W2898263277","https://openalex.org/W2586362949"],"abstract_inverted_index":null,"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}