{"id":"https://openalex.org/W7165840866","doi":"https://doi.org/10.1007/978-3-032-30047-8_5","title":"Fantasy Affordance in AI-Generated Advertisements: Effects on User Attitudinal Responses and Engagement","display_name":"Fantasy Affordance in AI-Generated Advertisements: Effects on User Attitudinal Responses and Engagement","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7165840866","doi":"https://doi.org/10.1007/978-3-032-30047-8_5"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-032-30047-8_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-032-30047-8_5","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053164003","display_name":"Crystal T. Lee","orcid":"https://orcid.org/0000-0002-2451-1353"},"institutions":[{"id":"https://openalex.org/I32574673","display_name":"Shantou University","ror":"https://ror.org/01a099706","country_code":"CN","type":"education","lineage":["https://openalex.org/I32574673"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Crystal T. Lee","raw_affiliation_strings":["Shantou University, No. 5, Cuifeng Road, Shantou, Guangdong, 515800, China"],"raw_orcid":"https://orcid.org/0000-0002-2451-1353","affiliations":[{"raw_affiliation_string":"Shantou University, No. 5, Cuifeng Road, Shantou, Guangdong, 515800, China","institution_ids":["https://openalex.org/I32574673"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079301879","display_name":"Ling-Yen Pan","orcid":"https://orcid.org/0000-0002-1218-1254"},"institutions":[{"id":"https://openalex.org/I99613584","display_name":"National Taipei University","ror":"https://ror.org/03e29r284","country_code":"TW","type":"education","lineage":["https://openalex.org/I99613584"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Ling-Yen Pan","raw_affiliation_strings":["National Taipei University, No. 151, Daxue Rd., Sanxia Dist., New Taipei City, 237303, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-1218-1254","affiliations":[{"raw_affiliation_string":"National Taipei University, No. 151, Daxue Rd., Sanxia Dist., New Taipei City, 237303, Taiwan","institution_ids":["https://openalex.org/I99613584"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5079301879"],"corresponding_institution_ids":["https://openalex.org/I99613584"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"68","last_page":"88"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.4514999985694885,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.4514999985694885,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11636","display_name":"Artificial Intelligence in Healthcare and Education","score":0.06109999865293503,"subfield":{"id":"https://openalex.org/subfields/2718","display_name":"Health Informatics"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.060100000351667404,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/affordance","display_name":"Affordance","score":0.953000009059906},{"id":"https://openalex.org/keywords/fantasy","display_name":"Fantasy","score":0.9311000108718872},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.611299991607666},{"id":"https://openalex.org/keywords/cognitive-reframing","display_name":"Cognitive reframing","score":0.45669999718666077},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.37950000166893005},{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.34549999237060547}],"concepts":[{"id":"https://openalex.org/C194995250","wikidata":"https://www.wikidata.org/wiki/Q531136","display_name":"Affordance","level":2,"score":0.953000009059906},{"id":"https://openalex.org/C534859617","wikidata":"https://www.wikidata.org/wiki/Q5434357","display_name":"Fantasy","level":2,"score":0.9311000108718872},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.611299991607666},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.49540001153945923},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4823000133037567},{"id":"https://openalex.org/C187029079","wikidata":"https://www.wikidata.org/wiki/Q958679","display_name":"Cognitive reframing","level":2,"score":0.45669999718666077},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.4165000021457672},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4025999903678894},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.37950000166893005},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.34549999237060547},{"id":"https://openalex.org/C90734943","wikidata":"https://www.wikidata.org/wiki/Q17008777","display_name":"Conceptualization","level":2,"score":0.33970001339912415},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.335999995470047},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.2874000072479248},{"id":"https://openalex.org/C188147891","wikidata":"https://www.wikidata.org/wiki/Q147638","display_name":"Cognitive science","level":1,"score":0.2800000011920929},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.27250000834465027},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2547999918460846},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.2502000033855438}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-032-30047-8_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-032-30047-8_5","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W1587451402","https://openalex.org/W2069206189","https://openalex.org/W2126164224","https://openalex.org/W2137438258","https://openalex.org/W2345146686","https://openalex.org/W2417760852","https://openalex.org/W3037463892","https://openalex.org/W3094261768","https://openalex.org/W3170773798","https://openalex.org/W3198225547","https://openalex.org/W4295068237","https://openalex.org/W4312732153","https://openalex.org/W4322102370","https://openalex.org/W4388291302","https://openalex.org/W4389131660","https://openalex.org/W4394937214","https://openalex.org/W4401480644","https://openalex.org/W4402439645","https://openalex.org/W4402567607","https://openalex.org/W4402676278","https://openalex.org/W4402680739","https://openalex.org/W4402961194","https://openalex.org/W4403006898","https://openalex.org/W4408518093","https://openalex.org/W4410465398","https://openalex.org/W4412891226","https://openalex.org/W4414173882"],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2026-06-26T00:00:00"}
