{"id":"https://openalex.org/W7154355140","doi":"https://doi.org/10.1007/978-3-032-16779-8_25","title":"Moderating the Digital Shift: How Competitive Pressure Shapes the Impact of E-Commerce Adoption on Marketing Performance in Fashion MSMEs","display_name":"Moderating the Digital Shift: How Competitive Pressure Shapes the Impact of E-Commerce Adoption on Marketing Performance in Fashion MSMEs","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7154355140","doi":"https://doi.org/10.1007/978-3-032-16779-8_25"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-032-16779-8_25","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-032-16779-8_25","pdf_url":null,"source":{"id":"https://openalex.org/S4210185096","display_name":"IFIP advances in information and communication technology","issn_l":"1868-422X","issn":["1868-422X","1868-4238"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IFIP Advances in Information and Communication Technology","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5130661467","display_name":"Michael Christian","orcid":null},"institutions":[{"id":"https://openalex.org/I3133415027","display_name":"University of Bunda Mulia","ror":"https://ror.org/00vb9c215","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133415027"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Michael Christian","raw_affiliation_strings":["Universitas Bunda Mulia, Jakarta, Indonesia"],"raw_orcid":"https://orcid.org/0000-0001-8892-5400","affiliations":[{"raw_affiliation_string":"Universitas Bunda Mulia, Jakarta, Indonesia","institution_ids":["https://openalex.org/I3133415027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038299759","display_name":"Henilia Yulita","orcid":"https://orcid.org/0000-0002-3782-2273"},"institutions":[{"id":"https://openalex.org/I3133096382","display_name":"Multimedia Nusantara University","ror":"https://ror.org/00sefv038","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133096382"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Henilia Yulita","raw_affiliation_strings":["Universitas Multimedia Nusantara, Jakarta, Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-3782-2273","affiliations":[{"raw_affiliation_string":"Universitas Multimedia Nusantara, Jakarta, Indonesia","institution_ids":["https://openalex.org/I3133096382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040884898","display_name":"Oktafalia Marisa Muzammil","orcid":"https://orcid.org/0009-0004-8515-2640"},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Oktafalia Marisa Muzammil","raw_affiliation_strings":["Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University Bekasi, Bekasi, Indonesia"],"raw_orcid":"https://orcid.org/0009-0004-8515-2640","affiliations":[{"raw_affiliation_string":"Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University Bekasi, Bekasi, Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072130961","display_name":"Ratlan Pardede","orcid":"https://orcid.org/0000-0002-0937-0855"},"institutions":[{"id":"https://openalex.org/I3133415027","display_name":"University of Bunda Mulia","ror":"https://ror.org/00vb9c215","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133415027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ratlan Pardede","raw_affiliation_strings":["Universitas Bunda Mulia, Jakarta, Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-0937-0855","affiliations":[{"raw_affiliation_string":"Universitas Bunda Mulia, Jakarta, Indonesia","institution_ids":["https://openalex.org/I3133415027"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073023846","display_name":"Kurnadi Gularso","orcid":"https://orcid.org/0000-0002-6371-8613"},"institutions":[{"id":"https://openalex.org/I3133415027","display_name":"University of Bunda Mulia","ror":"https://ror.org/00vb9c215","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133415027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kurnadi Gularso","raw_affiliation_strings":["Universitas Bunda Mulia, Jakarta, Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-6371-8613","affiliations":[{"raw_affiliation_string":"Universitas Bunda Mulia, Jakarta, Indonesia","institution_ids":["https://openalex.org/I3133415027"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5130661467"],"corresponding_institution_ids":["https://openalex.org/I3133415027"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.87352941,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"409","last_page":"428"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.15000000596046448,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.15000000596046448,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.12950000166893005,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.033799998462200165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"Competitive advantage","score":0.3785000145435333},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.3278000056743622},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.2955999970436096},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.2773999869823456},{"id":"https://openalex.org/keywords/clothing-industry","display_name":"Clothing industry","score":0.2702000141143799}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7135999798774719},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5572999715805054},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.39100000262260437},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.3785000145435333},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.3278000056743622},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.2955999970436096},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.2773999869823456},{"id":"https://openalex.org/C2983843516","wikidata":"https://www.wikidata.org/wiki/Q11828862","display_name":"Clothing industry","level":3,"score":0.2702000141143799},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.2630999982357025},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.25999999046325684}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-032-16779-8_25","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-032-16779-8_25","pdf_url":null,"source":{"id":"https://openalex.org/S4210185096","display_name":"IFIP advances in information and communication technology","issn_l":"1868-422X","issn":["1868-422X","1868-4238"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IFIP Advances in Information and Communication Technology","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4415273368358612,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W2159464725","https://openalex.org/W2905811773","https://openalex.org/W2939061420","https://openalex.org/W2940714944","https://openalex.org/W2971063235","https://openalex.org/W3045599389","https://openalex.org/W3095560010","https://openalex.org/W3113242785","https://openalex.org/W3139058431","https://openalex.org/W3159274234","https://openalex.org/W3175148867","https://openalex.org/W3180330416","https://openalex.org/W3192541024","https://openalex.org/W3200592808","https://openalex.org/W3210383951","https://openalex.org/W3213761251","https://openalex.org/W4205445214","https://openalex.org/W4226151471","https://openalex.org/W4226353472","https://openalex.org/W4285089122","https://openalex.org/W4289782001","https://openalex.org/W4309612673","https://openalex.org/W4316465171","https://openalex.org/W4327719942","https://openalex.org/W4362476013","https://openalex.org/W4365814485","https://openalex.org/W4380090180","https://openalex.org/W4382811425","https://openalex.org/W4385067911","https://openalex.org/W4385144703","https://openalex.org/W4385995107","https://openalex.org/W4386416347","https://openalex.org/W4386965190","https://openalex.org/W4388046378","https://openalex.org/W4388979742","https://openalex.org/W4389288023","https://openalex.org/W4389577766","https://openalex.org/W4390539563","https://openalex.org/W4390882352","https://openalex.org/W4391515736","https://openalex.org/W4391550538","https://openalex.org/W4393012165","https://openalex.org/W4394960534","https://openalex.org/W4395000786","https://openalex.org/W4400092164","https://openalex.org/W4400220471","https://openalex.org/W4401521330","https://openalex.org/W4401711580","https://openalex.org/W4403217220","https://openalex.org/W4403436394","https://openalex.org/W4404657274","https://openalex.org/W4405105244","https://openalex.org/W4405634162","https://openalex.org/W4406965753","https://openalex.org/W4407116933","https://openalex.org/W4407860723","https://openalex.org/W4409270716","https://openalex.org/W4411057647"],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-04-16T06:03:46.269776","created_date":"2026-04-15T00:00:00"}
